Art direction for agencies and creative teams
From concepting to
entire campaign shoots.
Cast the talent, style the wardrobe, set the look and place the camera. Then shoot the frames, and keep them consistent from the first scamp to the finished campaign.
No subscription required to start. AI generation at cost.
Visual exploration
One idea. Unlimited ways to shoot it.
Take one concept and see it as several visual treatments, each with its own world, its own tone and its own visual language. The direction gets judged on the work in front of you, rather than on how well it was described in the room.
Brand context
On brand from the first frame.
Every brand you work on holds its own products, assets and guidelines, and the visual apps read straight from it. What you pitch is built on the client's real brand rather than assembled from stock.
Campaign creative
Bring it to life before you make it.
Ideas, concepts and campaign creative, built to look like the finished thing rather than described in a paragraph beside a scamp. The client sees the work instead of being asked to picture it.
Casting and wardrobe
Cast the campaign with the talent you want.
Cast the talent with a casting director, build the wardrobe with a stylist, and save both into your library. Everything you art direct after that is cast and dressed the same way, from the first pitch visual through to production.
Visual style
Stop prompting the visual style. Save it.
Photography on a particular lens. A film stock. An illustration, a 3D render, a rough scamp. Pick the look you want or build your own, and every frame after comes out in it.
Camera
Move the camera, not the prompt.
Set the shot in a 3D studio. Angle, orbit, height, how close you sit. The treatment holds while the view changes, so you get coverage instead of a different photograph every time.
Refinement
Fix the frame. Don't reshoot it.
Change a background, a grade, a prop, the wardrobe, on a frame you already like. Nothing else moves, and the one you keep renders up to 4K.
Latest AI models
Every model worth shooting on.
The newest AI image models at your fingertips. Pick the one that suits the job, switch part way through, or re-render a frame you already have on a different one.
Creative assets
Nothing lives in a downloads folder.
Every frame lands in one place, tagged to its brand and its project. Filter by look, by ratio, by who made it. Any still can go straight to motion.
Boards
Present the direction with your team.
Pull moodboard stills, storyboards, art direction frames, key visuals and campaign stills onto one shared canvas. Build the pitch as the direction develops, take feedback on it in place, and present the work without rebuilding it in another tool.
The apps behind it
Bring your visual ideas to life.
See it before you shoot it.
Cast it, style it, light it and shoot it in one workspace. Then take the frames that earn it all the way to finished.
