How Based Supplies Structures Their Video Ads in 2026
Decoded into structural formulas — every hook, every beat, every closing mechanism. Based Supplies runs 11 live video ads built around Process Teaser and Past-Self Open openers.
Based Supplies runs 11 live video ads built on a repeatable creative formula. Their ads open with a Process Teaser hook and consistently activate Competence Restoration as the central psychological driver. Founder To Camera is the dominant creative format — the visual template Based Supplies returns to most often when scaling new creative. Every ad in this report has been decoded into its structural formula — hook type, psychological mechanism, beat architecture, and visual DNA — revealing exactly how Based Supplies engineers creative that performs in beauty & skincare.
Brand Playbook
The dominant formula across 11 ads — what this brand does at every stage and how consistently they do it.
Hook Playbook
Top hooks Based Supplies uses
The 5 most-used opening hook types across Based Supplies's decoded video ads.
Hooks Based Supplies doesn't use
Hook types that appear in beauty & skincare ads but are absent from Based Supplies's decoded sample.
CTA Playbook
Top CTAs Based Supplies uses
The 5 most-used closing mechanisms across Based Supplies's decoded ads.
CTAs Based Supplies doesn't use
Closing mechanisms common in beauty & skincare ads but absent from Based Supplies's decoded sample.
Visual DNA
Aggregated visual characteristics from 11 ads.
Visual Playbook
How Based Supplies shoots their ads, aggregated across every decoded shot in the sample.
24% of Based Supplies's decoded ads use medium close-up framing, and 86% shoot with a static locked camera.
Soft window light lighting shows up in 34% of shots, and the dominant color mood is neutral palette (24% of shots).
Framing
- Medium Close-Up24%
- Medium Shot10%
- Close-Up Product9%
- Overhead Hands8%
Camera Movement
- Static Locked86%
- Static Handheld5%
- Subtle Handheld4%
- Push In1%
Lighting
- Soft Window Light34%
- Cool Daylight30%
- Studio Softbox11%
- Kitchen Bright9%
Color Mood
- Neutral Palette24%
- Clean White Minimal19%
- Natural Green15%
- Warm Golden14%
Persuasion Principles
Principles that appear together in the same beat
Where Based Supplies Differs From Beauty & skincare
Based Supplies doesn't use these patterns in their decoded ads, even though they appear consistently across other beauty & skincare brands. Each one represents a structural difference between Based Supplies's creative formula and the broader category.
Gap Analysis
Comparing Based Supplies's creative mix against the Beauty & Skincare category average.
Patterns used across Beauty & Skincare that Based Supplies hasn't tried.
Founder To Camera
Talking Head B-Roll
Talking Head Product
Product Demo
Founder To Camera
Before/After
Talking Head Solo
Talking Head B-Roll
Founder To Camera
Talking Head Solo
Talking Head Product
Founder To Camera
Talking Head B-Roll
Talking Head Product
Product Demo
Founder To Camera
Before/After
Talking Head Solo
Talking Head B-Roll
Founder To Camera
Talking Head Solo
Talking Head Product
Founder To Camera
Talking Head B-Roll
Talking Head Product
Product Demo
Founder To Camera
Before/After
Talking Head Solo
Talking Head B-Roll
Founder To Camera
Talking Head Solo
Talking Head Product
Frequently Asked Questions
How does Based Supplies structure their video ads?
Based Supplies runs 11 live video ads built on a repeatable structural formula. Their ads typically open with Process Teaser, run for around 68 seconds, and follow a 7.1-beat structural rhythm. Every ad in this report has been decoded into its hook type, psychological mechanism, beat architecture, and visual DNA so the underlying formula is fully visible.
What hooks does Based Supplies use in their ads?
Based Supplies's most-used hook types are Process Teaser, Past-Self Open, Direct Question Hook. These are the openers that consistently appear across their highest-performing creative. The full breakdown shows which hooks scale longest and which burn out fastest, ranked by ad lifespan inside the decoded sample.
What ad formats does Based Supplies favor?
Based Supplies produces most of their creative in Founder To Camera, with Talking Head Solo and Talking Head Broll as secondary formats. The format distribution reveals which production styles they prioritize and which formats they avoid — useful for benchmarking your own creative mix against a brand operating in beauty & skincare.
What psychological triggers does Based Supplies use?
Based Supplies's ads most consistently activate Competence Restoration, Social Validation, Identity Confirmation. These are the core mechanisms their creative relies on to convert viewers. Each psychological mission corresponds to a specific viewer state shift — and the data shows which ones pair with which hook types in their winning ads.
How long do Based Supplies's ads typically run?
Based Supplies's ads run for an average of 148 days in market based on the decoded sample. Long-running ads are a strong signal of structural quality — the creative formula is durable enough to survive Meta's ranking algorithm past the typical thirty-day cutoff where most ads die.
Can I use Based Supplies's ad formulas for my own brand?
Yes. Every decoded ad in this report produces a reusable structural formula — the beat sequence, the psychological mechanism, the hook pattern. You can take any of Based Supplies's winning structures, load your own brand into Heista, and generate ready-to-shoot scripts and visual briefs built on the same architecture but with your product, voice, and offer.
How is this different from an ad spy tool?
Ad spy tools show you screenshots of which ads Based Supplies is running. This report shows you the formula behind those ads — the beat-by-beat structural blueprint that made each one work. Hook type, psychological mechanism, scaling curve, visual DNA. You can't paste a screenshot into a creative brief. You can paste a formula.
Where does Heista source Based Supplies's ads from?
Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries that competitive teams monitor. Each ad is then reverse-engineered into its structural formula. No scraping, no private data. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence.
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