Question 1

What is brand intelligence?

Accepted Answer

Brand intelligence is the structural analysis of how a brand communicates through advertising. Instead of cataloging what ads a brand runs, Heista decodes why their creative works by extracting hook types, psychological mechanisms, format patterns, and strategic gaps from real video ads.

Question 2

How does Heista generate brand reports?

Accepted Answer

Heista decodes a brand's video ads through a multi-agent pipeline that identifies structural beats, hook types, psychological missions, CTA patterns, and creative formats. The result is a data-driven profile of how the brand builds its creative, not just screenshots of their ads.

Question 3

What data is included in a brand report?

Accepted Answer

Each brand report includes a finding summary, dominant hook type, dominant creative format, dominant psychology mission, number of ads analyzed, dimension breakdowns across hooks, formats, psychology, and CTAs, plus gap analysis showing underused creative strategies.

Question 4

Can I see competitor brand reports?

Accepted Answer

Yes. Every brand report on Heista is public. You can browse by category or search by brand name to find competitors in your vertical. Preview data is free. Full reports with gap analysis and dimension breakdowns require a free account.

Question 5

How often are brand reports updated?

Accepted Answer

Brand reports are updated as new ads are decoded. When Heista scans additional video ads from a brand, the report automatically refreshes with updated statistics, new hook patterns, and revised gap analysis.

Question 6

How is this different from an ad spy tool?

Accepted Answer

Ad spy tools show you what ads a brand is running. Heista shows you why those ads work. Instead of screenshots and spend estimates, you get structural intelligence: which hooks scale, which psychology drives engagement, and where the brand has creative gaps you can exploit.

HEISTA

HEISTA

Brand Intelligence — How Top Brands Structure Their Ads

Browse Brand Reports

Browse by Category

Generate your own brand report

Frequently Asked Questions

Explore More