For freelance creatives
One person. A studio's output.
Concept, art direct, write, film and present, all from one workspace. Keep every client separate, take on the work that used to need a team, and pay for AI generation at cost.
No subscription required to start. AI generation at cost.
Made for one
Built for creative work. Made for one.
Take on the work that used to need a team.
- Concepts
- Art direction
- Copy
- Motion
- Social
Spend less of your week producing what you already decided. Spend more of it on the work they hired you for.
The difference
You get hired for your judgement. Then half the week goes on everything around it: the deck, the mock-up, the third version of a layout you settled on days ago. Heista carries the job from the brief through to the boards you present from, so the hours go into the thinking and the craft rather than into producing a decision you have already made.
- Brief
- Directions
- Art direction
- Film
- Present
Every client
A brain for every client.
Each brand you work on holds its own products, guidelines, tone, decks and imagery. Switch client and the work comes back specific to them, so the agency you freelance for on Monday and the brand you work direct with on Thursday never bleed into each other.
Creative exploration
One brief. More ways in.
Open a brief into genuinely different tensions, insights, territories and executions, and put them side by side. Turn up with three directions worth arguing about instead of the one you had time to make.
Whole campaigns
Pitch a campaign, not a moodboard.
Ask for a brand platform, a campaign, a launch, a stunt or an activation. Each comes back named, with the insight, the idea and the executions already visualised. It is the difference between being briefed on a job and being asked what you would do.
Know what is working
Walk in knowing what is already winning.
Paste any ad running on Facebook, TikTok or Instagram and get the hooks, the beats, the psychology and the selling style laid out in a minute. You arrive at a social brief with evidence rather than an opinion, which is most of what a client is paying a freelancer for.
Paid and organic
Make the ad, not just the brief.
Art direct and produce the actual creative: paid static, organic posts, campaign key visuals, every ratio the placements ask for. Deliver the thing instead of a layout somebody else has to build.
Your visual styles
Stop prompting the visual style. Save it.
Photography on a particular lens. A film stock. An illustration, a 3D render, a rough scamp. Pick the look you want or build your own, save it to your library, and every frame after comes out in it. Your look stops being something you rebuild on every job and starts being the reason people book you.
Revisions
Fix the frame. Don't rebuild it.
Change a background, a grade, a prop or the wardrobe on a frame that is already approved. Nothing else moves, and the one you keep renders up to 4K. The Friday afternoon "can we just try it in blue" stops costing you the evening.
Still to film
Turn any visual you make into film.
Anything you have made in the workspace can become the start frame for a shot. The still you art directed this morning is moving by the afternoon, without exporting it to another tool first. Motion becomes something you can quote for rather than something you refer on.
Your own specialists
The team you do not have to hire.
Pick a ready-made creative specialist or build your own, each with its own craft, taste and point of view. A strategist to argue the brief with. A copywriter for the work you would rather not write. An art director in a style you do not own. Brief them the way you would brief a person, and they stay on your roster for the next job.
Boards
Present like a studio. Without being one.
Pull directions, copy, images, films and storyboards onto one shared canvas. Take feedback in place and present from it. The client sees a studio presentation, and you did not spend the night before rebuilding it in a deck.
Every model, at cost
The latest models. At cost. No markup.
The newest text, image and film models land here as they ship, with the cost of the render on the row before you commit to it. What Heista pays, you pay. Nobody takes a margin on your generation, and there are no credit packs that expire before you get to spend them, so what you quote is what you keep.
Your library
Nothing lives in a downloads folder.
Ideas, directions, boards, images, films and documents all land in one place, tagged to the client and the project they belong to, and searchable by brand, by project or by date. The looks and specialists you build sit beside them, so every job you finish makes the next one faster to start.
Not another tab.
Your studio. Your branding. Your creative workspace.
Brand it and run your creative operation from it.
No subscription required to start. AI generation at cost.
crave
·Social agencyCurrency
·TikTok influencer agencyPresets
Start from craft, not a blank prompt.
Visual styles, casts, wardrobes, playbooks and specialists, ready to run on the first job and yours to build on after it.
Frequently asked questions
What freelance creatives ask before they move their whole operation into one place.
Talk to us- What is Heista for a freelance creative?
- Heista is a creative development workspace for freelance creatives. One person can concept, art direct, write, produce imagery and film, and build the boards they present from, with every client held separately so work never bleeds between them. Freelancers use it to take on jobs that would otherwise need a team, to keep a library of looks and specialists that belongs to them, and to pay for AI generation at cost rather than through a subscription.
- Can I keep clients and agencies separate?
- Yes. Every brand you work on has its own brand brain holding its products, guidelines, tone and assets, and switching client switches the whole context. Work made for the agency you freelance for stays separate from the brand you work with direct.
- Can I run it under my own studio name?
- Yes. The whole workspace runs on your own domain, branded as your studio, for you and any clients you choose to let in. What they see is your practice rather than a login to a third-party product.
- Do I need a team to get value from it?
- No, and that is the point. Alongside ready-made creative specialists you can build your own around a particular craft, taste or point of view — a strategist, a copywriter, an art director in a style you do not own — and brief them the way you would brief a person. It is how one person takes on work that normally needs several.
- What kind of work can I produce?
- Creative territories and campaign ideas, art direction and key visuals, paid and organic social creative in every ratio, copy and scripts, and film from reference cuts through to finished pieces. Work can be explored quickly on fast models and re-rendered at full quality, and an approved frame renders up to 4K.
- What does it cost?
- There is no subscription required to start, and AI generation is billed at cost: what Heista pays for a render is what you pay, with no markup and no credit packs that expire. For a freelancer that matters more than for an agency, because the cost comes out of the fee rather than out of a retainer.
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The creative development workspace for agencies and creative teams. No subscription required to start. AI generation at cost.