Decode winning ads. Make them yours.
Heista decoded video ads from 16 food & beverage brands. See which hooks, formats, and psychological strategies define food & beverage advertising.
16 brands in food & beverage.
Athletic Brewing Company's ads lean on Past-self open hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Chipotle's ads lean on Discovery Moment hooks and Emotional Spike, with 100% of ads closing on a Lesson CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Drink Mellows' ads lean on Curiosity Spike hooks and Competence Restoration, with 50% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
EatClub's ads lean on Identity hooks and Competence Restoration, with 100% of ads closing on a "Try this today" CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Everyday Dose's ads lean on Provocation hooks and Loss Aversion, with 50% of ads closing on a Redirect CTA. Heista identified 34 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
EZBOMBS.COM's ads lean on Curiosity Spike hooks and Loss Aversion, with 100% of ads closing on a Soft CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Graza's ads lean on Direct Question hooks and Loss Aversion, with 100% of ads closing on a "Try this today" CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Huel's ads lean on Contrast Setup hooks and Competence Restoration, with 67% of ads closing on a Lesson CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
See how your brand compares to 16 decoded food & beverage competitors.
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