Every winning ad
has a formula.
Heista turns it into your next winning ad.
Proven ad formulas in.
Your brand's creatives out.
The ads winning in your category right now have a formula underneath them. Heista decodes it, loads your brand, and runs it as your next script, brief, or campaign.
Free to start. No credit card required.
Creative intelligence across 15 verticals. Updated weekly.
The Problem
You're making more ads than ever.
And more of them are failing than ever.
Creative fatigue sets in faster. Meta's Andromeda algorithm starves similar-looking ads. ChatGPT scripts all sound the same. And every “creative testing framework” ends the same way: 10 variations of the same idea, 8 of them dead in 48 hours.
Ads die in days.
Creative fatigue sets in 3-5 days at scale. Andromeda penalizes similar-looking ads. You need 8-12 active variations per campaign, refreshing 25-30% monthly.
70% of ad performance comes from creative quality
Fast AI scripts. Empty strategy.
The bottleneck isn't production. It's the brief stage. Without knowing what to make and why, every angle is a coin flip. 10 variants off a bad angle is still 10 losers.
6-10 hours of strategist time per script
Every AI script sounds the same.
ChatGPT writes from blank prompts. AIDA frameworks. Generic hooks. The biggest unlock is starting from proven formulas, not generic AI.
7 out of 10 creatives fail within 48 hours
There's a pattern inside every winning ad. It's just been invisible. Until now.
You're already doing this.
6-10 hours per script. $131K/year for the strategist. 70-90% failure rate.
Now there's
Heista.
Full creative strategy in 2 minutes.
With your message, your angles, your selling points.
Minutes instead of 6 hours.
Every winning ad has a formula.
It's just been invisible. Until now.
"Wait, what?"
Scroll stops"That's me…"
Feels seen"Others trust this"
Doubt drops"I need this"
Desire builds"This changes everything"
Objections die"Where do I buy?"
ActionThis ad scaled for 87 days.
Here's why.
6 beats. 39 seconds. Curiosity Spike hook. Loss Aversion psychology.
The Heista Advantage
Decode. Create. Ship.
Every winning ad has a formula underneath it. Heista decodes it, loads your brand, and turns it into your next campaign.
See exactly why any ad converts.
What stops the scroll. What keeps them watching. What makes them buy.
Paste any ad URL. Heista breaks down the entire formula: the hook that earns attention, the structure that holds it, and the close that drives action. Not a summary. The actual architecture that made it work. Every part of the ad mapped out: what it does, why it’s there, and how long it lasts. The same understanding a $131K/year creative strategist builds over hours of manual analysis.
- The hook: what type it is, why it works, and how it’s built
- The structure: every part of the ad timed, explained, and connected
- The visuals: every camera cut with framing, lighting, and scene direction
- The close: what drives the action and which patterns power it
Genuinely different creatives. Not just different hooks.
Same creative structure = same auction slot = wasted spend. Heista fixes that.
Pick any decoded formula. Heista generates creatives that use the same proven structure but a completely different psychological approach every time. Not hook swaps. Not the same idea with different thumbnails. Every creative is a different ad concept built on a different angle, a different emotional lever, a different selling point. 80+ genuinely unique creatives from one formula. The formula ran 40 to 146 days on Meta. The creative is yours.
- 80+ unique ad concepts from one proven formula
- Every creative uses a different psychological approach automatically
- Blueprint (same structure) or Remix (fresh language, any length)
- Your ads stop competing against each other in the algorithm
Creator briefs your creators will actually follow.
Not “be authentic.” Shot-by-shot direction with the formula baked in.
Turn any creative into a production-ready brief with one click. AI-generated reference images show your creator what each scene should look like. Shot direction, text overlays, and the reasoning behind every scene. Share with a single link. No login needed. Your creator opens it and has everything: hook guidance, brand context, platform tips, and clear creative direction. The brief is the deliverable.
- AI reference images per scene so creators see what to shoot
- One shareable link: password-protected, no account needed
- Auto-filled with hook guidance, brand context, and creative direction
- From winning ad to delivered brief in minutes, not days
Your brand.
Loaded in 2 minutes.
This is why every creative sounds like your brand, not like AI.
Paste your website, connect your social profiles, or upload your strategy docs. Heista builds your complete creative strategy: who your buyer is, what they care about, how your brand sounds, and which angles will land. Every creative you generate after this is filtered through your brand. Your voice. Your selling points. Your audience psychology. Not a blank prompt. Not a generic template. The reason the output sounds like you wrote it.
- Buyer angles mapped from your audience psychology
- Brand voice captured as personality, not generic instructions
- Selling points, proof, and CTAs pulled automatically
- Build from your website, social profiles, or strategy documents
The Formula
Every winning ad has
an invisible architecture.
Not a summary. Not a transcript. The actual structural blueprint underneath: which hook type opens it, how the tension builds, where the proof lands, and what closes the sale. Every part of the ad mapped out with the psychology behind it.
The structural fingerprint. Hook type, format, angle, psychology, and a colour-coded timeline showing every beat and how long it lasts.
Every camera cut documented. Framing, lighting, scene direction, and the reasoning behind each visual choice. A shot list in seconds.
The psychological mission driving the ad. Which persuasion principles it deploys, when, and how the pressure builds across every beat.
Your Creative Director
Control how every
creative gets made.
Not a prompt box. A creative director that understands the formula, knows your brand, and generates creatives with a different angle every time. Let it choose the best approach. Rotate through every angle automatically. Or hand-pick exactly which message powers each creative.
Reads the decoded ad’s psychology and matches it to the strongest angle in your brand. The tightest fit between the formula and your audience.
Automatically rotates through every angle your brand has. A genuinely different ad concept every time you generate. No repeats until every approach is used.
You pick the angle. You pick the selling points. Full control over exactly what powers each creative. The system executes. You direct.
Blueprint mode keeps the exact structure. Remix mode keeps the psychology and writes fresh. Set your duration, switch between voiceover and to-camera. Every detail locked in before you generate.
Your Formula Library
Proven ad formulas.
Every one is runnable.
Browse winning ads decoded across every category. Filter by hook type, format, psychology, or how long the ad scaled. Find the formula that fits. Run it with your brand. Or scan any ad yourself and build your own private library of decoded competitors.
Decoded winning ads across every major category. New formulas added weekly. Filter by hook type, ad format, or how long the ad ran. Every formula is one click from a script, brief, or full decode report.
Scan any ad yourself. The decoded formula goes into your private library. Filter by platform, format, or hook type. Your own growing vault of competitor intelligence that nobody else can see.
Intelligence reports generating. Check back soon.
Security Footage vs X-Ray Vision
Ad spy tools show you the crime.
Heista shows you how they pulled it off.
They show you the ad. They don't show you the formula. And not one of them generates your version from it.
Ad Spy Tools
You've watched that competitor's ad 50 times.
Screenshotted the hook.
Told your team “make something like this.”
Briefed creators with a reference link and a prayer.
Heista
A question that makes you keep watching
Makes it feel exclusive, then earns trust
Shows the problem, then the fix
Proof specific enough to believe
Why Creative Fails
The $27K/Month Problem
Nobody Talks About
The AI Trap
Prompt In. Generic Out.
Scroll the Ad Library. Paste into ChatGPT. Get a generic AIDA script. Hope it works.
Brief the creator with "make something like this" and cross your fingers.
2-3 hours of guesswork. Output quality: completely random.
Heista writes from a proven formula, not a blank prompt. Every part of the script is built on a formula that already scaled.
The Meta Andromeda Problem
10 hooks. 1 script. = 1 ad.
Meta’s Andromeda groups ads by Entity ID. Same structure = same auction slot.
Hook swaps on one formula don’t create diversity. They create self-competition.
Single-formula approaches underperform by 40% (WARC 2025).
Different formulas = different Entity IDs = genuine creative diversity. Heista gives you the library to rotate.
The Creative Waste
$27K burned. Every month.
70-90% of creative fails on launch. At $30K/mo, that’s up to $27K burned.
Average creative lifespan at scale: 3-5 days before fatigue kills it.
After just 4 exposures, conversion rate drops 45%.
Formula-backed creative shifts win rate from 20% to 40-60%. Same budget. Double the output that works.
Seconds
To decode ads
2 min
Brand strategy setup
Today
Ship new creatives
Every winning ad has a formula. Heista decodes it, rebuilds it for your brand, and gives you genuine creative diversity.
Not prompt roulette.
The Cost of Guessing
What is guessing
costing you?
Stop Guessing, Start Winning.
Formula-backed scripts in minutes. Built on what’s already converting.
Who Is Heista For?
Built for the people who
make the ads.
Whether you’re a founder, an agency, a creator, or a media buyer.
If creative is your bottleneck, this is your advantage.
Your ads burn out in days. You’re testing 10 versions of the same idea and calling it a creative strategy.
Decode the formula behind ads scaling 50+ days in your category. Generate creatives that are genuinely different ads, not just different hooks.
See how D2C brands use HeistaYour team produces faster than they can strategize. The brief is where everything dies.
Briefs built on proven formulas in minutes. Genuinely different ad concepts across 10+ clients without scaling headcount.
See how agencies use HeistaYou can feel what works but you can’t explain why. So you can’t repeat it. And your brief to creators is a link and "make something like this."
See the invisible formula inside ads that scale in your niche. Get shot-by-shot briefs with the reasoning behind every scene.
See how creators use HeistaYou’re optimizing bids on the same creative. Creative is 70% of your performance variance. You’re spending 80% of time on the other 30%.
Decode what’s actually driving scale in your client’s category. Test different ideas, not just different thumbnails.
See how media buyers use HeistaEvery year brands spend billions producing ads. And every year 70-90% of them fail. Not because the brands aren't smart. Not because the budgets aren't big enough. But because the formula behind every winning ad has always been invisible. Even to the people who made them.
Heista makes it visible.
Heista is the first platform that makes the formula inside any winning ad completely visible. The hook. The structure. The approach. The exact reason someone stopped scrolling and bought. Visible. In seconds.
And then it rebuilds that formula for your brand. In minutes.
We're not making ads faster.
We're making the invisible visible. For the first time.
Turn winning ads into your ads.
Free
See what Heista can decode. Free Creative Strategy. Video scan and scripts to instantly unlock new creatives.
- 1 Video Decode
- 1 Creative Strategy
- Scripts & Generation
- Full Formula Library Access
Decoder
Decode proven formulas or your own winners. Generate fresh brand-loaded scripts and creator briefs in seconds.
- Video Decodes
- Brand Strategies
- Performance Scripts
- Script Generation Modes
- Full Formula Library Access
Performance
For agencies managing multiple brands and D2C teams scaling ad spend. Unlock creator briefs with one-click publishing.
- Everything in Decoder
- 3X Creative Fuel
- Creator Briefs
- Visual Storyboarding
- Insights
- Priority support
FAQ
Questions
The ones worth asking before you join.
Stop guessing why ads work.
Every day without a formula is another day paying for guesswork.
Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
Free to start. No credit card required.