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Heista > Decode > B2B & Software

Creative Intelligence Library

Every winning B2B & Software ad, decoded.

126 b2b & software ads broken into their 7-beat structure, hook type, psychology, and creative format. Click any ad to see its full decode.

Decode any ad free Browse the full library
Showing 61–120 of 126 decoded b2b & software ads
Luma AI
Luma AI
Talking Head ScreenProvocation
Decode
Luma AI
Luma AI
Voiceover B-RollContrast Setup
Decode

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Cuttable
Cuttable
Skit NarrativeCuriosity Spike
Decode
Cuttable
Cuttable
Talking Head ScreenDirect Question Hook
Decode
Cuttable
Cuttable
Mashup CompilationCuriosity Spike
Decode
Cuttable
Cuttable
Motion GraphicsCuriosity Spike
Decode
Cuttable
Cuttable
Talking Head ScreenConflict Statement
Decode
Cuttable
Cuttable
Founder To CameraRole-Specific Opening
Decode
Cuttable
Cuttable
Talking Head ScreenRole-Specific Opening
Decode
Cuttable
Cuttable
Talking Head SoloData Point Start
Decode
Cuttable
Cuttable
Brand FilmDisruptive Statement
Decode
Airtable
Airtable
Talking Head ScreenDirect Question Hook
Decode
Airtable
Airtable
Talking Head ScreenProcess Teaser
Decode
Intuit Mailchimp
Intuit Mailchimp
Founder To CameraContradiction Hook
Decode
Solocreatorhub
Solocreatorhub
Talking Head SoloProcess Teaser
Decode
Adrian Chivu
Adrian Chivu
Talking Head ScreenDiagnostic Question
Decode
Chase Chappell
Chase Chappell
Talking Head ScreenData Point Start
Decode
So Shall We
So Shall We
Talking Head ScreenRole-Specific Opening
Decode
Mr. Paid Social
Mr. Paid Social
Talking Head ScreenContradiction Hook
Decode
Stormie Captures
Stormie Captures
Talking Head B-RollContradiction Hook
Decode
Brevo PushOwl
Brevo PushOwl
Talking Head B-RollContrast Setup
Decode
Blue Sense
Blue Sense
Talking Head ScreenData Point Start
Decode
Motion
Motion
Talking Head B-RollHigh Stakes Open
Decode
Lorenzo Pravatà - Stealth Ads for SaaS
Lorenzo Pravatà - Stealth Ads for SaaS
Interview PodcastConflict Statement
Decode
monday.com
monday.com
Talking Head ScreenRole-Specific Opening
Decode
Canva
Canva
Talking Head B-RollDirect Question Hook
Decode
Arcads AI
Arcads AI
Talking Head ScreenProvocation
Decode
Holo
Holo
Talking Head B-RollProcess Teaser
Decode
Holo
Holo
Talking Head ScreenProcess Teaser
Decode
Revid.ai
Revid.ai
Talking Head SoloCuriosity Spike
Decode
Facebook
Facebook
Voiceover B-RollProcess Teaser
Decode
Facebook
Facebook
Talking Head B-RollStory Start
Decode
Facebook
Facebook
Voiceover B-RollTribe Call-Out
Decode
foreplay.co
foreplay.co
Talking Head ScreenProcess Teaser
Decode
OpusClip
OpusClip
Talking Head B-RollProcess Teaser
Decode
OpusClip
OpusClip
Talking Head B-RollHypothetical Scenario
Decode
OpusClip
OpusClip
Voiceover B-RollTribe Call-Out
Decode
OpusClip
OpusClip
Talking Head B-RollContrast Setup
Decode
OpusClip
OpusClip
Talking Head B-RollProvocation
Decode
OpusClip
OpusClip
Talking Head B-RollContrast Setup
Decode
monday.com
monday.com
Talking Head ScreenRole-Specific Opening
Decode
Canva
Canva
Talking Head B-RollDirect Question Hook
Decode
Canva
Canva
Talking Head B-RollContradiction Hook
Decode
Canva
Canva
Talking Head B-RollDiscovery Moment
Decode
monday.com
monday.com
Talking Head ScreenPattern Observation
Decode
monday.com
monday.com
Voiceover B-RollProcess Teaser
Decode
monday.com
monday.com
Talking Head ScreenPattern Observation
Decode
monday.com
monday.com
Talking Head ScreenProvocation
Decode
monday.com
monday.com
Talking Head B-RollProcess Teaser
Decode
foreplay.co
foreplay.co
Talking Head ScreenContradiction Hook
Decode
Chargeflow
Chargeflow
Talking Head ScreenData Point Start
Decode
Notion
Notion
Product DemoOpen Loop Statement
Decode
Manychat
Manychat
Talking Head ScreenProcess Teaser
Decode
Notion
Notion
Talking Head ScreenProcess Teaser
Decode
Manychat
Manychat
Talking Head ScreenProvocation
Decode
Chargeflow
Chargeflow
Slideshow StaticsPast-Self Open
Decode
Manychat
Manychat
Voiceover B-RollPast-Self Open
Decode
Chargeflow
Chargeflow
Talking Head ScreenHigh Stakes Open
Decode
Manychat
Manychat
Talking Head SoloDirect Question Hook
Decode
Chargeflow
Chargeflow
Street InterviewProvocation
Decode
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