Specialized Creative Intelligence

Your creative AI workspace.

Brand it. Stack it. Run your creative operation from it.

Every winning ad has a formula. Now you can decode it, analyze it, brief it, and re-create it.

Heista is the AI workspace for developing better creative work — for agencies, global brands, and solo creatives. We decode winning ads into reusable formulas and rebuild them for your brand.

Decoder 1.0 — Structural Ad Intelligence

Structural ad intelligence. Decode high performing ads and get the complete formula. Hook mechanics, beat architecture, psychology, and persuasion patterns. Your next winning ad starts here. Available via the Platform, API, and Claude Skills.

Build your creative intelligence stack

Each Heist is a purpose-built intelligence model that advances dimensions of your creative work.

Your Creative AI Workspace

Purpose-built capabilities across strategy, ideas, copy, art direction, and production. Each one built and fine-tuned for a specific creative job, inside one branded workspace that remembers every client.

Ad Scripts
Brand Spy
Ad Decoder
Library

Build With the API

Decode any video ad programmatically. Get the full structural formula, psychology, and visual playbook as JSON. 10 credits per decode. Same intelligence, your pipeline.

POST /v1/decode — 10 credits
GET /v1/decode/:id — Free
PatternMap + Beats output
Visual Playbook output
Psychology + Ad Intel output

Claude Skills

Every Heist available as a Claude Code skill. Install once. Type what you need. Mastermind routes to the right tool. Free to install, credits when they run.

/heista — Mastermind
/heista-decode — Decode ads
/heista-script — Write scripts
/heista-hooks — Generate hooks
/heista-spy — Brand spy
/heista-strategy — Brand strategy

Creative Intelligence for modern marketers

Access the latest models. Available via the workspace, API, and Claude Skills.

Specialist AI apps

UGC
Visual Flow
Visual Presets
OOH
Experiential
Product Studio
On-Model
Ad Decoder
Ad Insights
Ad Scripts
Creative Agents
Creative Director
Ad Studio
UGC Ads
Visuals (legacy)
Ad Concepts
Brand Spy
Creative Strategist
Idea Machine
Paid Ad Studio
Design Studio
Outfits
Lookbook
Visual Studio
Motion Studio
Research — Free
Models — Free
Library — Free
Brands — Free
Assets — Free
Foreplay Integration — Free
Swipes — Free

Frequently Asked Questions

Why do 96% of ads fail?: Motion's 2026 Creative Benchmarks analyzed $1.29 billion in ad spend across 578,750 creatives. Only 4 to 8.8% of ads ever become winners. The rest get killed or limp along. The difference is not budget. It is structure. Winning ads follow proven creative formulas. Heista decodes those formulas and rebuilds them for your brand.
What is a Heist?: A Heist is a purpose-built capability, built and fine-tuned for a specific creative job. Write scripts. Decode competitor ads. Generate hooks. Create briefs. Every capability works inside one branded workspace that remembers every client.
Is this legal?: Yes. We decode the structure and psychology, not the creative itself. Formulas, hooks, and persuasion patterns are not copyrightable. It is the same as studying a chord progression.
I am not a marketer. Is this too complicated?: No. Each tool does one job well. Paste a URL, press go, get output. You do not need to understand the psychology underneath. Heista handles that.
What if my brand voice is very specific?: Every tool runs through your Brand Strategy, extracted from your actual website. Your rhythm, your words, your energy. Not templates. Every output sounds like your brand, not like AI.

Expand Creative Possibilities

Specialized AI built
for creatives.

Just Dropped

Creative Director

Big agency thinking for every brand in your workspace.

Lookbook

Your brand. Your talent. Your lookbook.

Models

Cast your own brand talent.

Outfits

Dress your models. Build outfits you can reuse.

Explore

Pay provider prices

No markup on generation. Ever.

On other platforms, $1 buys as little as 30 cents of generation.

Other platforms30¢

Spend $1, get as little as 30¢ of generation.

Heista$1.00

Spend $1, get $1 of generation.

One simple subscription
AI generation at cost. No Markup.

You pay the provider's list price on a pay-as-you-go basis.

Yes. You just read that correctly.

See pricing

Ideas

Big agency ideas on demand.

Rapidly explore ideas, creative directions, and executions for your next brief or pitch.

Visuals

From product shots to entire campaign worlds.

From product and lifestyle imagery to talent, social content, storyboards and campaign executions.

Motion

Every film and format the work needs.

Bring films, campaigns, content and social cutdowns to life, from concept to final frame.

Social

Turn winning ads into your next creative.

Decode what’s scaling and recreate it for the brands you work on.

Not another tab.

Your own branded creative AI workspace.

Brand it and run your creative operation from it.

crave

·Social agency

Currency

·TikTok influencer agency

The reality

Stop stitching together
your creative stack.

Today your work lives everywhere.

Freelancers when projects spike.

Five different AI tools.

Generic chatbots.

Endless prompts.

Nothing shares your brand.

Nothing gets smarter.

Heista replaces the entire stack with one creative workspace.

Your workspace runs
on the latest AI.

Heista's own creative intelligence models plus
the best models in the world.

HeistaOpenAIAnthropicGoogleKlingBytedanceGrokWanRecraft

Seedance 2.5New
Grok Imagine 2.0New
Fable 5New
Minimax H3New
ChatGPT 5.6 SolNew

Get started free

Your AI workspace,
ready in seconds.

Drop your URL. Watch it brand itself.

Brand it. Sell it as yours.

Your brand. Your agency.
Your Workspace.

Your team logs into your platform, not someone else's tab.

ai.currenttheory.co

Every other creative AI is someone else's product you log into.
This one is yours to brand.

Workspace

Your brand, your URL, your team logging into your platform.

See the workspace

Apps

Specialist AI for strategy, copy, art direction and production.

Browse the apps

Presets

Styles, playbooks and agents, reusable across every brief.

Browse presets

Intelligence Lab

Creative intelligence, specialized.

Decoder1.0

Turn what won
into what runs.

A model that turns winning ads
into systems you can run.

Decoder

1.0

Redefining how you analyze, plan and create ads.

Latest releases from the AI Lab.

View

The creative capability
your team has always needed.

Branded as yours. Creative Capabilities on demand.
Powered by the latest AI.

Launch Workspace

Every winning ad has a formula. Now you can decode it, analyze it, brief it, and re-create it.

Heista is the AI workspace for developing better creative work — for agencies, global brands, and solo creatives. We decode winning ads into reusable formulas and rebuild them for your brand.

Decoder 1.0 — Structural Ad Intelligence

Build your creative intelligence stack

Each Heist is a purpose-built intelligence model that advances dimensions of your creative work.

Your Creative AI Workspace

Ad Scripts

Brand Spy

Ad Decoder

Library

Build With the API

Decode any video ad programmatically. Get the full structural formula, psychology, and visual playbook as JSON. 10 credits per decode. Same intelligence, your pipeline.

POST /v1/decode — 10 credits

GET /v1/decode/:id — Free

PatternMap + Beats output

Visual Playbook output

Psychology + Ad Intel output

Claude Skills

Every Heist available as a Claude Code skill. Install once. Type what you need. Mastermind routes to the right tool. Free to install, credits when they run.

/heista — Mastermind

/heista-decode — Decode ads

/heista-script — Write scripts

/heista-hooks — Generate hooks

/heista-spy — Brand spy

/heista-strategy — Brand strategy

Specialist AI apps

UGC

Visual Flow

Visual Presets

OOH

Experiential

Product Studio

On-Model

Ad Decoder

Ad Insights

Ad Scripts

Creative Agents

Creative Director

Ad Studio

UGC Ads

Visuals (legacy)

Ad Concepts

Brand Spy

Creative Strategist

Idea Machine

Paid Ad Studio

Design Studio

Outfits

Lookbook

Visual Studio

Motion Studio

Research — Free

Models — Free

Library — Free

Brands — Free

Assets — Free

Foreplay Integration — Free

Swipes — Free

Frequently Asked Questions

Why do 96% of ads fail?

Motion's 2026 Creative Benchmarks analyzed $1.29 billion in ad spend across 578,750 creatives. Only 4 to 8.8% of ads ever become winners. The rest get killed or limp along. The difference is not budget. It is structure. Winning ads follow proven creative formulas. Heista decodes those formulas and rebuilds them for your brand.

What is a Heist?

A Heist is a purpose-built capability, built and fine-tuned for a specific creative job. Write scripts. Decode competitor ads. Generate hooks. Create briefs. Every capability works inside one branded workspace that remembers every client.

Is this legal?

Yes. We decode the structure and psychology, not the creative itself. Formulas, hooks, and persuasion patterns are not copyrightable. It is the same as studying a chord progression.

I am not a marketer. Is this too complicated?

No. Each tool does one job well. Paste a URL, press go, get output. You do not need to understand the psychology underneath. Heista handles that.

What if my brand voice is very specific?

Every tool runs through your Brand Strategy, extracted from your actual website. Your rhythm, your words, your energy. Not templates. Every output sounds like your brand, not like AI.

Specialized AI builtfor creatives.