Decode winning ads. Make them yours.
Heista decoded video ads from 13 beauty & skincare brands. See which hooks, formats, and psychological strategies define beauty & skincare advertising.
13 brands in beauty & skincare.
Based Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Charlotte Tilbury's ads lean on Process Teaser hooks and Novelty Reward, with 0% of ads closing on any CTA. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
**HOW YOUR ADS WORK:** Coco & Eve's ads lean on Open Loop hooks and Competence Restoration, with 67% of ads closing on a Soft CTA. **SCALE OF OPPORTUNITY:** Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.
georgiemane's ads lean on Process Teaser hooks and Social Validation, with 100% of ads closing on a Save/Share Prompt. Heista identified 37 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Glow Recipe's ads lean on Provocation hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Hey Bud Skincare's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 67% of ads closing on a Direct CTA. Heista identified 32 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Hismile's ads lean on Process Teaser hooks and Novelty Reward, with 100% of ads closing on a Direct CTA. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
MANSCAPED's ads lean on Pattern Observation hooks and Social Validation, with 100% of ads closing on an Offer Tease CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.
See how your brand compares to 13 decoded beauty & skincare competitors.
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