Decode winning ads. Make them yours.
Heista decoded video ads from 48 health & supplements brands. See which hooks, formats, and psychological strategies define health & supplements advertising.
48 brands in health & supplements.
AG1 by Athletic Greens' ads lean on Pattern Observation hooks and Loss Aversion, with 33% of ads closing on a Soft CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Arrae's ads lean on Curiosity Spike hooks and Competence Restoration, with 100% closing on a "Try this today" CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ATP Science's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Blume's ads lean on Contrast Setup hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Bulk Nutrients' ads lean on Curiosity Spike hooks and Competence Restoration, with 79% of ads closing on a Soft CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Dr. Hydrate's ads lean on Diagnostic Question hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
EHPlabs' ads lean on Provocation hooks and Novelty Reward, with 100% of ads closing on a Soft CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Elavate's ads lean on Contradiction hooks and Competence Restoration, with 33% of ads closing on an Identity close. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
See how your brand compares to 48 decoded health & supplements competitors.
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