Decode winning ads. Make them yours.
Heista decoded video ads from 20 saas & software brands. See which hooks, formats, and psychological strategies define saas & software advertising.
20 brands in saas & software.
Airtable's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Austin Makes Ads relies on Direct question hooks, Behavioural Disruption, and Direct CTAs, with 100% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Canva's ads lean on Direct Question hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ClickUp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 42 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
EmailOctopus's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a "Try this today" CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Foreplay.co's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Lesson CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Grammarly's ads lean on Contradiction hooks and Social Validation, with 50% of ads closing on a Redirect CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Intuit Mailchimp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Retention hook. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
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