Social creative discovery and development
Turn scaling ads into
your next creative.
Decode what is scaling, understand why it works, and rebuild it for the brands you work on.
No subscription required to start. AI generation at cost.
The difference
Every other AI tool can show you the ad that is working, or spit out twenty new ones. Most of the time they are guessing. Heista's specialist AI is the only one that reads it as creative: the structure, the beats, the craft and the psychology underneath. Then lets you re-create the winning formula.
- Winners
- Playbook
- Angle
- Script
The secret formula exposed
Every scaling ad has a formula. Now you can see it.
Any ad running on Facebook, TikTok or Instagram, one of your own, or anything sitting in Swipes or Foreplay. A minute later the hooks, the beats, the psychology and the selling style are laid out in front of you.
Steal the playbook
Get the creative playbooks behind the brands scaling.
Type any brand advertising on Meta and pull the paid ads they currently have live. The formats, the hooks and the messaging they are running, read as one creative system rather than a folder of screenshots.
Every category, not just one
Understand what is scaling in every category, right now.
Switch between categories to see how brands in each one are actually winning, then build strategy and creative across a roster that never sits in a single market. Ask questions about any of it and the answers come from the work itself, not from general best practice.
The science of scaling
Know why it worked. Not just that it did.
See the exact sequence that carries someone from stopping the scroll, through being sold, to closing the deal. Loss aversion, specificity bias, narrative stakes, each one named and pinned to the beat where it does its work.
How to recreate it
See every second of how the ad was made.
Framing, camera, lighting, colour, pacing and the words on screen, shot by shot. Everything a creator or a director needs to actually make it, rather than a description of what it looked like.
Strategy to script
Their paid ads. Your brand's version in seconds.
Load the brand, the product and the buyer, and a decoded formula comes back as your ad: beat by beat, timecoded, with visual direction. Strategy in the morning, scripts to shoot that afternoon.
Feed the algorithm
The volume Meta wants, without the guesswork.
You choose what changes: the tension, the creative angle, the audience, the selling points. One decoded formula becomes a run of genuinely different scripts, so a test plan is a decision rather than a gamble.
A strategist on demand
Jam and plan your next winning strategy.
Pull in the playbooks, the ads and the brands your team has worked through, then think out loud with someone who has read all of it. Campaign angles, hook systems, script rotations, a point of view worth taking into the room.
Your own playbook
Your agency gets smarter with every campaign.
Everything your team works through stays in your own library, filterable by format, by hook and by angle. The playbook you build belongs to you, and it compounds across every client you take on.
Show the thinking
Show the client the work behind the work.
Share the analysis, export the playbook, put the reasoning in the deck. Nobody has shown them their own market at this resolution before, and it is very hard to unsee.
Integration
Foreplay finds it. Heista builds it.
Foreplay is where the ads worth keeping get saved. Heista is where you read the craft underneath one and make your own version of it. Connect once and work in a single tab — same swipe file, same boards, no exporting anything.
See the Foreplay integrationSpecialist AI
The Specialist AI behind your next scaling ads.
Social Studio
Analyze ads. Discover your next winner. One studio.
Ad Decoder
Turn winning ads into your next ad
Brand Spy
Decode any competitor's entire meta playbook.
Ad Insights
See what's winning before your competitors do.
Ad Scripts
Turn scaling ads into paid social scripts for your brand.
Presets
Start from craft, not a blank prompt.
Visual styles, casts, wardrobes, playbooks and specialists, ready to run on the first job and yours to build on after it.
Your unfair advantage in social creative.
Know what is scaling, know exactly why, and turn it into your next campaign. On every client, in every category.
