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HEISTA > Solutions > Social Agencies

For social agencies

Win the feed. Then win the brief.

Decode what is scaling and rebuild it for your clients. Then use the same workspace to ideate, art direct, film and present, and go after the work that used to go to a creative agency.

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The Heista workspace developing a campaign: single-minded propositions, out-of-home placements and the reasoning behind each one

Made for social

Built for the feed. Made for social agencies.

Know what is working before you brief it.

  • Discovery
  • Creative strategy
  • Scripts
  • Art direction
  • Paid and organic

Spend less of your week guessing what to test next. Spend more of it making the thing that wins.

The difference

Most tools stop at the feed. They will show you the ad that is working, or generate twenty more, and most of the time they are guessing. Heista reads a scaling ad as creative: the structure, the beats, the craft and the psychology underneath. Then it keeps going, into the ideas, the art direction, the film and the boards a creative agency would put in front of the client. One workspace covers the work you are hired for now and the work you want to be hired for next.

  1. Winners→
  2. Playbook→
  3. Script→
  4. Campaign→
  5. Pitch

The secret formula exposed

Every scaling ad has a formula. Now you can see it.

Paste any ad running on Facebook, TikTok or Instagram: a competitor’s, your client’s, or anything already sitting in Swipes or Foreplay. A minute later the hooks, the beats, the psychology and the selling style are laid out for the whole team to work from, not just the strategist who found it.

A scaling ad broken down into its hooks, beats, psychology and selling style.

Steal the playbook

Get the playbooks behind the brands your client is losing to.

Type any brand advertising on Meta and pull what they are backing with real budget right now. The formats, the hooks and the messaging they are converting with, read as one creative system rather than a folder of screenshots. It is the fastest new-business deck your team will ever put together.

A competitor’s live ads pulled together and read as one creative system.

The science of scaling

Know why it worked. Not just that it did.

See the exact sequence that carries someone from stopping the scroll, through being sold, to closing the deal. Loss aversion, specificity bias, narrative stakes, each one named and pinned to the beat where it does its work. It is the difference between a screenshot in a deck and a reason a client can argue with.

The psychological sequence of an ad, each mechanism pinned to the beat where it works.

Your own playbook

Your agency gets smarter with every campaign.

Every decode, angle and winning structure your team works through stays in your own library, filterable by format, by hook and by angle. It belongs to your agency rather than to a platform, and the next client you win starts from everything the last five taught you.

An agency’s own library of decodes, formats, hooks and angles, built up over time.

Big agency thinking

One brief. More ways in.

The kind of thinking a creative agency charges a retainer for, in the hands of your team. Open a brief into genuinely different tensions, insights, territories and executions, and put them side by side. You walk into the room with a point of view rather than a content calendar, and you start pitching for the brief instead of the posts.

One brief opened into several distinct creative territories, side by side.

Campaigns on demand

Campaigns, not content calendars.

Ask for a brand platform, a campaign, a launch, a stunt or an activation. Each comes back named, with the insight, the idea and the executions already visualised. The work that wins the bigger half of the retainer.

A campaign idea returned whole, with its insight, its idea and its executions.

Brand context

On brand from the first frame.

Every client you run holds its own products, assets, guidelines and tone, and the visual side reads straight from it. What goes to the feed is built on the client’s real brand rather than assembled from stock.

A client brand, its products, assets and guidelines feeding the visual work.

Paid and organic creative

Make the ad, not just the brief.

Art direct and produce the actual creative: paid static, organic posts, campaign key visuals, every ratio the placements ask for. The client sees the work instead of being asked to picture it from a scamp.

One concept explored as several distinct visual treatments, side by side.

Still to film

Turn any visual you make into film.

Anything you have made in the workspace can become the start frame for a shot. The still you art directed this morning is moving by the afternoon, without exporting it to another tool first. Reference film for a creator, a cut for the client, or the finished ad at the quality it has to run at.

A still made in the workspace becoming the opening frame of a moving shot.

Boards

Show the client the work behind the work.

Bring the decode, the angles, the scripts, the stills and the films onto one shared canvas. Take feedback in place, hand it to the team, and present the thinking without rebuilding it in a deck the night before.

Moodboard stills, key visuals and campaign frames arranged together on one shared canvas.

Every model, at cost

The latest models. At cost. No markup.

The newest text, image and film models land here as they ship, with the cost of the render on the row before you commit to it. Pick the one that suits the job, switch part way through, or re-render something you already have on a different one. What Heista pays, you pay, and there are no credit packs that expire before you get to spend them.

The latest models listed with the exact cost of the render shown before it runs.

Creative assets

Nothing lives in a downloads folder.

Decodes, playbooks, angles, scripts, stills and films all land in one place, tagged to the client and the campaign they belong to. Search the lot by brand, by campaign, by date or by whoever on your team made it, so the work from a client you pitched in March is still one search away in September.

Every asset filed by brand, campaign, date and the person who made it.

Not another tab.

Your agency. Your branding. Your creative workspace.

Brand it and run your creative operation from it.

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crave

·Social agency

Currency

·TikTok influencer agency

Presets

Start from craft, not a blank prompt.

Visual styles, casts, wardrobes, playbooks and specialists, ready to run on the first job and yours to build on after it.

Visuals

Reusable visual styles for every brief.

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Creative Agents

Ready-to-run creative specialists.

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Models

A cast of ready-to-shoot talent.

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Wardrobe

Reusable outfits for your cast.

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Creative Playbooks

The playbooks behind iconic work.

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Styles

Photography, illustration and 3D.

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Frequently asked questions

What social teams ask before they move discovery, strategy and production into one place.

Talk to us
What is Heista for a social agency?
Heista is a creative development workspace for social agencies. It decodes the ads currently scaling in a client’s category into their structure, beats and psychology, explains why they work, and rebuilds those formulas as that client’s own scripts and creative. The same workspace then covers campaign ideation, art direction, image and film production, and the boards the agency presents from, so paid social, organic and bigger brand work are made in one place.
Which platforms can it decode ads from?
Any ad running on Facebook, TikTok or Instagram, including your own, plus anything already saved in Swipes or Foreplay. The breakdown covers the hooks, the beat structure, the psychological sequence and the shot-by-shot craft, not just a description of what the ad looked like.
Does it work for organic as well as paid?
Yes. The decoding reads any social video as creative rather than as an ad unit, so the same structures apply to organic. On the production side you can make paid static, organic posts, campaign key visuals and film in every ratio the placements ask for.
Can we use it for more than social?
That is most of the reason agencies move onto it. Alongside the social work it covers campaign ideation, creative territories, art direction and film, so an agency hired for the feed can take on brand platforms, launches and campaign work without adding tools or people.
Can we run it under our own agency brand?
Yes. The whole workspace runs on your own domain, branded as your agency, for your team and any clients you choose to let in. Clients see your studio rather than a login to a third-party product.
What does it cost to run for an agency?
There is no subscription required to start, and AI generation is billed at cost: what Heista pays for a render is what you pay, with no markup and no credit packs that expire. Book a demo for how that works across a roster of clients.

Keep reading

  • SocialDecode what is scaling, then rebuild it
  • Creative DevelopmentIdeation, direction and visual development
  • Art Direction & VisualsMake the creative, not just the brief
  • Motion & FilmReference film through to finished ads

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The creative development workspace for agencies and creative teams. No subscription required to start. AI generation at cost.

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