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Heista > Decode > Pet

Creative Intelligence Library

Every winning Pet ad, decoded.

57 pet ads broken into their 7-beat structure, hook type, psychology, and creative format. Click any ad to see its full decode.

Decode any ad free Browse the full library
Showing 1–57 of 57 decoded pet ads
ACANA Pet Foods
ACANA Pet Foods
LifestyleStory Start
Decode
Mighty Munch
Mighty Munch
Before AfterCuriosity Spike
Decode

Browse decoded ads

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Dog is Human
Dog is Human
Voiceover B-RollDiagnostic Question
Decode
Mighty Munch
Mighty Munch
Talking Head B-RollStory Start
Decode
WINPRO Pet
WINPRO Pet
Voiceover B-RollContrast Setup
Decode
Lyka Pet Food
Lyka Pet Food
Voiceover B-RollCuriosity Spike
Decode
Be Frank
Be Frank
Voiceover B-RollOpen Loop Statement
Decode
Mighty Munch
Mighty Munch
Voiceover B-RollPattern Observation
Decode
WINPRO Pet
WINPRO Pet
Voiceover B-RollProcess Teaser
Decode
Lyka Pet Food
Lyka Pet Food
Voiceover B-RollCuriosity Spike
Decode
Lyka Pet Food
Lyka Pet Food
Talking Head B-RollPast-Self Open
Decode
Lyka Pet Food
Lyka Pet Food
Talking Head B-RollDiscovery Moment
Decode
Sundays for Dogs
Unknown Creator
Talking Head B-RollDiagnostic Question
Decode
Sundays for Dogs
Unknown Creator
Voiceover B-RollDirect Question Hook
Decode
Sundays for Dogs
Unknown Creator
Voiceover B-RollProcess Teaser
Decode
Sundays for Dogs
Unknown Creator
Founder To CameraRole-Specific Opening
Decode
Sundays for Dogs
Unknown Creator
Talking Head B-RollHidden Truth Reveal
Decode
JustFoodForDogs
Unknown Creator
Talking Head B-RollContrast Setup
Decode
JustFoodForDogs
Unknown Creator
Skit NarrativeContradiction Hook
Decode
JustFoodForDogs
Unknown Creator
Talking Head B-RollDiscovery Moment
Decode
JustFoodForDogs
Unknown Creator
Talking Head B-RollTribe Call-Out
Decode
JustFoodForDogs
Unknown Creator
Skit NarrativeParallel List Open
Decode
JustFoodForDogs
Unknown Creator
Street InterviewDirect Question Hook
Decode
JustFoodForDogs
Unknown Creator
Founder To CameraUnexpected Fact Start
Decode
JustFoodForDogs
Unknown Creator
Founder To CameraContradiction Hook
Decode
Open Farm
Unknown Creator
Talking Head ProductRole-Specific Opening
Decode
Open Farm
Unknown Creator
Talking Head ProductHypothetical Scenario
Decode
Open Farm
Unknown Creator
Talking Head ProductData Point Start
Decode
Open Farm
Unknown Creator
Voiceover B-RollStory Start
Decode
Open Farm
Unknown Creator
Talking Head B-RollProcess Teaser
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollCuriosity Spike
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollStory Start
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollDirect Question Hook
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollCuriosity Spike
Decode
Wisdom Panel
Unknown Creator
Talking Head ProductContradiction Hook
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollOpen Loop Statement
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollStory Start
Decode
Wisdom Panel
Unknown Creator
Talking Head B-RollProcess Teaser
Decode
Zesty Paws
Unknown Creator
Talking Head B-RollContradiction Hook
Decode
Zesty Paws
Unknown Creator
Grwm RoutineData Point Start
Decode
Zesty Paws
Unknown Creator
Voiceover B-RollUnexpected Fact Start
Decode
Zesty Paws
Unknown Creator
Voiceover B-RollCuriosity Spike
Decode
Zesty Paws
Unknown Creator
Product DemoProcess Teaser
Decode
Zesty Paws
Unknown Creator
Product DemoContradiction Hook
Decode
Zesty Paws
Unknown Creator
Talking Head ProductPattern Observation
Decode
Mighty Munch
Mighty Munch
Talking Head ProductRole-Specific Opening
Decode
Mighty Munch
Mighty Munch
Voiceover B-RollCuriosity Spike
Decode
Mighty Munch
Mighty Munch
Founder To CameraPattern Observation
Decode
Mighty Munch
Mighty Munch
Talking Head B-RollContradiction Hook
Decode
Mighty Munch
Mighty Munch
Voiceover B-RollHidden Truth Reveal
Decode
Mighty Munch
Mighty Munch
Voiceover B-RollProcess Teaser
Decode
Chewy
Chewy
Product DemoOpen Loop Statement
Decode
Mighty Munch
Mighty Munch
Voiceover B-RollProcess Teaser
Decode
Mighty Munch
Mighty Munch
Talking Head B-RollPast-Self Open
Decode
Be Frank
Be Frank
Voiceover B-RollPast-Self Open
Decode
Instinct
Instinct
Voiceover B-RollProcess Teaser
Decode
Lyka Pet Food
Lyka Pet Food
Talking Head B-RollDiscovery Moment
Decode