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Brand Intelligence > Spacegoods
Creative Intelligence ReportHealth & supplements · 49 ads decoded

How Spacegoods Structures Their Video Ads in 2026

Decoded into structural formulas — every hook, every beat, every closing mechanism. Spacegoods runs 49 live video ads built around Open Loop Statement and Process Teaser openers.

Key Takeaways

  • Heista decoded 49 of Spacegoods's live video ads into their structural formulas — every hook, every beat, every closing mechanism.
  • 18% of Spacegoods's ads open with a Open Loop Statement hook, the dominant opener for health & supplements brands.
  • Talking Head Product is Spacegoods's most-used creative format, appearing in 27% of decoded ads.
  • Spacegoods's ads consistently activate Loss Aversion as the primary psychological mechanism.
  • Average ad: 5.5 structural beats over 17 seconds — the rhythm that defines Spacegoods's creative DNA.

Spacegoods runs 49 live video ads built on a repeatable creative formula. Their ads open with a Open Loop Statement hook and consistently activate Loss Aversion as the central psychological driver. Talking Head Product is the dominant creative format — the visual template Spacegoods returns to most often when scaling new creative. Every ad in this report has been decoded into its structural formula — hook type, psychological mechanism, beat architecture, and visual DNA — revealing exactly how Spacegoods engineers creative that performs in health & supplements.

Brand Playbook

The dominant formula across 49 ads — what this brand does at every stage and how consistently they do it.

49%
36%
54%
54%
34%
42%
42%
Open Loop StatementOPENING
Object IntroCONTEXT
Cost/Benefit ReframeDELIVERY
Feature CascadeDELIVERY
Cost/Benefit ShiftVALIDATION
Direct CTACLOSE
RedirectCLOSE
Step-by-Step FormulaConsistency across 49 ads
1
Open Loop StatementOPENINGLocked100%
49/49 ads
2
Object IntroCONTEXT67%
33/49 ads
3
Cost/Benefit ReframeDELIVERY39%
19/49 ads
4
Feature CascadeDELIVERY41%
20/49 ads
5
Cost/Benefit ShiftVALIDATION31%
15/49 ads
6
Direct CTACLOSE29%
14/49 ads
7
RedirectCLOSE33%
16/49 ads

Hook Playbook

Top hooks Spacegoods uses

The 5 most-used opening hook types across Spacegoods's decoded video ads.

Open Loop Statement18%
Process Teaser12%
Direct Question Hook10%
Tribe Call-Out8%
Data Point Start8%

CTA Playbook

Top CTAs Spacegoods uses

The 5 most-used closing mechanisms across Spacegoods's decoded ads.

Direct Cta27%
Redirect24%
Soft Cta10%
Offer Tease10%
Lesson7%

Visual DNA

Aggregated visual characteristics from 49 ads.

Framing
medium shot
230
medium close-up
173
close-up hands
69
split screen
57
product in environment
55
overhead flat lay
47
overhead hands
45
close-up detail
44
Camera Movement
static locked
790
static handheld
61
tracking forward
28
subtle handheld
16
push in
10
slow zoom in
9
pan right
6
pull back
6
Color & Mood
neutral palette
185
clean white minimal
136
natural green
107
cool blue steel
98
warm earth tones
95
pink dominant
73
bright and saturated
61
brand color dominant
54
Lighting
cool daylight
305
soft window light
200
kitchen bright
123
neon colored
65
studio softbox
57
overhead fluorescent
41
bright and blown out
31
high key even
18

Visual Playbook

How Spacegoods shoots their ads, aggregated across every decoded shot in the sample.

24% of Spacegoods's decoded ads use medium shot framing, and 82% shoot with a static locked camera.

Cool daylight lighting shows up in 32% of shots, and the dominant color mood is neutral palette (19% of shots).

Framing

  • Medium Shot24%
  • Medium Close-Up18%
  • Close-Up Hands7%
  • Split Screen6%

Camera Movement

  • Static Locked82%
  • Static Handheld6%
  • Tracking Forward3%
  • Subtle Handheld2%

Lighting

  • Cool Daylight32%
  • Soft Window Light21%
  • Kitchen Bright13%
  • Neon Colored7%

Color Mood

  • Neutral Palette19%
  • Clean White Minimal14%
  • Natural Green11%
  • Cool Blue Steel10%

Persuasion Principles

Most Used Principles
Specificity Bias
60
Loss Aversion
30
Social Proof
21
Curiosity Gap
21
Completion Bias
17
Cost/Benefit Reframe
15
Feature Cascade
14
Surprise Effect
9
Risk Reversal
8
Cognitive Fluency
8
Commitment Escalation
8
Contrast Effect
7
Common Combinations

Principles that appear together in the same beat

Loss AversionSpecificity Bias
20x
Curiosity GapSpecificity Bias
16x
Feature CascadeSpecificity Bias
12x
Cost/Benefit ReframeSpecificity Bias
11x
Social ProofSpecificity Bias
11x

Gap Analysis

Comparing Spacegoods's creative mix against the Health & Supplements category average.

Underused vs Category

Patterns where Spacegoods lags behind the Health & Supplements average.

Competence RestorationPsychology
8%
25%
BrandCategory
Talking Head B-Roll

Talking Head B-Roll

49s8 beats297d
Hook: Unexpected Fact StartCTA: Humor CloseLoss AversionCognitive DissonanceSurprise EffectCuriosity Gap
Talking Head B-Roll

Talking Head B-Roll

52s7 beats288d
Hook: Unexpected Fact StartCTA: Soft CTALoss AversionCognitive DissonanceNegativity BiasSurprise Effect
Talking Head B-Roll

Talking Head B-Roll

79s7 beats274d
Hook: Direct Question HookCTA: Direct CTALoss AversionDiagnostic QuestionCuriosity GapCommitment Escalation
Talking Head Product

Talking Head Product

42s6 beats267d
Hook: Tribe Call-OutCTA: Message MeSocial ValidationSocial Identity / Tribe Call-OutSimilarity HeuristicAuthority Transfer
Unboxing

Unboxing

125s5 beats261d
Hook: Process TeaserNovelty RewardCuriosity GapSocial ProofProcess Teaser
Talking Head Product

Talking Head Product

18s4 beats256d
Hook: Process TeaserCTA: Offer TeaseLoss AversionInformation ForagingExpectation PrimingGoal-Gradient Effect
Talking Head Product

Talking Head Product

87s7 beats242d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserRelatability
Talking Head Solo

Talking Head Solo

29s4 beats197d
Hook: Discovery MomentCTA: Retention HookHope ProjectionDiscovery MomentCausal LinkingSelf-Referential Evidence
Talking Head Product

Talking Head Product

94s7 beats183d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionCuriosity GapSocial ProofRelatability Setup
Lifestyle

Lifestyle

58s6 beats173d
Hook: Tribe Call-OutCTA: Direct CTAThreat ReductionIdentity SalienceRelatability MatchingContext Closure
Voiceover B-Roll

Voiceover B-Roll

37s6 beats169d
Hook: Process TeaserHope ProjectionProcess TeaserCompletion MotivationSequencing Expectation
Talking Head B-Roll

Talking Head B-Roll

18s4 beats168d
Hook: Discovery MomentCTA: Offer TeaseClosure DeliveryRecency/Availability HeuristicSpecificity/IdentificationConcrete Enumeration
Voiceover B-Roll

Voiceover B-Roll

40s7 beats167d
Hook: Open Loop StatementCTA: LessonThreat ReductionOpen Loop StatementCompletion BiasAfective Forecasting
Voiceover B-Roll

Voiceover B-Roll

58s6 beats162d
Hook: Identity HookCTA: RedirectLoss AversionIdentity SalienceSelf-Relevance AccelerationNarrative Tension (Role Contrast)
Talking Head Product

Talking Head Product

51s5 beats156d
Hook: Data Point StartCTA: LessonCompetence RestorationData-Point AnchoringCredibility TransferSpecificity Bias
Talking Head Product

Talking Head Product

51s7 beats138d
Hook: Direct Question HookCTA: RedirectThreat ReductionSocial ValidationSelf-Referential MatchingCommitment & Identity Confirmation
Talking Head Solo

Talking Head Solo

25s7 beats112d
Hook: Hidden Truth RevealCTA: Soft CTACompetence RestorationHidden Truth RevealCuriosity GapSurprise Effect
Talking Head Product

Talking Head Product

21s5 beats109d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen LoopCuriosity GapIncentive Salience
Lifestyle

Lifestyle

15s2 beats85d
Hook: Data Point StartCuriosity GapSpecificity BiasCuriosity GapPattern Recognition Loop
Talking Head B-Roll

Talking Head B-Roll

50s7 beats85d
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction HookCognitive DissonanceSurprise Effect
Voiceover B-Roll

Voiceover B-Roll

57s7 beats74d
Hook: Conflict StatementCTA: Community InviteEmpathy ConnectionConflict StatementHigh Stakes OpenEmotional Salience
Lifestyle

Lifestyle

15s4 beats69d
Hook: Parallel List OpenCuriosity GapCompletion BiasPattern RecognitionSequence Prediction
Talking Head Product

Talking Head Product

22s5 beats68d
Hook: Contrast SetupCTA: Offer TeaseThreat ReductionContrast SetupCategorization Error CorrectionSocial Proof/Preference Signaling
Lifestyle

Lifestyle

57s6 beats68d
Hook: Tribe Call-OutCTA: Community InviteEmpathy ConnectionSelf-IdentificationPattern RecognitionSymptom Matching
Lifestyle

Lifestyle

21s1 beats68d
Hook: Open Loop StatementClosure DeliveryCompletion BiasCommitment EscalationCognitive Load Reduction
Product Demo

Product Demo

18s4 beats66d
Hook: Data Point StartCTA: Offer TeaseLoss AversionSpecificity BiasCognitive FluencyLoss Aversion
Talking Head B-Roll

Talking Head B-Roll

71s7 beats65d
Hook: Curiosity SpikeCTA: Direct CTALoss AversionCuriosity GapPattern InterruptSpecificity Bias
Voiceover B-Roll

Voiceover B-Roll

79s6 beats61d
Hook: Direct Question HookCTA: Direct CTASocial ValidationDirect Question HookHype/Hyperbole Reward ExpectationCognitive Contrast
Talking Head B-Roll

Talking Head B-Roll

26s6 beats58d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserReciprocity
Talking Head Product

Talking Head Product

22s7 beats50d
Hook: Contrast SetupCTA: Soft CTACompetence RestorationContrast EffectCognitive DissonanceSocial Proof
Product Demo

Product Demo

21s2 beats49d
Hook: Open Loop StatementClosure DeliveryOpen LoopCuriosity GapCompletion Bias
Slideshow Statics

Slideshow Statics

45s3 beats46d
Hook: Disruptive StatementCuriosity GapDisruptive StatementPattern InterruptPrediction Error
Talking Head Product

Talking Head Product

64s7 beats38d
Hook: Process TeaserCTA: RedirectLoss AversionInformation GapSpecificity BiasActionability Heuristic
Talking Head Product

Talking Head Product

22s5 beats36d
Hook: Contradiction HookCTA: RedirectIntrinsic MotivationContradiction HookCuriosity GapEmotive Salience
Voiceover B-Roll

Voiceover B-Roll

24s6 beats30d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen Loop StatementCompletion BiasCumulative Prospect Theory
Voiceover B-Roll

Voiceover B-Roll

50s7 beats28d
Hook: Open Loop StatementCTA: Try This TodayThreat ReductionOpen Loop StatementCompletion BiasRecency/Immediacy Effect
Voiceover B-Roll

Voiceover B-Roll

28s6 beats28d
Hook: Direct Question HookCTA: Try This TodayLoss AversionDirect Question HookCuriosity GapAnswer-Seeking Tendency
Voiceover B-Roll

Voiceover B-Roll

24s6 beats26d
Hook: Hidden Truth RevealCTA: RedirectLoss AversionHidden Truth RevealCuriosity GapSocial Proof
Founder To Camera

Founder To Camera

51s6 beats24d
Hook: Tribe Call-OutCTA: Direct CTALoss AversionSocial Identity FramingSelf-Relevance BiasResponsibility Cueing
Talking Head B-Roll

Talking Head B-Roll

25s6 beats23d
Hook: Open Loop StatementCTA: Try This TodaySocial ValidationOpen LoopTradeoff FramingProblem-Solution Anticipation
Voiceover B-Roll

Voiceover B-Roll

16s2 beats23d
Hook: Conflict StatementCTA: Open LoopClosure DeliveryCompletion BiasReactanceExpectation Violation
Voiceover B-Roll

Voiceover B-Roll

21s2 beats22d
Hook: Curiosity SpikeCuriosity GapCuriosity GapInformation ForagingPrediction Error Minimization
Talking Head Product

Talking Head Product

79s6 beats19d
Hook: Data Point StartCTA: RedirectClosure DeliveryData Point SalienceSpecificity BiasExpectation Matching
Talking Head Product

Talking Head Product

20s4 beats17d
Hook: Open Loop StatementCTA: LessonEmpathy ConnectionCompletion BiasZeigarnik EffectChoice Simplification
Talking Head B-Roll

Talking Head B-Roll

45s6 beats14d
Hook: Direct Question HookCTA: RedirectCompetence RestorationCuriosity GapPattern RecognitionCommitment/Consistency Cues
Slideshow Statics

Slideshow Statics

68s7 beats12d
Hook: Parallel List OpenCTA: RedirectLoss AversionCompletion BiasSpecificity BiasRecognition Heuristic
Brand Film

Brand Film

223s7 beats10d
Hook: Contrast SetupCTA: RedirectLoss AversionContrast SetupCausal AttributionInformation Seeking
Talking Head B-Roll

Talking Head B-Roll

50s7 beats
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction EffectCognitive DissonanceEmpathy
Talking Head Solo

Talking Head Solo

37s6 beats
Hook: Open Loop StatementCTA: Soft CTAHope ProjectionCuriosity GapOpen Loop EffectSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

49s8 beats297d
Hook: Unexpected Fact StartCTA: Humor CloseLoss AversionCognitive DissonanceSurprise EffectCuriosity Gap
Talking Head B-Roll

Talking Head B-Roll

52s7 beats288d
Hook: Unexpected Fact StartCTA: Soft CTALoss AversionCognitive DissonanceNegativity BiasSurprise Effect
Talking Head B-Roll

Talking Head B-Roll

79s7 beats274d
Hook: Direct Question HookCTA: Direct CTALoss AversionDiagnostic QuestionCuriosity GapCommitment Escalation
Talking Head Product

Talking Head Product

42s6 beats267d
Hook: Tribe Call-OutCTA: Message MeSocial ValidationSocial Identity / Tribe Call-OutSimilarity HeuristicAuthority Transfer
Unboxing

Unboxing

125s5 beats261d
Hook: Process TeaserNovelty RewardCuriosity GapSocial ProofProcess Teaser
Talking Head Product

Talking Head Product

18s4 beats256d
Hook: Process TeaserCTA: Offer TeaseLoss AversionInformation ForagingExpectation PrimingGoal-Gradient Effect
Talking Head Product

Talking Head Product

87s7 beats242d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserRelatability
Talking Head Solo

Talking Head Solo

29s4 beats197d
Hook: Discovery MomentCTA: Retention HookHope ProjectionDiscovery MomentCausal LinkingSelf-Referential Evidence
Talking Head Product

Talking Head Product

94s7 beats183d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionCuriosity GapSocial ProofRelatability Setup
Lifestyle

Lifestyle

58s6 beats173d
Hook: Tribe Call-OutCTA: Direct CTAThreat ReductionIdentity SalienceRelatability MatchingContext Closure
Voiceover B-Roll

Voiceover B-Roll

37s6 beats169d
Hook: Process TeaserHope ProjectionProcess TeaserCompletion MotivationSequencing Expectation
Talking Head B-Roll

Talking Head B-Roll

18s4 beats168d
Hook: Discovery MomentCTA: Offer TeaseClosure DeliveryRecency/Availability HeuristicSpecificity/IdentificationConcrete Enumeration
Voiceover B-Roll

Voiceover B-Roll

40s7 beats167d
Hook: Open Loop StatementCTA: LessonThreat ReductionOpen Loop StatementCompletion BiasAfective Forecasting
Voiceover B-Roll

Voiceover B-Roll

58s6 beats162d
Hook: Identity HookCTA: RedirectLoss AversionIdentity SalienceSelf-Relevance AccelerationNarrative Tension (Role Contrast)
Talking Head Product

Talking Head Product

51s5 beats156d
Hook: Data Point StartCTA: LessonCompetence RestorationData-Point AnchoringCredibility TransferSpecificity Bias
Talking Head Product

Talking Head Product

51s7 beats138d
Hook: Direct Question HookCTA: RedirectThreat ReductionSocial ValidationSelf-Referential MatchingCommitment & Identity Confirmation
Talking Head Solo

Talking Head Solo

25s7 beats112d
Hook: Hidden Truth RevealCTA: Soft CTACompetence RestorationHidden Truth RevealCuriosity GapSurprise Effect
Talking Head Product

Talking Head Product

21s5 beats109d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen LoopCuriosity GapIncentive Salience
Lifestyle

Lifestyle

15s2 beats85d
Hook: Data Point StartCuriosity GapSpecificity BiasCuriosity GapPattern Recognition Loop
Talking Head B-Roll

Talking Head B-Roll

50s7 beats85d
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction HookCognitive DissonanceSurprise Effect
Voiceover B-Roll

Voiceover B-Roll

57s7 beats74d
Hook: Conflict StatementCTA: Community InviteEmpathy ConnectionConflict StatementHigh Stakes OpenEmotional Salience
Lifestyle

Lifestyle

15s4 beats69d
Hook: Parallel List OpenCuriosity GapCompletion BiasPattern RecognitionSequence Prediction
Talking Head Product

Talking Head Product

22s5 beats68d
Hook: Contrast SetupCTA: Offer TeaseThreat ReductionContrast SetupCategorization Error CorrectionSocial Proof/Preference Signaling
Lifestyle

Lifestyle

57s6 beats68d
Hook: Tribe Call-OutCTA: Community InviteEmpathy ConnectionSelf-IdentificationPattern RecognitionSymptom Matching
Lifestyle

Lifestyle

21s1 beats68d
Hook: Open Loop StatementClosure DeliveryCompletion BiasCommitment EscalationCognitive Load Reduction
Product Demo

Product Demo

18s4 beats66d
Hook: Data Point StartCTA: Offer TeaseLoss AversionSpecificity BiasCognitive FluencyLoss Aversion
Talking Head B-Roll

Talking Head B-Roll

71s7 beats65d
Hook: Curiosity SpikeCTA: Direct CTALoss AversionCuriosity GapPattern InterruptSpecificity Bias
Voiceover B-Roll

Voiceover B-Roll

79s6 beats61d
Hook: Direct Question HookCTA: Direct CTASocial ValidationDirect Question HookHype/Hyperbole Reward ExpectationCognitive Contrast
Talking Head B-Roll

Talking Head B-Roll

26s6 beats58d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserReciprocity
Talking Head Product

Talking Head Product

22s7 beats50d
Hook: Contrast SetupCTA: Soft CTACompetence RestorationContrast EffectCognitive DissonanceSocial Proof
Product Demo

Product Demo

21s2 beats49d
Hook: Open Loop StatementClosure DeliveryOpen LoopCuriosity GapCompletion Bias
Slideshow Statics

Slideshow Statics

45s3 beats46d
Hook: Disruptive StatementCuriosity GapDisruptive StatementPattern InterruptPrediction Error
Talking Head Product

Talking Head Product

64s7 beats38d
Hook: Process TeaserCTA: RedirectLoss AversionInformation GapSpecificity BiasActionability Heuristic
Talking Head Product

Talking Head Product

22s5 beats36d
Hook: Contradiction HookCTA: RedirectIntrinsic MotivationContradiction HookCuriosity GapEmotive Salience
Voiceover B-Roll

Voiceover B-Roll

24s6 beats30d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen Loop StatementCompletion BiasCumulative Prospect Theory
Voiceover B-Roll

Voiceover B-Roll

50s7 beats28d
Hook: Open Loop StatementCTA: Try This TodayThreat ReductionOpen Loop StatementCompletion BiasRecency/Immediacy Effect
Voiceover B-Roll

Voiceover B-Roll

28s6 beats28d
Hook: Direct Question HookCTA: Try This TodayLoss AversionDirect Question HookCuriosity GapAnswer-Seeking Tendency
Voiceover B-Roll

Voiceover B-Roll

24s6 beats26d
Hook: Hidden Truth RevealCTA: RedirectLoss AversionHidden Truth RevealCuriosity GapSocial Proof
Founder To Camera

Founder To Camera

51s6 beats24d
Hook: Tribe Call-OutCTA: Direct CTALoss AversionSocial Identity FramingSelf-Relevance BiasResponsibility Cueing
Talking Head B-Roll

Talking Head B-Roll

25s6 beats23d
Hook: Open Loop StatementCTA: Try This TodaySocial ValidationOpen LoopTradeoff FramingProblem-Solution Anticipation
Voiceover B-Roll

Voiceover B-Roll

16s2 beats23d
Hook: Conflict StatementCTA: Open LoopClosure DeliveryCompletion BiasReactanceExpectation Violation
Voiceover B-Roll

Voiceover B-Roll

21s2 beats22d
Hook: Curiosity SpikeCuriosity GapCuriosity GapInformation ForagingPrediction Error Minimization
Talking Head Product

Talking Head Product

79s6 beats19d
Hook: Data Point StartCTA: RedirectClosure DeliveryData Point SalienceSpecificity BiasExpectation Matching
Talking Head Product

Talking Head Product

20s4 beats17d
Hook: Open Loop StatementCTA: LessonEmpathy ConnectionCompletion BiasZeigarnik EffectChoice Simplification
Talking Head B-Roll

Talking Head B-Roll

45s6 beats14d
Hook: Direct Question HookCTA: RedirectCompetence RestorationCuriosity GapPattern RecognitionCommitment/Consistency Cues
Slideshow Statics

Slideshow Statics

68s7 beats12d
Hook: Parallel List OpenCTA: RedirectLoss AversionCompletion BiasSpecificity BiasRecognition Heuristic
Brand Film

Brand Film

223s7 beats10d
Hook: Contrast SetupCTA: RedirectLoss AversionContrast SetupCausal AttributionInformation Seeking
Talking Head B-Roll

Talking Head B-Roll

50s7 beats
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction EffectCognitive DissonanceEmpathy
Talking Head Solo

Talking Head Solo

37s6 beats
Hook: Open Loop StatementCTA: Soft CTAHope ProjectionCuriosity GapOpen Loop EffectSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

49s8 beats297d
Hook: Unexpected Fact StartCTA: Humor CloseLoss AversionCognitive DissonanceSurprise EffectCuriosity Gap
Talking Head B-Roll

Talking Head B-Roll

52s7 beats288d
Hook: Unexpected Fact StartCTA: Soft CTALoss AversionCognitive DissonanceNegativity BiasSurprise Effect
Talking Head B-Roll

Talking Head B-Roll

79s7 beats274d
Hook: Direct Question HookCTA: Direct CTALoss AversionDiagnostic QuestionCuriosity GapCommitment Escalation
Talking Head Product

Talking Head Product

42s6 beats267d
Hook: Tribe Call-OutCTA: Message MeSocial ValidationSocial Identity / Tribe Call-OutSimilarity HeuristicAuthority Transfer
Unboxing

Unboxing

125s5 beats261d
Hook: Process TeaserNovelty RewardCuriosity GapSocial ProofProcess Teaser
Talking Head Product

Talking Head Product

18s4 beats256d
Hook: Process TeaserCTA: Offer TeaseLoss AversionInformation ForagingExpectation PrimingGoal-Gradient Effect
Talking Head Product

Talking Head Product

87s7 beats242d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserRelatability
Talking Head Solo

Talking Head Solo

29s4 beats197d
Hook: Discovery MomentCTA: Retention HookHope ProjectionDiscovery MomentCausal LinkingSelf-Referential Evidence
Talking Head Product

Talking Head Product

94s7 beats183d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionCuriosity GapSocial ProofRelatability Setup
Lifestyle

Lifestyle

58s6 beats173d
Hook: Tribe Call-OutCTA: Direct CTAThreat ReductionIdentity SalienceRelatability MatchingContext Closure
Voiceover B-Roll

Voiceover B-Roll

37s6 beats169d
Hook: Process TeaserHope ProjectionProcess TeaserCompletion MotivationSequencing Expectation
Talking Head B-Roll

Talking Head B-Roll

18s4 beats168d
Hook: Discovery MomentCTA: Offer TeaseClosure DeliveryRecency/Availability HeuristicSpecificity/IdentificationConcrete Enumeration
Voiceover B-Roll

Voiceover B-Roll

40s7 beats167d
Hook: Open Loop StatementCTA: LessonThreat ReductionOpen Loop StatementCompletion BiasAfective Forecasting
Voiceover B-Roll

Voiceover B-Roll

58s6 beats162d
Hook: Identity HookCTA: RedirectLoss AversionIdentity SalienceSelf-Relevance AccelerationNarrative Tension (Role Contrast)
Talking Head Product

Talking Head Product

51s5 beats156d
Hook: Data Point StartCTA: LessonCompetence RestorationData-Point AnchoringCredibility TransferSpecificity Bias
Talking Head Product

Talking Head Product

51s7 beats138d
Hook: Direct Question HookCTA: RedirectThreat ReductionSocial ValidationSelf-Referential MatchingCommitment & Identity Confirmation
Talking Head Solo

Talking Head Solo

25s7 beats112d
Hook: Hidden Truth RevealCTA: Soft CTACompetence RestorationHidden Truth RevealCuriosity GapSurprise Effect
Talking Head Product

Talking Head Product

21s5 beats109d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen LoopCuriosity GapIncentive Salience
Lifestyle

Lifestyle

15s2 beats85d
Hook: Data Point StartCuriosity GapSpecificity BiasCuriosity GapPattern Recognition Loop
Talking Head B-Roll

Talking Head B-Roll

50s7 beats85d
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction HookCognitive DissonanceSurprise Effect
Voiceover B-Roll

Voiceover B-Roll

57s7 beats74d
Hook: Conflict StatementCTA: Community InviteEmpathy ConnectionConflict StatementHigh Stakes OpenEmotional Salience
Lifestyle

Lifestyle

15s4 beats69d
Hook: Parallel List OpenCuriosity GapCompletion BiasPattern RecognitionSequence Prediction
Talking Head Product

Talking Head Product

22s5 beats68d
Hook: Contrast SetupCTA: Offer TeaseThreat ReductionContrast SetupCategorization Error CorrectionSocial Proof/Preference Signaling
Lifestyle

Lifestyle

57s6 beats68d
Hook: Tribe Call-OutCTA: Community InviteEmpathy ConnectionSelf-IdentificationPattern RecognitionSymptom Matching
Lifestyle

Lifestyle

21s1 beats68d
Hook: Open Loop StatementClosure DeliveryCompletion BiasCommitment EscalationCognitive Load Reduction
Product Demo

Product Demo

18s4 beats66d
Hook: Data Point StartCTA: Offer TeaseLoss AversionSpecificity BiasCognitive FluencyLoss Aversion
Talking Head B-Roll

Talking Head B-Roll

71s7 beats65d
Hook: Curiosity SpikeCTA: Direct CTALoss AversionCuriosity GapPattern InterruptSpecificity Bias
Voiceover B-Roll

Voiceover B-Roll

79s6 beats61d
Hook: Direct Question HookCTA: Direct CTASocial ValidationDirect Question HookHype/Hyperbole Reward ExpectationCognitive Contrast
Talking Head B-Roll

Talking Head B-Roll

26s6 beats58d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserReciprocity
Talking Head Product

Talking Head Product

22s7 beats50d
Hook: Contrast SetupCTA: Soft CTACompetence RestorationContrast EffectCognitive DissonanceSocial Proof
Product Demo

Product Demo

21s2 beats49d
Hook: Open Loop StatementClosure DeliveryOpen LoopCuriosity GapCompletion Bias
Slideshow Statics

Slideshow Statics

45s3 beats46d
Hook: Disruptive StatementCuriosity GapDisruptive StatementPattern InterruptPrediction Error
Talking Head Product

Talking Head Product

64s7 beats38d
Hook: Process TeaserCTA: RedirectLoss AversionInformation GapSpecificity BiasActionability Heuristic
Talking Head Product

Talking Head Product

22s5 beats36d
Hook: Contradiction HookCTA: RedirectIntrinsic MotivationContradiction HookCuriosity GapEmotive Salience
Voiceover B-Roll

Voiceover B-Roll

24s6 beats30d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen Loop StatementCompletion BiasCumulative Prospect Theory
Voiceover B-Roll

Voiceover B-Roll

50s7 beats28d
Hook: Open Loop StatementCTA: Try This TodayThreat ReductionOpen Loop StatementCompletion BiasRecency/Immediacy Effect
Voiceover B-Roll

Voiceover B-Roll

28s6 beats28d
Hook: Direct Question HookCTA: Try This TodayLoss AversionDirect Question HookCuriosity GapAnswer-Seeking Tendency
Voiceover B-Roll

Voiceover B-Roll

24s6 beats26d
Hook: Hidden Truth RevealCTA: RedirectLoss AversionHidden Truth RevealCuriosity GapSocial Proof
Founder To Camera

Founder To Camera

51s6 beats24d
Hook: Tribe Call-OutCTA: Direct CTALoss AversionSocial Identity FramingSelf-Relevance BiasResponsibility Cueing
Talking Head B-Roll

Talking Head B-Roll

25s6 beats23d
Hook: Open Loop StatementCTA: Try This TodaySocial ValidationOpen LoopTradeoff FramingProblem-Solution Anticipation
Voiceover B-Roll

Voiceover B-Roll

16s2 beats23d
Hook: Conflict StatementCTA: Open LoopClosure DeliveryCompletion BiasReactanceExpectation Violation
Voiceover B-Roll

Voiceover B-Roll

21s2 beats22d
Hook: Curiosity SpikeCuriosity GapCuriosity GapInformation ForagingPrediction Error Minimization
Talking Head Product

Talking Head Product

79s6 beats19d
Hook: Data Point StartCTA: RedirectClosure DeliveryData Point SalienceSpecificity BiasExpectation Matching
Talking Head Product

Talking Head Product

20s4 beats17d
Hook: Open Loop StatementCTA: LessonEmpathy ConnectionCompletion BiasZeigarnik EffectChoice Simplification
Talking Head B-Roll

Talking Head B-Roll

45s6 beats14d
Hook: Direct Question HookCTA: RedirectCompetence RestorationCuriosity GapPattern RecognitionCommitment/Consistency Cues
Slideshow Statics

Slideshow Statics

68s7 beats12d
Hook: Parallel List OpenCTA: RedirectLoss AversionCompletion BiasSpecificity BiasRecognition Heuristic
Brand Film

Brand Film

223s7 beats10d
Hook: Contrast SetupCTA: RedirectLoss AversionContrast SetupCausal AttributionInformation Seeking
Talking Head B-Roll

Talking Head B-Roll

50s7 beats
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction EffectCognitive DissonanceEmpathy
Talking Head Solo

Talking Head Solo

37s6 beats
Hook: Open Loop StatementCTA: Soft CTAHope ProjectionCuriosity GapOpen Loop EffectSpecificity Bias

Every decoded Spacegoods ad

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Frequently Asked Questions

How does Spacegoods structure their video ads?

Spacegoods runs 49 live video ads built on a repeatable structural formula. Their ads typically open with Open Loop Statement, run for around 17 seconds, and follow a 5.5-beat structural rhythm. Every ad in this report has been decoded into its hook type, psychological mechanism, beat architecture, and visual DNA so the underlying formula is fully visible.

What hooks does Spacegoods use in their ads?

Spacegoods's most-used hook types are Open Loop Statement, Process Teaser, Direct Question Hook. These are the openers that consistently appear across their highest-performing creative. The full breakdown shows which hooks scale longest and which burn out fastest, ranked by ad lifespan inside the decoded sample.

What ad formats does Spacegoods favor?

Spacegoods produces most of their creative in Talking Head Product, with Voiceover Broll and Talking Head Broll as secondary formats. The format distribution reveals which production styles they prioritize and which formats they avoid — useful for benchmarking your own creative mix against a brand operating in health & supplements.

What psychological triggers does Spacegoods use?

Spacegoods's ads most consistently activate Loss Aversion, Threat Reduction, Hope Projection. These are the core mechanisms their creative relies on to convert viewers. Each psychological mission corresponds to a specific viewer state shift — and the data shows which ones pair with which hook types in their winning ads.

How long do Spacegoods's ads typically run?

Spacegoods's ads run for an average of 104 days in market based on the decoded sample. Long-running ads are a strong signal of structural quality — the creative formula is durable enough to survive Meta's ranking algorithm past the typical thirty-day cutoff where most ads die.

Can I use Spacegoods's ad formulas for my own brand?

Yes. Every decoded ad in this report produces a reusable structural formula — the beat sequence, the psychological mechanism, the hook pattern. You can take any of Spacegoods's winning structures, load your own brand into Heista, and generate ready-to-shoot scripts and visual briefs built on the same architecture but with your product, voice, and offer.

How is this different from an ad spy tool?

Ad spy tools show you screenshots of which ads Spacegoods is running. This report shows you the formula behind those ads — the beat-by-beat structural blueprint that made each one work. Hook type, psychological mechanism, scaling curve, visual DNA. You can't paste a screenshot into a creative brief. You can paste a formula.

Where does Heista source Spacegoods's ads from?

Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries that competitive teams monitor. Each ad is then reverse-engineered into its structural formula. No scraping, no private data. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence.

Explore More

Ad Hooks That Actually Scale

Hook performance data across decoded video ads.

Why Ads Work

The psychological missions behind high-performing ads.

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