Pricing
Pick how you work.
Work on your own, or bring the whole team.
Every app is included on every plan.
AI generation is billed at the provider's list price,
with no markup from us.
Free
Trying Heista on your own brand
- Every Specialist AI app included
- Your own custom domain
- 2 brands, unlimited projects inside
- 5 custom library items, 500 MB storage
- 5 image + 1 video generations at once
- AI generation at cost. No markup.
Free forever. $2.50 of AI credit to start. No card required.
Individual Studio
Just you. One seat, no invites.
- Every Specialist AI app included
- Your own custom domain
- Your brand on everything you share
- $5 of AI credit every month
- Unlimited named reviewers
- AI generation at cost. No markup.
- 5 brands, unlimited projects inside
- 15 custom library items, 2 GB storage
- 20 image + 4 video generations at once
- Standard support
$29 a month. Cancel anytime.
Team Studio
Add as many seats as you need. Change them any time.
- Every Specialist AI app included
- Your own custom domain
- Your brand on everything you share
- $10 of AI credit per seat, every month
- Unlimited named reviewers
- Invite your team. Add seats any time.
- Agency add-on available
- AI generation at cost. No markup.
- 5 brands, unlimited projects inside
- 15 custom library items, 2 GB storage
- 20 image + 4 video generations at once
- Standard support
$50 per seat a month. Cancel anytime.
Prices exclude VAT and local taxes, calculated at checkout. Prices are in USD.
Plans renew monthly or yearly, as you choose, until you cancel. Add-ons, extra brands, library items and storage are always billed monthly. How billing works
Pay provider prices
AI generation at cost.
Top up when you need it. Pay the provider's list price on a
pay-as-you-go basis with Heista Credits.
No inflated generation margins. No mystery credit conversion.
$1 in
what you pay
1 Heista Credit
what you hold
$1 of generation
what you spend
A 4.9% AI Infrastructure Fee is added at checkout on credit purchases — not on your subscription. Your full total is shown before you pay.
Grow on your terms
Build your studio. Pay as you grow.
Start with everything you need. Add more clients, creative resources and capacity as your business grows, with simple usage-based pricing and no forced upgrades.
| Resource | Included on Individual and Team Studio | Additional usage |
|---|---|---|
| Client brands | 5 slots | $5/slot/mo |
| Creative library | 15 items | $0.30/item/mo |
| Storage | 2 GB | $2/GB/mo |
| Presentations and proposals | Launching soon | — |
| Monthly AI credit | Individual $5 · Team $10 per seat | — |
| Creative seats | Individual: just you | Team: $50/seat/mo |
Add-ons and extras are always per month, on monthly and yearly plans.
Additional usage beyond your plan’s included allowances is billed automatically at these rates, on Individual Studio and Team Studio, and visible anytime in your Usage settings. We give at least 30 days’ notice before raising a rate or reducing an allowance. AI generation is billed separately at provider prices. How billing works
Agency add-on for Team Studio
$99 a month for your whole team
Run your team. See every dollar.
Advanced management for growing studios and agencies. Control team spending, manage client access and get deeper insights into how your workspace is being used.
- Per-person AI spending caps and budgets
- Choose who can add paid extras
- AI spend by person, client brand and project
- Full AI spend history
- Detailed AI spend reports and exports
Available on Team Studio, as an optional upgrade. Not available on Individual Studio. Additional usage is billed at standard rates.
Questions
How do workspaces and seats work?
Your workspace is the account. You create it when you sign up and you own it. On Individual Studio it is just you: $29 a month, one seat, and no one else in the workspace. On Team Studio, a seat is a person, so invite your team and each one takes a seat at $50 a month. Add or remove seats as the team changes. Either way, everything else is shared: your 5 brands, 15 saved custom library items, 2 GB of storage and one Brand Brain across the whole workspace.
Should I pick Individual Studio or Team Studio?
Individual Studio is for one person working alone: $29 a month, $5 of AI credit every month, and no one else can join the workspace. Team Studio is for two or more people: $50 per seat a month, $10 of AI credit per seat every month, invite whoever you need, and the Agency add-on is available. The apps, limits and AI prices are the same on both. Start on Individual Studio and move to Team Studio the day you need to bring someone in.
What counts as a brand, and how many projects can I run?
A brand is a client or a product you are creating for. It holds that brand's voice, its assets, its playbooks and everything the apps have learned about it. You get 5 of them, and you can run unlimited projects inside every one. A project is a piece of work: a campaign, a shoot, a launch. So 5 brands is not 5 pieces of work, it is 5 clients you can work on forever. Take on more clients and add brand slots as you grow.
How do Heista Credits work?
Credits are what generating costs. Every model, whether text, image, video or animation, uses a set number per generation depending on the model, the length and the resolution. You pay the provider's list price with nothing added by us, so $1 buys 1 Heista Credit. Each generation comes off your balance, and your usage dashboard shows what every one of them cost. A 4.9% AI Infrastructure Fee is added at checkout and your full total is shown before you pay.
Do I get credits included with my subscription?
Yes. Individual Studio includes $5 of AI credit each month, and every Team Studio seat includes $10 of AI credit each month, added when that month is paid. It expires at the end of the month and does not roll over. A new Free workspace starts with $2.50 of credit that lasts 30 days. Past that, you buy credits whenever you need them, and bought credits last 90 days.
Do credits expire?
Credit packs last 90 days from purchase. Buying credits does not require a subscription — every plan, including Free, buys compute the same way, at cost.
Is my subscription renewed automatically?
Yes, so your access never breaks mid project. You can cancel any time in your settings and your plan stays active until the end of the period you have already paid for.
Can I pay yearly?
Yes. Individual Studio is $23 a month billed yearly ($276), and Team Studio is $40 per seat a month billed yearly ($480 per seat). That is at least 20% off the seats. Add-ons and usage extras stay monthly. If it is your first yearly payment, you can get a full refund within 14 days. We email you 30 and 7 days before each renewal.
Can I change my subscription after I buy?
Yes. On Individual Studio, move to Team Studio any time you need to bring someone in. It works straight away and you pay the difference pro rata for the rest of the period you have paid for. On Team Studio, add seats any time, charged pro rata the same way. Remove seats and the change lands at the end of your current period. Take the person out of the workspace first, because you cannot drop below the seats in use. Once a Team Studio workspace is down to one person, you can move back to Individual Studio. Only the workspace owner can change billing.
How do add-ons work?
Add-ons sit on top of a Team Studio plan and are billed monthly. Add one and it works immediately, charged pro rata for the rest of the month. Cancel and it runs to the end of the period, so you keep everything it includes until then.
How does a custom domain work?
Every plan includes a custom domain, Free too. Add it in your settings, point one DNS record at us, and your workspace runs from your address. On Free, shared work and the sign-in page show Heista's branding. On Individual Studio and Team Studio they show your own brand instead, with no Heista mark.
Can I share work with clients?
Yes, on every plan. A share link is free and has no limit on views. On Individual Studio and Team Studio you can also invite as many named reviewers to a board as you need, at no extra cost, and they do not take a seat. Free does not include named reviewers.
Do I get access to all the apps?
Yes, every one. Every plan includes every official app and preset we have released, Individual Studio and Team Studio alike. There is no app matrix and no app is held back for a higher tier. We drop new apps often and they appear in your workspace as they go live.
What do I get on Free?
Free is free forever and needs no card. A new Free workspace starts with $2.50 of AI credit that lasts 30 days. Individual Studio and Team Studio are paid plans with no trial: pick one when you are ready for more.
Can I use my own provider keys?
Talk to us. If your team already holds keys with the model providers, or you have cloud commitments to spend down, we can look at running your workspace on them so generation bills to your own account. We handle this case by case rather than as a self-serve setting. Email support@heista.co with the providers you use and we will take it from there.
