Ad Hooks That Actually Scale
Which hooks do top-performing ads actually use? Heista decoded 1844+ high-performing video ads and identified 29 distinct hook types. Ranked by frequency across all decoded ads. Filter by your category to see what works in your vertical.
Hook Performance Rankings
Showing cross-category data. Use the category selector above to see vertical-specific hook performance.
Top 5 Hooks
Based on 1844 decoded ads
How We Measure Hook Performance
Hook Frequency measures how often each hook type appears across all decoded high-performing ads. A higher frequency means top advertisers reach for this hook type more often, a signal that it reliably captures attention in the first 3 seconds.
Structural Decomposition is how we identify hook types. Every ad is decoded into beats, and the opening beat is classified by its psychological mechanism (curiosity gap, identity trigger, contradiction, etc.). This is not keyword tagging. It is behavioral analysis of how the hook actually works.
Filter by category to see which hooks dominate in your vertical. The distribution shifts significantly between health, SaaS, fashion, and other categories.
A hook is only the opening beat. Once you know which one wins in your category, see which 7-beat structures pair with each hook and which CTAs close ads using these hooks.
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