Specialized Creative Intelligence
Your creative AI workspace.
Brand it. Stack it. Run your creative operation from it.
Every winning ad has a formula. Now you can decode it, analyze it, brief it, and re-create it.
Heista is the AI workspace for developing better creative work — for agencies, global brands, and solo creatives. We decode winning ads into reusable formulas and rebuild them for your brand.
Decoder 1.0 — Structural Ad Intelligence
Structural ad intelligence. Decode high performing ads and get the complete formula. Hook mechanics, beat architecture, psychology, and persuasion patterns. Your next winning ad starts here. Available via the Platform, API, and Claude Skills.
Build your creative intelligence stack
Each Heist is a purpose-built intelligence model that advances dimensions of your creative work.
Your Creative AI Workspace
Purpose-built capabilities across strategy, ideas, copy, art direction, and production. Each one built and fine-tuned for a specific creative job, inside one branded workspace that remembers every client.
- Library
Build With the API
Decode any video ad programmatically. Get the full structural formula, psychology, and visual playbook as JSON. 10 credits per decode. Same intelligence, your pipeline.
- POST /v1/decode — 10 credits
- GET /v1/decode/:id — Free
- PatternMap + Beats output
- Visual Playbook output
- Psychology + Ad Intel output
Claude Skills
Every Heist available as a Claude Code skill. Install once. Type what you need. Mastermind routes to the right tool. Free to install, credits when they run.
- /heista — Mastermind
- /heista-decode — Decode ads
- /heista-script — Write scripts
- /heista-hooks — Generate hooks
- /heista-spy — Brand spy
- /heista-strategy — Brand strategy
Creative Intelligence for modern marketers
Access the latest models. Available via the workspace, API, and Claude Skills.
Specialist AI apps
- Creative Agents
- Creative Director
- Idea Machine
- Lookbook
- Models
- Motion Studio
- On-Model
- Outfits
- Paid Ad Studio
- Visual Presets
- Visual Studio
- Library — Free
- Brands — Free
- Assets — Free
- Boards — Free
Frequently Asked Questions
- Why do 96% of ads fail?
- Motion's 2026 Creative Benchmarks analyzed $1.29 billion in ad spend across 578,750 creatives. Only 4 to 8.8% of ads ever become winners. The rest get killed or limp along. The difference is not budget. It is structure. Winning ads follow proven creative formulas. Heista decodes those formulas and rebuilds them for your brand.
- What is a Heist?
- A Heist is a purpose-built capability, built and fine-tuned for a specific creative job. Write scripts. Decode competitor ads. Generate hooks. Create briefs. Every capability works inside one branded workspace that remembers every client.
- Is this legal?
- Yes. We decode the structure and psychology, not the creative itself. Formulas, hooks, and persuasion patterns are not copyrightable. It is the same as studying a chord progression.
- I am not a marketer. Is this too complicated?
- No. Each tool does one job well. Paste a URL, press go, get output. You do not need to understand the psychology underneath. Heista handles that.
- What if my brand voice is very specific?
- Every tool runs through your Brand Strategy, extracted from your actual website. Your rhythm, your words, your energy. Not templates. Every output sounds like your brand, not like AI.
