What psychological triggers does Based Supplies use?

Based Supplies's ads most consistently activate Competence Restoration, Social Validation, Identity Confirmation. These are the core mechanisms their creative relies on to convert viewers. Each psychological mission corresponds to a specific viewer state shift — and the data shows which ones pair with which hook types in their winning ads.

How long do Based Supplies's ads typically run?

Based Supplies's ads run for an average of 148 days in market based on the decoded sample. Long-running ads are a strong signal of structural quality — the creative formula is durable enough to survive Meta's ranking algorithm past the typical thirty-day cutoff where most ads die.

Can I use Based Supplies's ad formulas for my own brand?

Yes. Every decoded ad in this report produces a reusable structural formula — the beat sequence, the psychological mechanism, the hook pattern. You can take any of Based Supplies's winning structures, load your own brand into Heista, and generate ready-to-shoot scripts and visual briefs built on the same architecture but with your product, voice, and offer.

How is this different from an ad spy tool?

Ad spy tools show you screenshots of which ads Based Supplies is running. This report shows you the formula behind those ads — the beat-by-beat structural blueprint that made each one work. Hook type, psychological mechanism, scaling curve, visual DNA. You can't paste a screenshot into a creative brief. You can paste a formula.

Where does Heista source Based Supplies's ads from?

Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries that competitive teams monitor. Each ad is then reverse-engineered into its structural formula. No scraping, no private data. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence.

How Based Supplies Structures Their Video Ads

Brand Playbook

The dominant formula across 11 ads — what this brand does at every stage and how consistently they do it.

11%

18%

12%

11%

Process TeaserOPENING

Object IntroCONTEXT

Feature CascadeTENSION

Feature BreakdownDELIVERY

Feature BreakdownVALIDATION

Cost/Benefit ShiftSHIFT

Soft CTACLOSE

Step-by-Step FormulaConsistency across 11 ads

Process TeaserOPENINGLocked100%

11/11 ads

Object IntroCONTEXTLocked91%

10/11 ads

Feature CascadeTENSION45%

5/11 ads

Feature BreakdownDELIVERY73%

8/11 ads

Feature BreakdownVALIDATION45%

5/11 ads

Cost/Benefit ShiftSHIFT64%

7/11 ads

Soft CTACLOSELocked91%

10/11 ads

Hook Playbook

Top hooks Based Supplies uses

The 5 most-used opening hook types across Based Supplies's decoded video ads.

Process Teaser27%

Past-Self Open18%

Direct Question Hook18%

Story Start9%

Identity Hook9%

Hooks Based Supplies doesn't use

Hook types that appear in beauty & skincare ads but are absent from Based Supplies's decoded sample.

CTA Playbook

Top CTAs Based Supplies uses

The 5 most-used closing mechanisms across Based Supplies's decoded ads.

Soft Cta45%

Direct Cta36%

Moral9%

Punchline9%

CTAs Based Supplies doesn't use

Closing mechanisms common in beauty & skincare ads but absent from Based Supplies's decoded sample.

Hopeful Close10% of category

Lesson7% of category

Redirect

Persuasion Principles

Most Used Principles

Specificity Bias

Social Proof

Authority Transfer

Commitment Escalation

Curiosity Gap

Safety Assurance

Principle Breakdown

Cost/Benefit Shift

Emotional Resonance

Reciprocity

Foot-in-the-Door

Urgency

Common Combinations

Principles that appear together in the same beat

Authority TransferSpecificity Bias

Social ProofSpecificity Bias

Curiosity GapSpecificity Bias

Commitment EscalationSpecificity Bias

Authority TransferCuriosity Gap

Where Based Supplies Differs From Beauty & skincare

Based Supplies doesn't use these patterns in their decoded ads, even though they appear consistently across other beauty & skincare brands. Each one represents a structural difference between Based Supplies's creative formula and the broader category.

AngleHow To TutorialUsed by 19% of beauty & skincare brands

PsychologyNovelty RewardUsed by 11% of beauty & skincare brands

Gap Analysis

Comparing Based Supplies's creative mix against the Beauty & Skincare category average.

Missing from Playbook

Patterns used across Beauty & Skincare that Based Supplies hasn't tried.

Pattern ObservationHook

10% in category

Novelty RewardPsychology

10% in category

ProvocationHook

8% in category

Founder To Camera

68s7 beats177d

Hook: Past-Self OpenCTA: MoralIdentity ConfirmationSocial ProofVulnerability EffectIdentity Pain

Talking Head B-Roll

57s7 beats176d

Hook: Story StartCTA: Direct CTACompetence RestorationStorytelling EffectSocial ProofPositive Expectancy

Talking Head Product

64s7 beats175d

Hook: Process TeaserCTA: Direct CTASocial ValidationProcess TeaserCuriosity GapAuthority Bias

Product Demo

24s7 beats172d

Hook: Direct Question HookCTA: Soft CTAHope ProjectionCuriosity GapDirect Question HookSpecificity Bias

Founder To Camera

73s7 beats142d

Hook: Contradiction HookCTA: Soft CTAIdentity ConfirmationContradiction HookCognitive DissonanceSocial Proof

Before/After

77s7 beats141d

Hook: Process TeaserCTA: PunchlineCompetence RestorationCuriosity GapCommitment EscalationProcess Teaser

Talking Head Solo

105s8 beats134d

Hook: Past-Self OpenCTA: Soft CTAEmpathy ConnectionContrast SetupEmotional ResonanceSpecificity Bias

Talking Head B-Roll

69s7 beats131d

Hook: Curiosity SpikeCTA: Direct CTACompetence RestorationCuriosity GapSpecificity BiasCommitment Escalation

Founder To Camera

45s7 beats131d

Hook: Identity HookCTA: Soft CTACompetence RestorationIdentity HookSocial ProofSpecificity Bias

Talking Head Solo

44s7 beats104d

Hook: Direct Question HookCTA: Soft CTACompetence RestorationDiagnostic QuestionCuriosity GapDomain Framing

Talking Head Product

64s7 beats

Hook: Process TeaserCTA: Direct CTASocial ValidationProcess TeaserCuriosity GapAuthority Bias

Founder To Camera

68s7 beats177d

Hook: Past-Self OpenCTA: MoralIdentity ConfirmationSocial ProofVulnerability EffectIdentity Pain

Talking Head B-Roll

57s7 beats176d

Hook: Story StartCTA: Direct CTACompetence RestorationStorytelling EffectSocial ProofPositive Expectancy

Talking Head Product

64s7 beats175d

Hook: Process TeaserCTA: Direct CTASocial ValidationProcess TeaserCuriosity GapAuthority Bias

Product Demo

24s7 beats172d

Hook: Direct Question HookCTA: Soft CTAHope ProjectionCuriosity GapDirect Question HookSpecificity Bias

Founder To Camera

73s7 beats142d

Hook: Contradiction HookCTA: Soft CTAIdentity ConfirmationContradiction HookCognitive DissonanceSocial Proof

Before/After

77s7 beats141d

Hook: Process TeaserCTA: PunchlineCompetence RestorationCuriosity GapCommitment EscalationProcess Teaser

Talking Head Solo

105s8 beats134d

Hook: Past-Self OpenCTA: Soft CTAEmpathy ConnectionContrast SetupEmotional ResonanceSpecificity Bias

Talking Head B-Roll

69s7 beats131d

Hook: Curiosity SpikeCTA: Direct CTACompetence RestorationCuriosity GapSpecificity BiasCommitment Escalation

Founder To Camera

45s7 beats131d

Hook: Identity HookCTA: Soft CTACompetence RestorationIdentity HookSocial ProofSpecificity Bias

Talking Head Solo

44s7 beats104d

Hook: Direct Question HookCTA: Soft CTACompetence RestorationDiagnostic QuestionCuriosity GapDomain Framing

Talking Head Product

64s7 beats

Hook: Process TeaserCTA: Direct CTASocial ValidationProcess TeaserCuriosity GapAuthority Bias

Founder To Camera

68s7 beats177d

Hook: Past-Self OpenCTA: MoralIdentity ConfirmationSocial ProofVulnerability EffectIdentity Pain

Talking Head B-Roll

57s7 beats176d

Hook: Story StartCTA: Direct CTACompetence RestorationStorytelling EffectSocial ProofPositive Expectancy

Talking Head Product

64s7 beats175d

Hook: Process TeaserCTA: Direct CTASocial ValidationProcess TeaserCuriosity GapAuthority Bias

Product Demo

24s7 beats172d

Hook: Direct Question HookCTA: Soft CTAHope ProjectionCuriosity GapDirect Question HookSpecificity Bias

Founder To Camera

73s7 beats142d

Hook: Contradiction HookCTA: Soft CTAIdentity ConfirmationContradiction HookCognitive DissonanceSocial Proof

Before/After

77s7 beats141d

Hook: Process TeaserCTA: PunchlineCompetence RestorationCuriosity GapCommitment EscalationProcess Teaser

Talking Head Solo

105s8 beats134d

Hook: Past-Self OpenCTA: Soft CTAEmpathy ConnectionContrast SetupEmotional ResonanceSpecificity Bias

Talking Head B-Roll

69s7 beats131d

Hook: Curiosity SpikeCTA: Direct CTACompetence RestorationCuriosity GapSpecificity BiasCommitment Escalation

Founder To Camera

45s7 beats131d

Hook: Identity HookCTA: Soft CTACompetence RestorationIdentity HookSocial ProofSpecificity Bias

Talking Head Solo

44s7 beats104d

Hook: Direct Question HookCTA: Soft CTACompetence RestorationDiagnostic QuestionCuriosity GapDomain Framing

Talking Head Product

64s7 beats

Hook: Process TeaserCTA: Direct CTASocial ValidationProcess TeaserCuriosity GapAuthority Bias

Frequently Asked Questions

How does Based Supplies structure their video ads?

Based Supplies runs 11 live video ads built on a repeatable structural formula. Their ads typically open with Process Teaser, run for around 68 seconds, and follow a 7.1-beat structural rhythm. Every ad in this report has been decoded into its hook type, psychological mechanism, beat architecture, and visual DNA so the underlying formula is fully visible.

What hooks does Based Supplies use in their ads?

Based Supplies's most-used hook types are Process Teaser, Past-Self Open, Direct Question Hook. These are the openers that consistently appear across their highest-performing creative. The full breakdown shows which hooks scale longest and which burn out fastest, ranked by ad lifespan inside the decoded sample.

What ad formats does Based Supplies favor?

Based Supplies produces most of their creative in Founder To Camera, with Talking Head Solo and Talking Head Broll as secondary formats. The format distribution reveals which production styles they prioritize and which formats they avoid — useful for benchmarking your own creative mix against a brand operating in beauty & skincare.

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Ad Hooks That Actually Scale

Hook performance data across decoded video ads.

Why Ads Work

The psychological missions behind high-performing ads.

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HEISTA

HEISTA

How Based Supplies Structures Their Video Ads in 2026

Brand Playbook

Hook Playbook

CTA Playbook

Persuasion Principles

Where Based Supplies Differs From Beauty & skincare

Gap Analysis

Frequently Asked Questions

Explore More