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Heista > Decode > B2B & Software

Creative Intelligence Library

Every winning B2B & Software ad, decoded.

126 b2b & software ads broken into their 7-beat structure, hook type, psychology, and creative format. Click any ad to see its full decode.

Decode any ad free Browse the full library
Showing 1–60 of 126 decoded b2b & software ads
Joey Mulcahy
Joey Mulcahy
Talking Head ScreenData Point Start
Decode
Wispr Flow
Wispr Flow
Talking Head ProductContradiction Hook
Decode

Browse decoded ads

All decoded adsHealth & SupplementsBeauty & SkincareFashion & ApparelFood & BeverageHome & LivingFitnessTech & GadgetsPetKids & ParentingEducation & CoursesSports & OutdoorsTravel & HospitalityAutomotiveReal Estate

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Wispr Flow
Wispr Flow
Talking Head ScreenRole-Specific Opening
Decode
Wispr Flow
Wispr Flow
Voiceover B-RollRole-Specific Opening
Decode
Wispr Flow
Wispr Flow
Product DemoProcess Teaser
Decode
Wispr Flow
Wispr Flow
Talking Head ProductDiagnostic Question
Decode
ClickUp
ClickUp
Talking Head ScreenChallenge Intro
Decode
ClickUp
ClickUp
Interview PodcastDirect Question Hook
Decode
ClickUp
ClickUp
Talking Head ScreenProcess Teaser
Decode
ClickUp
ClickUp
Talking Head ScreenProcess Teaser
Decode
monday.com
monday.com
Voiceover B-RollData Point Start
Decode
ClickUp
ClickUp
Talking Head ScreenRole-Specific Opening
Decode
monday.com
monday.com
Talking Head ScreenContradiction Hook
Decode
ClickUp
ClickUp
Talking Head B-RollDisruptive Statement
Decode
monday.com
monday.com
Talking Head ScreenContrast Setup
Decode
Grammarly
Grammarly
Talking Head ProductContradiction Hook
Decode
Zapier
Zapier
Talking Head ScreenRole-Specific Opening
Decode
Zapier
Zapier
Talking Head ScreenProcess Teaser
Decode
Zapier
Zapier
Talking Head B-RollDirect Question Hook
Decode
Intuit Mailchimp
Intuit Mailchimp
Skit NarrativeProcess Teaser
Decode
Airtable
Airtable
Talking Head ScreenContrast Setup
Decode
Airtable
Airtable
Talking Head ScreenProcess Teaser
Decode
Intuit Mailchimp
Intuit Mailchimp
Talking Head B-RollOpen Loop Statement
Decode
Intuit Mailchimp
Intuit Mailchimp
Talking Head B-RollRole-Specific Opening
Decode
Facebook
Facebook
Skit NarrativeTribe Call-Out
Decode
ŌURA
ŌURA
Talking Head SoloProcess Teaser
Decode
Grammarly
Grammarly
Talking Head B-RollUnexpected Fact Start
Decode
foreplay.co
foreplay.co
Talking Head ScreenContradiction Hook
Decode
foreplay.co
foreplay.co
Talking Head ScreenPattern Observation
Decode
foreplay.co
foreplay.co
Talking Head ScreenProcess Teaser
Decode
foreplay.co
foreplay.co
Talking Head B-RollProcess Teaser
Decode
foreplay.co
foreplay.co
Talking Head ScreenData Point Start
Decode
foreplay.co
foreplay.co
Talking Head ScreenContrast Setup
Decode
Luma AI
Luma AI
Voiceover B-RollProcess Teaser
Decode
StreetTalk
StreetTalk
Street InterviewContradiction Hook
Decode
Austin Makes Ads
Austin Makes Ads
Founder To CameraDirect Question Hook
Decode
Solocreatorhub
Solocreatorhub
Talking Head ScreenProcess Teaser
Decode
StreetTalk
StreetTalk
Talking Head B-RollPattern Observation
Decode
Optamize
Optamize
Talking Head ScreenData Point Start
Decode
Linear Agency
Linear Agency
Talking Head B-RollContradiction Hook
Decode
One Peak Creative
One Peak Creative
Talking Head B-RollDirect Question Hook
Decode
Revid.ai
Revid.ai
Talking Head ProductDirect Question Hook
Decode
StreetTalk
StreetTalk
Talking Head B-RollTribe Call-Out
Decode
Revid.ai
Revid.ai
Voiceover ScreenDirect Question Hook
Decode
Revid.ai
Revid.ai
Talking Head SoloCuriosity Spike
Decode
Revid.ai
Revid.ai
Motion GraphicsOpen Loop Statement
Decode
Revid.ai
Revid.ai
Talking Head ScreenCuriosity Spike
Decode
Revid.ai
Revid.ai
Motion GraphicsData Point Start
Decode
Revid.ai
Revid.ai
Voiceover B-RollData Point Start
Decode
Revid.ai
Revid.ai
Product DemoOpen Loop Statement
Decode
foreplay.co
foreplay.co
Founder To CameraData Point Start
Decode
foreplay.co
foreplay.co
Talking Head SoloHypothetical Scenario
Decode
Cuttable
Cuttable
Brand FilmCuriosity Spike
Decode
Makeugc
Makeugc
Talking Head B-RollTribe Call-Out
Decode
Luma AI
Luma AI
Talking Head B-RollProvocation
Decode
Makeugc
Makeugc
Talking Head B-RollDisruptive Statement
Decode
Luma AI
Luma AI
Talking Head ScreenProvocation
Decode
Luma AI
Luma AI
Talking Head ScreenTribe Call-Out
Decode
Luma AI
Luma AI
Screen ScrollCuriosity Spike
Decode
Luma AI
Luma AI
Talking Head ScreenDirect Question Hook
Decode
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