Brand Intelligence — How Top Brands Structure Their Ads

Aires Tech's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Ancestral Supplements' ads lean on Contradiction Hook and Loss Aversion, with 50% closing on a Redirect CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Arcads AI's ads lean on Provocation hooks and Competence Restoration, with 45% of ads closing on a Message Me CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Based Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Big Blanket Co's ads lean on Provocation hooks and Closure Delivery, with 100% of ads closing on an Open Loop CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments competitors are reaching.

Biotiful Gut Health's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a "Try this today" CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bloom Nutrition's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 100% of ads closing on a Soft CTA. Heista identified 71 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Blume's ads lean on Contrast Setup hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bones Coffee Company's ads lean on Curiosity Spike hooks and Empathy Connection, with 33% of ads closing on an Open Loop CTA. Heista identified 33 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bulk Nutrients' ads lean on Curiosity Spike hooks and Competence Restoration, with 79% of ads closing on a Soft CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

CalmifyDrink's ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 72 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Canva's ads lean on Direct Question hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

**Caraway's ads lean on Contrast Setup hooks and Threat Reduction, with 80% of ads closing on a Redirect CTA.** **Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing.** **You're missing entire buyer segments competitors are reaching.**

Chamberlain Coffee's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Clevr Blends' ads lean on Symptom Stack hooks and Loss Aversion, with 63% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ClickUp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 42 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

**HOW YOUR ADS WORK:** Coco & Eve's ads lean on Open Loop hooks and Competence Restoration, with 67% of ads closing on a Soft CTA. **SCALE OF OPPORTUNITY:** Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.

Comfrt's ads lean on Open Loop hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cozy Earth's ads lean on Story Start hooks and Threat Reduction, with 40% of ads closing on an Offer Tease CTA. Heista identified 29 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cuts' ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cuttable's ads lean on Curiosity Spike hooks and Closure Delivery, with 54% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Dr. Squatch's ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Drink BRĒZ's ads lean on Process Teaser hooks and Loss Aversion, with 22% of ads closing on a Redirect CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

DrinkLMNT's ads lean on Contrast Setup hooks and Competence Restoration, with 29% of ads closing on a Redirect CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Eco By Sonya's ads lean on Tribe Call-out hooks and Threat Reduction, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ELYTE Hydration Powder's ads lean on Direct Question hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Foreplay.co's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Lesson CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Free Soul's ads lean on Direct Question hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Goli's ads lean on Direct Question hooks and Loss Aversion, with 67% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. You're missing the strategies that expand reach and conversion.

Grüns' ads lean on Contrast Setup hooks and Competence Restoration, with 38% of ads closing on a Humor Close. Heista identified 54 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hismile's ads lean on Provocation hooks and Loss Aversion, with 50% of ads closing on a Redirect CTA. Heista identified 60 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Humantra's ads lean on Curiosity Spike hooks and Social Validation, with 80% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hyro's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% closing on a Direct CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

IM8 Health's ads lean on Curiosity Spike hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.

JSHealth Vitamins' ads lean on Provocation hooks and Social Validation, with 100% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Just Food For Dogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

JustFoodForDogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Koala's ads lean on Open Loop hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 24 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

LAB Golf's ads lean on Curiosity Spike hooks and Competence Restoration, with 29% of ads closing on a Redirect CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Loop's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% of ads closing on a Direct CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Luma AI's ads lean on Provocation hooks and Competence Restoration, with 43% of ads closing on a Comment prompt. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

LVL UP Everyday Hydration's ads lean on Tribe Call-Out hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Lyka Pet Food's ads lean on Curiosity Spike hooks and Competence Restoration, with 60% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Manychat's ads lean on Direct Question hooks and Competence Restoration, with 57% closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

MaryRuth's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on Soft CTAs. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Micro Ingredients' ads lean on Past-self open hooks and Loss Aversion, with 88% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Mighty Munch's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

monday.com's ads lean on Process Teaser hooks and Competence Restoration, with 63% of ads closing on a Direct CTA. Heista identified 43 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Mr. Paid Social's ads lean on Contradiction hooks and Novelty Reward, with 40% of ads closing on a Comment prompt. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

MUD WTR's ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Comment Prompt or Direct CTA. Heista identified 53 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Naked Nutrition's ads lean on Contrast Setup hooks and Competence Restoration, with 33% of ads closing on a Comment Prompt CTA. Heista identified 74 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Native's ads lean on Open Loop hooks and Closure Delivery, with 50% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Needed's ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Redirect CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Nello's ads lean on Past-self open hooks and Hope Projection, with 57% of ads closing on a Soft CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

**HOW YOUR ADS WORK:** OhSnap's ads lean on Parallel List Open hooks and Competence Restoration, with 89% of ads closing on a Redirect CTA. **SCALE OF OPPORTUNITY:** Heista identified 18 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.

Open Farm's ads lean on Story Start hooks and Competence Restoration, with 50% of ads closing on a Lesson CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

OpusClip's ads lean on Contrast Setup hooks and Competence Restoration, with 83% of ads closing on a Direct CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

OSEA's ads lean on Open Loop hooks and Loss Aversion, with 43% of ads closing on a Soft CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

P.Volve's ads lean on Process Teaser hooks and Competence Restoration, with 75% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Pet Honesty's ads lean on Contrast Setup hooks and Threat Reduction, with 50% of ads closing on a Try This Today CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Pleage's ads lean on Past-self Open hooks and Hope Projection, with 57% of ads closing on a Direct CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Poppi's ads lean on Challenge Intro hooks and Closure Delivery, with 25% of ads closing on a Punchline CTA. Heista identified 37 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Primal Queen's ads lean on Data Point Start hooks and Loss Aversion, with 38% of ads closing on a Soft CTA. Heista identified 63 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

PuraU's ads lean on Identity hooks and Hope Projection, with 33% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Pvolve's ads lean on Process Teaser hooks and Competence Restoration, with 75% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Revid.ai's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

rms beauty's ads lean on Process Teaser hooks and Competence Restoration, with 25% of ads closing on an Open Loop CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

**Salt Lab's ads lean on Hidden Truth Reveal hooks and Competence Restoration, with 100% of ads closing on a Soft CTA.** **Heista identified 2 untapped opportunities across hooks, formats, psychology, and closing.** **You're missing the strategies that reach different buyer segments.**

Shark Ninja Panamá's ads lean on Disruptive Statement hooks and Closure Delivery, with 40% of ads closing on an Open Loop CTA. Heista identified 46 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

**Skratch Labs' ads lean on Data Point Start hooks and Threat Reduction, with 100% of ads closing on a Try This Today CTA.** **Heista identified 81 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**

Snap Supplements' ads lean on Story Start hooks and Loss Aversion, with 43% of ads closing on a Soft CTA. Heista identified 60 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sodii Hydration's ads lean on Past-self open hooks and Competence Restoration, with 88% of ads closing on a Soft CTA. Heista identified 73 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Spacegoods' ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sundays' ads lean on Process Teaser hooks and Social Validation, with 50% of ads closing on a Soft CTA. Heista identified 34 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sundays for Dogs' ads lean on Process Teaser hooks and Social Validation, with 50% of ads closing on a Soft CTA. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Switch Nutrition's ads lean on Past-self open hooks and Competence Restoration, with 75% of ads closing on a Soft CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

The Collagen Co.'s ads lean on Identity hooks and Hope Projection, with 50% of ads closing on a Soft CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

The Oodie's ads lean on Process Teaser hooks and Closure Delivery, with 38% of ads closing on a Direct CTA. Heista identified 5 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Triquetra Health's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Direct CTA. Heista identified 52 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

True Classic's ads lean on Contrast Setup hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

True Protein's ads lean on Story Start hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 48 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Ultra Violette's ads lean on Curiosity Spike hooks and Social Validation, with 50% of ads closing on a Hopeful close. Heista identified 38 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Vitable's ads lean on Process Teaser hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 65 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Vital Proteins' ads lean on Role-specific opening hooks and Social Validation, with 40% of ads closing on a Soft CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Waterboy's ads lean on Identity hooks and Social Validation, with 20% of ads closing on a Direct CTA. Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Waterdrop's ads lean on Direct question hooks and Social Validation, with 90% of ads closing on a Direct CTA. Heista identified 48 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wild Nutrition's ads lean on Pattern Observation hooks and Closure Delivery, with 50% of ads closing on a Goodbye Close. Heista identified 73 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wildgrain's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 20% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wisdom Panel's ads lean on Story Start hooks and Curiosity Gap psychology, with 38% of ads closing on a Redirect CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wispr Flow's ads lean on Role-specific opening hooks and Competence Restoration, with 60% of ads closing on a Direct CTA. Heista identified 46 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Youfoodz's ads lean on Open Loop hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 52 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Zesty Paws' ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ZŌK Relief's ads lean on Identity hooks and Hope Projection, with 56% of ads closing on a Soft CTA. Heista identified 53 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.