Paid social research
Insights and reports on paid social ads. What is performing in market, what is scaling, and the patterns the top-performing creative keeps repeating — read ad by ad, category by category and brand by brand.
Where to read it
Six places the research is published. Start with whichever question you came in with — a single ad, a whole vertical, one brand, or the year.
Ad-by-ad breakdowns
Individual ads taken apart: the opening hook, the beat-by-beat structure, the psychology it leans on, and the format it was shot in.
OpenWeek-by-week reports
Week-by-week reports on the hooks, structures and formats moving across Meta and TikTok, and what shifted from the week before.