Brand Intelligence — How Top Brands Structure Their Ads
Heista decoded video ads from 81 brands across 12 categories. See which hooks, formats, and psychological strategies each brand relies on. Browse by category or search by brand name.
Browse Brand Reports
Aires Tech
TECH_GADGETSAires Tech's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Ancestral Supplements
HEALTH_SUPPLEMENTSAncestral Supplements' ads lean on Contradiction Hook and Loss Aversion, with 50% closing on a Redirect CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Arcads AI
TECH_GADGETSArcads AI's ads lean on Provocation hooks and Competence Restoration, with 45% of ads closing on a Message Me CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Based Supplies
BEAUTY_SKINCAREBased Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Big Blanket Co
FASHION_APPARELBig Blanket Co's ads lean on Provocation hooks and Closure Delivery, with 100% of ads closing on an Open Loop CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments competitors are reaching.
Biotiful Gut Health
HEALTH_SUPPLEMENTSBiotiful Gut Health's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a "Try this today" CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Bloom Nutrition
HEALTH_SUPPLEMENTSBloom Nutrition's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 100% of ads closing on a Soft CTA. Heista identified 71 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Blume
HEALTH_SUPPLEMENTSBlume's ads lean on Contrast Setup hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Bones Coffee Company
FOOD_BEVERAGEBones Coffee Company's ads lean on Curiosity Spike hooks and Empathy Connection, with 33% of ads closing on an Open Loop CTA. Heista identified 33 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Bulk Nutrients
HEALTH_SUPPLEMENTSBulk Nutrients' ads lean on Curiosity Spike hooks and Competence Restoration, with 79% of ads closing on a Soft CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
CalmifyDrink
HEALTH_SUPPLEMENTSCalmifyDrink's ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 72 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Canva
SAAS_SOFTWARECanva's ads lean on Direct Question hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Caraway
HOME_LIVING**Caraway's ads lean on Contrast Setup hooks and Threat Reduction, with 80% of ads closing on a Redirect CTA.** **Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing.** **You're missing entire buyer segments competitors are reaching.**
Chamberlain Coffee
FOOD_BEVERAGEChamberlain Coffee's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Clevr Blends
HEALTH_SUPPLEMENTSClevr Blends' ads lean on Symptom Stack hooks and Loss Aversion, with 63% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ClickUp
SAAS_SOFTWAREClickUp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 42 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Coco & Eve
BEAUTY_SKINCARE**HOW YOUR ADS WORK:** Coco & Eve's ads lean on Open Loop hooks and Competence Restoration, with 67% of ads closing on a Soft CTA. **SCALE OF OPPORTUNITY:** Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.
Comfrt
FASHION_APPARELComfrt's ads lean on Curiosity Spike hooks and Loss Aversion, with 57% of ads closing on a Direct CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Cuts
FASHION_APPARELCuts' ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Cuttable
OTHERCuttable's ads lean on Curiosity Spike hooks and Closure Delivery, with 54% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Dr. Squatch
CLEANING_HOUSEHOLDDr. Squatch's ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Eco By Sonya
BEAUTY_SKINCAREEco By Sonya's ads lean on Tribe Call-out hooks and Threat Reduction, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ELYTE Hydration Powder
HEALTH_SUPPLEMENTSELYTE Hydration Powder's ads lean on Direct Question hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
foreplay.co
SAAS_SOFTWAREForeplay.co's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Lesson CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Free Soul
HEALTH_SUPPLEMENTSFree Soul's ads lean on Direct Question hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Goli
HEALTH_SUPPLEMENTSGoli's ads lean on Direct Question hooks and Loss Aversion, with 67% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. You're missing the strategies that expand reach and conversion.
Grüns
HEALTH_SUPPLEMENTSGrüns' ads lean on Contrast Setup hooks and Competence Restoration, with 38% of ads closing on a Humor Close. Heista identified 54 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Humantra
HEALTH_SUPPLEMENTSHumantra's ads lean on Curiosity Spike hooks and Social Validation, with 80% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Hyro
HEALTH_SUPPLEMENTSHyro's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% closing on a Direct CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
IM8 Health
HEALTH_SUPPLEMENTSIM8 Health's ads lean on Curiosity Spike hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.
JSHealth Vitamins
HEALTH_SUPPLEMENTSJSHealth Vitamins' ads lean on Provocation hooks and Social Validation, with 100% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Just Food For Dogs
PETJust Food For Dogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
JustFoodForDogs
PETJustFoodForDogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Koala
HOME_LIVINGKoala's ads lean on Open Loop hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 24 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Loop
TECH_GADGETSLoop's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% of ads closing on a Direct CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Luma AI
SAAS_SOFTWARELuma AI's ads lean on Provocation hooks and Competence Restoration, with 43% of ads closing on a Comment prompt. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
LVL UP Everyday Hydration
HEALTH_SUPPLEMENTSLVL UP Everyday Hydration's ads lean on Tribe Call-Out hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Lyka Pet Food
PETLyka Pet Food's ads lean on Curiosity Spike hooks and Competence Restoration, with 60% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Magic Mind
HEALTH_SUPPLEMENTSManychat
SAAS_SOFTWAREManychat's ads lean on Direct Question hooks and Competence Restoration, with 57% closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
MaryRuth's
HEALTH_SUPPLEMENTSMaryRuth's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on Soft CTAs. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Micro Ingredients
HEALTH_SUPPLEMENTSMicro Ingredients' ads lean on Past-self open hooks and Loss Aversion, with 88% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Mighty Munch
PETMighty Munch's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
monday.com
SAAS_SOFTWAREmonday.com's ads lean on Process Teaser hooks and Competence Restoration, with 63% of ads closing on a Direct CTA. Heista identified 43 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Mr. Paid Social
EDUCATION_COURSESMr. Paid Social's ads lean on Contradiction hooks and Novelty Reward, with 40% of ads closing on a Comment prompt. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
MUD WTR
HEALTH_SUPPLEMENTSMUD WTR's ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Comment Prompt or Direct CTA. Heista identified 53 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Naked Nutrition
HEALTH_SUPPLEMENTSNaked Nutrition's ads lean on Contrast Setup hooks and Competence Restoration, with 33% of ads closing on a Comment Prompt CTA. Heista identified 74 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Native
BEAUTY_SKINCARENative's ads lean on Open Loop hooks and Closure Delivery, with 50% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Needed
HEALTH_SUPPLEMENTSNeeded's ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Redirect CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Nello
HEALTH_SUPPLEMENTSNello's ads lean on Past-self open hooks and Hope Projection, with 57% of ads closing on a Soft CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
OhSnap
TECH_GADGETS**HOW YOUR ADS WORK:** OhSnap's ads lean on Parallel List Open hooks and Competence Restoration, with 89% of ads closing on a Redirect CTA. **SCALE OF OPPORTUNITY:** Heista identified 18 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.
Open Farm
PETOpen Farm's ads lean on Story Start hooks and Competence Restoration, with 50% of ads closing on a Lesson CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
OpusClip
SAAS_SOFTWAREOpusClip's ads lean on Contrast Setup hooks and Competence Restoration, with 83% of ads closing on a Direct CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
P.Volve
FITNESSP.Volve's ads lean on Process Teaser hooks and Competence Restoration, with 75% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Pet Honesty
PETPet Honesty's ads lean on Contrast Setup hooks and Threat Reduction, with 50% of ads closing on a Try This Today CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Pleage
BEAUTY_SKINCAREPleage's ads lean on Past-self Open hooks and Hope Projection, with 57% of ads closing on a Direct CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
PuraU
HEALTH_SUPPLEMENTSPuraU's ads lean on Identity hooks and Hope Projection, with 33% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Pvolve
FITNESSPvolve's ads lean on Process Teaser hooks and Competence Restoration, with 75% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Revid.ai
SAAS_SOFTWARERevid.ai's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Salt Lab
HEALTH_SUPPLEMENTS**Salt Lab's ads lean on Hidden Truth Reveal hooks and Competence Restoration, with 100% of ads closing on a Soft CTA.** **Heista identified 2 untapped opportunities across hooks, formats, psychology, and closing.** **You're missing the strategies that reach different buyer segments.**
Snap Supplements
HEALTH_SUPPLEMENTSSnap Supplements' ads lean on Story Start hooks and Loss Aversion, with 43% of ads closing on a Soft CTA. Heista identified 60 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Sodii Hydration
HEALTH_SUPPLEMENTSSodii Hydration's ads lean on Past-self open hooks and Competence Restoration, with 88% of ads closing on a Soft CTA. Heista identified 73 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Spacegoods
FOOD_BEVERAGESpacegoods' ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Sundays for Dogs
PETSundays for Dogs' ads lean on Process Teaser hooks and Social Validation, with 50% of ads closing on a Soft CTA. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Switch Nutrition
HEALTH_SUPPLEMENTSSwitch Nutrition's ads lean on Past-self open hooks and Competence Restoration, with 75% of ads closing on a Soft CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
The Collagen Co.
HEALTH_SUPPLEMENTSThe Collagen Co.'s ads lean on Identity hooks and Hope Projection, with 50% of ads closing on a Soft CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
The Oodie
FASHION_APPARELThe Oodie's ads lean on Process Teaser hooks and Closure Delivery, with 38% of ads closing on a Direct CTA. Heista identified 5 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Triquetra Health
HEALTH_SUPPLEMENTSTriquetra Health's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Direct CTA. Heista identified 52 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
True Classic
FASHION_APPARELTrue Classic's ads lean on Contrast Setup hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
True Protein
HEALTH_SUPPLEMENTSTrue Protein's ads lean on Story Start hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 48 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Ultra Violette
BEAUTY_SKINCAREUltra Violette's ads lean on Curiosity Spike hooks and Social Validation, with 50% of ads closing on a Hopeful close. Heista identified 38 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Vital Proteins
HEALTH_SUPPLEMENTSVital Proteins' ads lean on Role-specific opening hooks and Social Validation, with 40% of ads closing on a Soft CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Waterboy
FOOD_BEVERAGEWaterboy's ads lean on Identity hooks and Social Validation, with 20% of ads closing on a Direct CTA. Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Waterdrop
FOOD_BEVERAGEWaterdrop's ads lean on Direct question hooks and Social Validation, with 90% of ads closing on a Direct CTA. Heista identified 48 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Wild Nutrition
HEALTH_SUPPLEMENTSWild Nutrition's ads lean on Pattern Observation hooks and Closure Delivery, with 50% of ads closing on a Goodbye Close. Heista identified 73 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Wildgrain
FOOD_BEVERAGEWildgrain's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 20% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Wisdom Panel
PETWisdom Panel's ads lean on Story Start hooks and Curiosity Gap psychology, with 38% of ads closing on a Redirect CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Wispr Flow
SAAS_SOFTWAREWispr Flow's ads lean on Role-specific opening hooks and Competence Restoration, with 60% of ads closing on a Direct CTA. Heista identified 46 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Youfoodz
FOOD_BEVERAGEYoufoodz's ads lean on Open Loop hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 52 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Zesty Paws
PETZesty Paws' ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ZŌK Relief
HEALTH_SUPPLEMENTSZŌK Relief's ads lean on Identity hooks and Hope Projection, with 56% of ads closing on a Soft CTA. Heista identified 53 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
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