Decode winning ads. Make them yours.
Which hooks produce ads that last? Heista decoded 582+ high-performing video ads and identified 26 distinct hook types. Ranked by Hook Scaling Rate, the percentage of ads using each hook type that remain active past 30 days. Filter by your category to see what works in your vertical.
Showing cross-category data. Select a category above to see vertical-specific hook performance, or browse per-category pages below.
Hook Rate measures initial attention: 3-second views divided by impressions. A good hook rate is 25%+. But a high hook rate doesn't mean the ad performs well overall.
Hook Scaling Rate is Heista's proprietary metric. It measures what percentage of ads using a specific hook type remain actively running after 30 days. A hook with a 90%+ scaling rate means that hook type consistently produces ads with longevity, a proxy for sustained ROAS.
Both metrics matter. Hook rate tells you if people stop scrolling. Hook Scaling Rate tells you if the hook produces ads that keep performing.
Every hook in this report was extracted from a real ad.
Pick any winning video and decode its exact hook formula. See the psychology, beat structure, linguistic pattern, and visual direction.
Decode any ad free — 3 scans includedEvery Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
Get StartedFree to start. No credit card required.