What psychological triggers does Free Soul use?

Free Soul's ads most consistently activate Loss Aversion, Competence Restoration, Social Validation. These are the core mechanisms their creative relies on to convert viewers. Each psychological mission corresponds to a specific viewer state shift — and the data shows which ones pair with which hook types in their winning ads.

How long do Free Soul's ads typically run?

Free Soul's ads run for an average of 98 days in market based on the decoded sample. Long-running ads are a strong signal of structural quality — the creative formula is durable enough to survive Meta's ranking algorithm past the typical thirty-day cutoff where most ads die.

Can I use Free Soul's ad formulas for my own brand?

Yes. Every decoded ad in this report produces a reusable structural formula — the beat sequence, the psychological mechanism, the hook pattern. You can take any of Free Soul's winning structures, load your own brand into Heista, and generate ready-to-shoot scripts and visual briefs built on the same architecture but with your product, voice, and offer.

How is this different from an ad spy tool?

Ad spy tools show you screenshots of which ads Free Soul is running. This report shows you the formula behind those ads — the beat-by-beat structural blueprint that made each one work. Hook type, psychological mechanism, scaling curve, visual DNA. You can't paste a screenshot into a creative brief. You can paste a formula.

Where does Heista source Free Soul's ads from?

Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries that competitive teams monitor. Each ad is then reverse-engineered into its structural formula. No scraping, no private data. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence.

How Free Soul Structures Their Video Ads in 2026

Brand Playbook

The dominant formula across 6 ads — what this brand does at every stage and how consistently they do it.

Direct Question HookOPENING

Goal ContextCONTEXT

Surface ProblemTENSION

Feature CascadeDELIVERY

TestimonialVALIDATION

Direct CTASHIFT

Soft CTACLOSE

Step-by-Step FormulaConsistency across 6 ads

Direct Question HookOPENINGLocked100%

6/6 ads

Goal ContextCONTEXTLocked100%

6/6 ads

Surface ProblemTENSIONLocked83%

5/6 ads

Feature CascadeDELIVERYLocked83%

5/6 ads

TestimonialVALIDATIONLocked83%

5/6 ads

Direct CTASHIFT67%

4/6 ads

Soft CTACLOSE50%

3/6 ads

Hook Playbook

Top hooks Free Soul uses

The 5 most-used opening hook types across Free Soul's decoded video ads.

Direct Question Hook33%

Provocation17%

Process Teaser17%

Contradiction Hook17%

Role-Specific Opening17%

Hooks Free Soul doesn't use

Hook types that appear in health & supplements ads but are absent from Free Soul's decoded sample.

Curiosity Spike12% of category

Open Loop Statement10% of category

Contrast Setup7% of category

Data Point Start5% of category

Tribe Call-Out5% of category

CTA Playbook

Top CTAs Free Soul uses

The 5 most-used closing mechanisms across Free Soul's decoded ads.

Direct Cta50%

Soft Cta50%

CTAs Free Soul doesn't use

Closing mechanisms common in health & supplements ads but absent from Free Soul's decoded sample.

Redirect10% of category

Lesson7% of category

Try This Today6% of category

Persuasion Principles

Most Used Principles

Specificity Bias

Social Proof

Authority Transfer

Curiosity Gap

Contrast Effect

Cognitive Dissonance

Surface Problem

Goal Gradient Effect

Surprise Effect

Loss Aversion

Diagnostic Question

Dissonance Spark

Common Combinations

Principles that appear together in the same beat

Curiosity GapSpecificity Bias

Contrast EffectSpecificity Bias

Social ProofSpecificity Bias

Authority TransferSpecificity Bias

Authority TransferSocial Proof

Where Free Soul Differs From Health & supplements

Free Soul doesn't use these patterns in their decoded ads, even though they appear consistently across other health & supplements brands. Each one represents a structural difference between Free Soul's creative formula and the broader category.

FormatVoiceover B-RollUsed by 15% of health & supplements brands

AngleOffer UrgencyUsed by 13% of health & supplements brands

HookCuriosity SpikeUsed by 12% of health & supplements brands

AngleSocial Proof ResultsUsed by 11% of health & supplements brands

PsychologyThreat ReductionUsed by 10% of health & supplements brands

HookOpen Loop StatementUsed by 10% of health & supplements brands

Gap Analysis

Comparing Free Soul's creative mix against the Health & Supplements category average.

Missing from Playbook

Patterns used across Health & Supplements that Free Soul hasn't tried.

Voiceover B-RollFormat

16% in category

Curiosity SpikeHook

12% in category

Open Loop StatementHook

11% in category

Threat ReductionPsychology

10% in category

Talking Head Solo

57s8 beats249d

Hook: ProvocationCTA: Direct CTACompetence RestorationProvocationCognitive DissonanceEmotional Arousal

Talking Head Product

55s7 beats167d

Hook: Direct Question HookCTA: Soft CTALoss AversionDiagnostic QuestionCuriosity GapNegativity Bias

Talking Head B-Roll

39s6 beats68d

Hook: Process TeaserCTA: Direct CTALoss AversionProcess TeaserCuriosity GapGoal Gradient Effect

Talking Head Product

30s7 beats40d

Hook: Direct Question HookCTA: Soft CTASocial ValidationDiagnostic QuestionCuriosity GapContrast Effect

Talking Head Product

31s7 beats40d

Hook: Role-Specific OpeningCTA: Soft CTACompetence RestorationIdentity SalienceAuthority TransferSpecificity Bias

Talking Head B-Roll

53s8 beats21d

Hook: Contradiction HookCTA: Direct CTALoss AversionContradiction EffectCognitive DissonanceSurprise Effect

Talking Head Solo

57s8 beats249d

Hook: ProvocationCTA: Direct CTACompetence RestorationProvocationCognitive DissonanceEmotional Arousal

Talking Head Product

55s7 beats167d

Hook: Direct Question HookCTA: Soft CTALoss AversionDiagnostic QuestionCuriosity GapNegativity Bias

Talking Head B-Roll

39s6 beats68d

Hook: Process TeaserCTA: Direct CTALoss AversionProcess TeaserCuriosity GapGoal Gradient Effect

Talking Head Product

30s7 beats40d

Hook: Direct Question HookCTA: Soft CTASocial ValidationDiagnostic QuestionCuriosity GapContrast Effect

Talking Head Product

31s7 beats40d

Hook: Role-Specific OpeningCTA: Soft CTACompetence RestorationIdentity SalienceAuthority TransferSpecificity Bias

Talking Head B-Roll

53s8 beats21d

Hook: Contradiction HookCTA: Direct CTALoss AversionContradiction EffectCognitive DissonanceSurprise Effect

Talking Head Solo

57s8 beats249d

Hook: ProvocationCTA: Direct CTACompetence RestorationProvocationCognitive DissonanceEmotional Arousal

Talking Head Product

55s7 beats167d

Hook: Direct Question HookCTA: Soft CTALoss AversionDiagnostic QuestionCuriosity GapNegativity Bias

Talking Head B-Roll

39s6 beats68d

Hook: Process TeaserCTA: Direct CTALoss AversionProcess TeaserCuriosity GapGoal Gradient Effect

Talking Head Product

30s7 beats40d

Hook: Direct Question HookCTA: Soft CTASocial ValidationDiagnostic QuestionCuriosity GapContrast Effect

Talking Head Product

31s7 beats40d

Hook: Role-Specific OpeningCTA: Soft CTACompetence RestorationIdentity SalienceAuthority TransferSpecificity Bias

Talking Head B-Roll

53s8 beats21d

Hook: Contradiction HookCTA: Direct CTALoss AversionContradiction EffectCognitive DissonanceSurprise Effect

Frequently Asked Questions

How does Free Soul structure their video ads?

Free Soul runs 6 live video ads built on a repeatable structural formula. Their ads typically open with Direct Question Hook, run for around 57 seconds, and follow a 7.2-beat structural rhythm. Every ad in this report has been decoded into its hook type, psychological mechanism, beat architecture, and visual DNA so the underlying formula is fully visible.

What hooks does Free Soul use in their ads?

Free Soul's most-used hook types are Direct Question Hook, Provocation, Process Teaser. These are the openers that consistently appear across their highest-performing creative. The full breakdown shows which hooks scale longest and which burn out fastest, ranked by ad lifespan inside the decoded sample.

What ad formats does Free Soul favor?

Free Soul produces most of their creative in Talking Head Product, with Talking Head Broll and Talking Head Solo as secondary formats. The format distribution reveals which production styles they prioritize and which formats they avoid — useful for benchmarking your own creative mix against a brand operating in health & supplements.

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Ad Hooks That Actually Scale

Hook performance data across decoded video ads.

Why Ads Work

The psychological missions behind high-performing ads.

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HEISTA

How Free Soul Structures Their Video Ads in 2026

Brand Playbook

Hook Playbook

CTA Playbook

Persuasion Principles

Where Free Soul Differs From Health & supplements

Gap Analysis

Frequently Asked Questions

Explore More