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Brand Intelligence > Other

How Other Brands Advertise

Heista decoded video ads from 197 other brands. See which hooks, formats, and psychological strategies define other advertising.

Key Takeaways

  • 197 other brands with decoded creative intelligence reports.
  • Process teaser is the most common dominant hook type, used by 33 brands in other.
  • Each brand report includes dominant hook, format, psychology, and a finding summary extracted from real video ads.

Other Brands

197 brands in other.

AG1 by Athletic Greens

OTHER
Pattern observationTalking Head B-Roll

AG1 by Athletic Greens' ads lean on Pattern Observation hooks and Loss Aversion, with 33% of ads closing on a Soft CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Airbnb

OTHER
Open loop statementLifestyle

Airbnb's ads lean on Open Loop hooks and Hope Projection, with 0% of ads closing on a CTA. Heista identified 1 untapped opportunity across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Aires Tech

OTHER
Contradiction hookTalking Head Solo

Aires Tech's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Airtable

OTHER
Process teaserTalking Head Screen

Airtable's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Alex Hormozi

OTHER
ProvocationFounder To Camera

Alex Hormozi's ads lean on Provocation hooks and Loss Aversion, with 33% of ads closing on a Redirect CTA. Heista identified 18 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Amy Porterfield

OTHER
Diagnostic questionTalking Head Solo

Amy Porterfield's ads lean on Diagnostic Question hooks and Loss Aversion, with 100% of ads closing on a Direct CTA. Heista identified 14 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Ancestral Supplements

OTHER
Contradiction hookTalking Head B-Roll

Ancestral Supplements' ads lean on Contradiction Hook and Loss Aversion, with 50% closing on a Redirect CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Arcads AI

OTHER
ProvocationTalking Head Screen

Arcads AI's ads lean on Provocation hooks and Competence Restoration, with 45% of ads closing on a Message Me CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Arrae

OTHER
Curiosity spikeTalking Head B-Roll

Arrae's ads lean on Curiosity Spike hooks and Competence Restoration, with 100% closing on a "Try this today" CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Athletic Brewing Company

OTHER
Past-self openVoiceover B-Roll

Athletic Brewing Company's ads lean on Past-self open hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ATP Science

OTHER
Identity hookTalking Head B-Roll

ATP Science's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Austin Makes Ads

OTHER
Direct question hookFounder To Camera

Austin Makes Ads relies on Direct question hooks, Behavioural Disruption, and Direct CTAs, with 100% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Based Supplies

OTHER
Process teaserFounder To Camera

Based Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Be Frank

OTHER
Past-self openVoiceover B-Roll

Be Frank's ads lean on Past-self open hooks and Threat Reduction, with 50% of ads closing on a Try this today CTA. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Big Blanket Co

OTHER
ProvocationTalking Head Product

Big Blanket Co's ads lean on Provocation hooks and Closure Delivery, with 100% of ads closing on an Open Loop CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments competitors are reaching.

Biotiful Gut Health

OTHER
Process teaserGrwm Routine

Biotiful Gut Health's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a "Try this today" CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bloom Nutrition

OTHER
Curiosity spikeProduct Demo

Bloom Nutrition's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 100% of ads closing on a Soft CTA. Heista identified 71 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Blume

OTHER
Contrast setupTalking Head Solo

Blume's ads lean on Contrast Setup hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bones Coffee Company

OTHER
Curiosity spikeSkit Narrative

Bones Coffee Company's ads lean on Curiosity Spike hooks and Empathy Connection, with 33% of ads closing on an Open Loop CTA. Heista identified 33 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bulk Nutrients

OTHER
Curiosity spikeTalking Head Product

Bulk Nutrients' ads lean on Curiosity Spike hooks and Competence Restoration, with 79% of ads closing on a Soft CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

CalmifyDrink

OTHER
Contrast setupTalking Head Product

CalmifyDrink's ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 72 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Canva

OTHER
Direct question hookTalking Head B-Roll

Canva's ads lean on Direct Question hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Caraway

OTHER
Contrast setupTalking Head B-Roll

**Caraway's ads lean on Contrast Setup hooks and Threat Reduction, with 80% of ads closing on a Redirect CTA.** **Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing.** **You're missing entire buyer segments competitors are reaching.**

Catalina Crunch

OTHER
Identity hookProduct Hero

Catalina Crunch's ads lean on Identity hooks and Loss Aversion, with 50% of ads closing on a Punchline CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cecilia | TikTok Growth Coach

OTHER

Chamberlain Coffee

OTHER
Curiosity spikeProduct Demo

Chamberlain Coffee's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Chargeflow

OTHER
ProvocationTalking Head Screen

**Chargeflow's ads lean on Provocation hooks and Loss Aversion, with 50% of ads closing on a Direct CTA.** **Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing.** Your category is reaching buyers you're not.

Charlotte Tilbury

OTHER
Process teaserVoiceover B-Roll

Charlotte Tilbury's ads lean on Process Teaser hooks and Novelty Reward, with 0% of ads closing on any CTA. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Chewy

OTHER
Open loop statementProduct Demo

Chewy's ads lean on Open Loop hooks and Loss Aversion, with 100% of ads closing on a Soft CTA. Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.

Chipotle Mexican Grill

OTHER
Discovery momentTalking Head Product

Chipotle's ads lean on Discovery Moment hooks and Emotional Spike, with 100% of ads closing on a Lesson CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Chris Chung

OTHER

Clevr Blends

OTHER
Symptom stackVoiceover B-Roll

Clevr Blends' ads lean on Symptom Stack hooks and Loss Aversion, with 63% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ClickUp

OTHER
Process teaserTalking Head Screen

ClickUp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 42 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Coco & Eve

OTHER
Open loop statementProduct Demo

**HOW YOUR ADS WORK:** Coco & Eve's ads lean on Open Loop hooks and Competence Restoration, with 67% of ads closing on a Soft CTA. **SCALE OF OPPORTUNITY:** Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.

Comfrt

OTHER
Open loop statementTalking Head Product

Comfrt's ads lean on Open Loop hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cozy Earth

OTHER
Story startGrwm Routine

Cozy Earth's ads lean on Story Start hooks and Threat Reduction, with 40% of ads closing on an Offer Tease CTA. Heista identified 29 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cuts

OTHER
Contrast setupTalking Head Solo

Cuts' ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cuttable

OTHER
Curiosity spikeMotion Graphics

Cuttable's ads lean on Curiosity Spike hooks and Closure Delivery, with 54% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Dog is Human

OTHER
Diagnostic questionVoiceover B-Roll

**Dog is Human's ads lean on Diagnostic Question hooks and Loss Aversion, with 100% of ads closing on a Direct CTA.** **Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**

Dollar Shave Club

OTHER
ProvocationTalking Head B-Roll

Dollar Shave Club's ads lean on Provocation hooks and Novelty Reward, with 50% of ads closing on a Lesson CTA. Heista identified 9 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Dr. Hydrate

OTHER
Diagnostic questionTalking Head Product

Dr. Hydrate's ads lean on Diagnostic Question hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Dr. Squatch

OTHER
Contradiction hookTalking Head B-Roll

Dr. Squatch's ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Drink BRĒZ

OTHER
Process teaserVoiceover B-Roll

Drink BRĒZ's ads lean on Process Teaser hooks and Loss Aversion, with 22% of ads closing on a Redirect CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Drink Mellows

OTHER
Curiosity spikeMashup Compilation

Drink Mellows' ads lean on Curiosity Spike hooks and Competence Restoration, with 50% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

DrinkLMNT

OTHER
Contrast setupVoiceover B-Roll

DrinkLMNT's ads lean on Contrast Setup hooks and Competence Restoration, with 29% of ads closing on a Redirect CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

EatClub

OTHER
Identity hookTalking Head B-Roll

EatClub's ads lean on Identity hooks and Competence Restoration, with 100% of ads closing on a "Try this today" CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Eco By Sonya

OTHER
Tribe call-outGrwm Routine

Eco By Sonya's ads lean on Tribe Call-out hooks and Threat Reduction, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

EHPlabs

OTHER
ProvocationVoiceover B-Roll

EHPlabs' ads lean on Provocation hooks and Novelty Reward, with 100% of ads closing on a Soft CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Elavate

OTHER
Contradiction hookTalking Head Solo

Elavate's ads lean on Contradiction hooks and Competence Restoration, with 33% of ads closing on an Identity close. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ELYTE Hydration Powder

OTHER
Direct question hookTalking Head Product

ELYTE Hydration Powder's ads lean on Direct Question hooks and Competence Restoration, with 60% of ads closing on a Soft CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

EmailOctopus

OTHER
Process teaserVoiceover B-Roll

EmailOctopus's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a "Try this today" CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Emrald Labs

OTHER
Contrast setupProduct Demo

Emrald Labs' ads lean on Contrast Setup hooks and Novelty Reward, with 67% of ads closing on an Archetype Close. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Equi London

OTHER

Eva Home

OTHER
Story startTalking Head Product

Eva Home's ads lean on Story Start hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Everlab

OTHER
Process teaserProduct Demo

Everlab's ads lean on Process Teaser hooks and Curiosity Gap, with 100% of ads closing on a Direct CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Everyday Dose

OTHER
ProvocationTalking Head Product

Everyday Dose's ads lean on Provocation hooks and Loss Aversion, with 50% of ads closing on a Redirect CTA. Heista identified 34 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Evva

OTHER
Past-self openTalking Head Solo

Evva's ads lean on Past-self open hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

EZBOMBS.COM

OTHER
Curiosity spikeTalking Head B-Roll

EZBOMBS.COM's ads lean on Curiosity Spike hooks and Loss Aversion, with 100% of ads closing on a Soft CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Facebook

OTHER
Story startVoiceover B-Roll

Facebook's ads lean on Story Start hooks and Belonging Signal, with 67% of ads closing on a Soft CTA. Heista identified 11 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Feel

OTHER
ProvocationTalking Head B-Roll

Feel's ads lean on Provocation hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

foreplay.co

OTHER
Process teaserTalking Head Screen

Foreplay.co's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Lesson CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Free Soul

OTHER
Direct question hookTalking Head Product

Free Soul's ads lean on Direct Question hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Gainful

OTHER
ProvocationTalking Head Product

Gainful's ads lean on Provocation hooks and Competence Restoration, with 50% of ads closing on a Redirect CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

georgiemane

OTHER
Process teaserTalking Head Solo

georgiemane's ads lean on Process Teaser hooks and Social Validation, with 100% of ads closing on a Save/Share Prompt. Heista identified 37 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Glow Recipe

OTHER
ProvocationTalking Head Product

Glow Recipe's ads lean on Provocation hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Golf Gods

OTHER
Curiosity spikeProduct Demo

Golf Gods' ads lean on Curiosity Spike hooks and Competence Restoration, with 100% of ads closing on a Punchline CTA. Heista identified 18 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments competitors are reaching.

Goli

OTHER
Direct question hookTalking Head B-Roll

Goli's ads lean on Direct Question hooks and Loss Aversion, with 67% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. You're missing the strategies that expand reach and conversion.

Grammarly

OTHER
Contradiction hookTalking Head B-Roll

Grammarly's ads lean on Contradiction hooks and Social Validation, with 50% of ads closing on a Redirect CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Graza

OTHER
Direct question hookProduct Demo

Graza's ads lean on Direct Question hooks and Loss Aversion, with 100% of ads closing on a "Try this today" CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Grüns

OTHER
Contrast setupTalking Head Product

Grüns' ads lean on Contrast Setup hooks and Competence Restoration, with 38% of ads closing on a Humor Close. Heista identified 54 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Halara

OTHER
Identity hookTalking Head Product

Halara's ads lean on Identity hooks and Competence Restoration, with 100% of ads lacking a CTA. Heista identified 34 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Halfday

OTHER
High stakes openVoiceover B-Roll

Halfday's ads lean on High Stakes Open hooks and Competence Restoration, with 100% of ads closing on a Direct CTA. Heista identified 19 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Happy Way

OTHER
Diagnostic questionTalking Head B-Roll

Happy Way's ads lean on Diagnostic question hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

HexClad

OTHER
Challenge introVoiceover B-Roll

HexClad's ads lean on Challenge Intro hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 10 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hey Bud Skincare

OTHER
Curiosity spikeBefore After

Hey Bud Skincare's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 67% of ads closing on a Direct CTA. Heista identified 32 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hismile

OTHER
ProvocationBefore After

Hismile's ads lean on Provocation hooks and Loss Aversion, with 50% of ads closing on a Redirect CTA. Heista identified 60 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hommey

OTHER
Contradiction hookTalking Head Product

Hommey's ads lean on Contradiction hooks and Curiosity Gap, with 100% of ads closing on a Sequel Tease CTA. Heista identified 31 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Huel

OTHER
Contrast setupVoiceover B-Roll

Huel's ads lean on Contrast Setup hooks and Competence Restoration, with 67% of ads closing on a Lesson CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

HUM Nutrition

OTHER
Contrast setupTalking Head B-Roll

HUM Nutrition's ads lean on Contrast Setup hooks and Competence Restoration, with 75% of ads closing on a Soft CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Humantra

OTHER
Curiosity spikeTalking Head B-Roll

Humantra's ads lean on Curiosity Spike hooks and Social Validation, with 80% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hyro

OTHER
Curiosity spikeTalking Head B-Roll

Hyro's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% closing on a Direct CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

IM8 Health

OTHER
Curiosity spikeTalking Head B-Roll

IM8 Health's ads lean on Curiosity Spike hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.

Instinct

OTHER
Process teaserVoiceover B-Roll

Instinct's ads lean on Process Teaser hooks and Intrinsic Motivation, with 100% of ads closing on a Soft CTA. Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Intuit Mailchimp

OTHER
Process teaserTalking Head B-Roll

Intuit Mailchimp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Retention hook. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Jaim UGC

OTHER
Contrast setupTalking Head B-Roll

Jaim UGC's ads lean on Contrast Setup hooks and Social Validation, with 100% of ads closing on an Empowerment close. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

JSHealth Vitamins

OTHER
ProvocationTalking Head B-Roll

JSHealth Vitamins' ads lean on Provocation hooks and Social Validation, with 100% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

July

OTHER
Curiosity spikeTalking Head B-Roll

July's ads lean on Curiosity Spike hooks and Status Assertion, with 100% of ads closing on a Soft CTA. Heista identified 1 untapped opportunity across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Just Food For Dogs

OTHER
Contradiction hookTalking Head B-Roll

Just Food For Dogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

JustFoodForDogs

OTHER
Contradiction hookTalking Head B-Roll

JustFoodForDogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Ketone-IQ

OTHER
Contradiction hookTalking Head Solo

Ketone-IQ's ads lean on Contradiction hooks and Novelty Reward, with 50% of ads closing on a Soft CTA. Heista identified 64 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Koala

OTHER
Open loop statementVoiceover B-Roll

Koala's ads lean on Open Loop hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 24 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Kristen de Guzman

OTHER
Discovery momentTalking Head B-Roll

Kristen de Guzman's ads lean on Discovery Moment hooks and Social Validation, with 100% of ads closing on a Lesson CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. You're missing the strategies that drive your category.

LAB Golf

OTHER
Curiosity spikeTalking Head B-Roll

LAB Golf's ads lean on Curiosity Spike hooks and Competence Restoration, with 29% of ads closing on a Redirect CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Lemme

OTHER
High stakes openVoiceover B-Roll

Lemme's ads lean on High Stakes Open hooks and Novelty Reward, with 100% of ads closing on a Try This Today CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Linear Agency

OTHER
Contradiction hookTalking Head B-Roll

Linear Agency's ads lean on Contradiction hooks and Competence Restoration, with 100% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Liquid Death

OTHER
Curiosity spikeSlideshow Statics

Liquid Death's ads lean on Curiosity Spike hooks and Emotional Spike, with 50% of ads closing on a Hopeful close. Heista identified 14 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Little Spoon

OTHER
Symptom stackProduct Demo

Little Spoon's ads lean on Symptom Stack hooks and Curiosity Gap psychology, with 100% of ads closing on an Open Loop CTA. Heista identified 83 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Loop

OTHER
Curiosity spikeTalking Head B-Roll

Loop's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% of ads closing on a Direct CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Luke Alexander

OTHER

Luma AI

OTHER
ProvocationTalking Head Screen

Luma AI's ads lean on Provocation hooks and Competence Restoration, with 43% of ads closing on a Comment prompt. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Lume Deodorant

OTHER
ProvocationVoiceover B-Roll

Lume Deodorant's ads lean on Provocation hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 13 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

LVL UP Everyday Hydration

OTHER
Tribe call-outVoiceover B-Roll

LVL UP Everyday Hydration's ads lean on Tribe Call-Out hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Lyka Pet Food

OTHER
Curiosity spikeTalking Head B-Roll

Lyka Pet Food's ads lean on Curiosity Spike hooks and Competence Restoration, with 60% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Maelys

OTHER
Process teaserVoiceover B-Roll

**Maelys' ads lean on Process Teaser hooks and Loss Aversion, with 50% of ads closing on an Offer Tease CTA.** **Heista identified 33 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**

MAËLYS Cosmetics

OTHER
Process teaserVoiceover B-Roll

MAËLYS Cosmetics' ads lean on Process Teaser hooks and Loss Aversion, with 50% of ads closing on an Offer Tease CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Magic Mind

OTHER

Magic Spoon Cereal

OTHER
Curiosity spikeTalking Head Product

Magic Spoon Cereal's ads lean on Curiosity Spike hooks and Novelty Reward, with 33% of ads closing on a Soft CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Makeugc

OTHER
Tribe call-outTalking Head B-Roll

Makeugc's ads lean on Tribe Call-Out hooks and Loss Aversion, with 100% of ads closing on a Direct CTA. Heista identified 54 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

MANSCAPED

OTHER
Pattern observationTalking Head B-Roll

MANSCAPED's ads lean on Pattern Observation hooks and Social Validation, with 100% of ads closing on an Offer Tease CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.

Manychat

OTHER
Direct question hookTalking Head Screen

Manychat's ads lean on Direct Question hooks and Competence Restoration, with 57% closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Marcin Teodoru

OTHER

Marie Forleo

OTHER
Curiosity spikeTalking Head Solo

Marie Forleo's ads lean on Curiosity Spike hooks and Loss Aversion, with 67% of ads closing on a Direct CTA. Heista identified 12 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

MaryRuth's

OTHER
Contradiction hookTalking Head B-Roll

MaryRuth's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on Soft CTAs. Heista identified 57 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Matthew Ganzak

OTHER

Micro Ingredients

OTHER
Past-self openTalking Head Product

Micro Ingredients' ads lean on Past-self open hooks and Loss Aversion, with 88% of ads closing on a Direct CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Mid-Day Squares

OTHER
Contrast setupTalking Head B-Roll

Mid-Day Squares' ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Redirect CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Mighty Munch

OTHER
Process teaserVoiceover B-Roll

Mighty Munch's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Mini + Me

OTHER
Identity hookProduct Demo

Mini + Me's ads lean on Identity hooks and Closure Delivery, with 100% of ads closing on a Lesson CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

monday.com

OTHER
Process teaserTalking Head Screen

monday.com's ads lean on Process Teaser hooks and Competence Restoration, with 63% of ads closing on a Direct CTA. Heista identified 43 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Mr. Paid Social

OTHER
Contradiction hookTalking Head Screen

Mr. Paid Social's ads lean on Contradiction hooks and Novelty Reward, with 40% of ads closing on a Comment prompt. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

MUD WTR

OTHER
Process teaserTalking Head B-Roll

MUD WTR's ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Comment Prompt or Direct CTA. Heista identified 53 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Naked Harvest Supplements

OTHER
Process teaserVoiceover B-Roll

Naked Harvest Supplements' ads lean on Process Teaser hooks and Hope Projection, with 100% of ads closing on a Soft CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Naked Nutrition

OTHER
Contrast setupVoiceover B-Roll

Naked Nutrition's ads lean on Contrast Setup hooks and Competence Restoration, with 33% of ads closing on a Comment Prompt CTA. Heista identified 74 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Native

OTHER
Open loop statementProduct Hero

Native's ads lean on Open Loop hooks and Closure Delivery, with 50% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Needed

OTHER
Contradiction hookTalking Head Product

Needed's ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Redirect CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Nello

OTHER
Past-self openVoiceover B-Roll

Nello's ads lean on Past-self open hooks and Hope Projection, with 57% of ads closing on a Soft CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Notion

OTHER
Process teaserProduct Demo

Notion's ads lean on Process Teaser hooks and Loss Aversion, with 100% of ads closing on a Direct CTA. Heista identified 49 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Nourished

OTHER
Past-self openTalking Head B-Roll

Nourished's ads lean on Past-self Open hooks and Loss Aversion, with 100% of ads closing on a Direct CTA. Heista identified 65 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Novali Health

OTHER
Identity hookTalking Head Product

Novali Health's ads lean on Identity hooks and Loss Aversion, with 100% of ads closing on a Direct CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Nutrafol

OTHER

OhSnap

OTHER
Parallel list openTalking Head B-Roll

**HOW YOUR ADS WORK:** OhSnap's ads lean on Parallel List Open hooks and Competence Restoration, with 89% of ads closing on a Redirect CTA. **SCALE OF OPPORTUNITY:** Heista identified 18 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.

Olipop

OTHER
Pattern observationSkit Narrative

Olipop's ads lean on Pattern Observation hooks and Curiosity Gap, with 25% of ads closing on a Hopeful CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

One Peak Creative

OTHER
Direct question hookTalking Head Solo

One Peak Creative's ads lean on Direct question hooks and Curiosity Gap, with 50% of ads closing on a Direct CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Open Farm

OTHER
Story startTalking Head Product

Open Farm's ads lean on Story Start hooks and Competence Restoration, with 50% of ads closing on a Lesson CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Optamize

OTHER
Data point startTalking Head Screen

Optamize's ads lean on Data Point Start hooks and Competence Restoration, with 100% of ads closing on a Lesson CTA. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

OpusClip

OTHER
Contrast setupTalking Head B-Roll

OpusClip's ads lean on Contrast Setup hooks and Competence Restoration, with 83% of ads closing on a Direct CTA. Heista identified 47 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

OSEA

OTHER
Open loop statementTalking Head Product

OSEA's ads lean on Open Loop hooks and Loss Aversion, with 43% of ads closing on a Soft CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ŌURA

OTHER
Process teaserTalking Head B-Roll

ŌURA's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a Redirect CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

P.Volve

OTHER
Process teaserTalking Head Product

P.Volve's ads lean on Process Teaser hooks and Competence Restoration, with 75% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Pet Honesty

OTHER
Contrast setupProduct Demo

Pet Honesty's ads lean on Contrast Setup hooks and Threat Reduction, with 50% of ads closing on a Try This Today CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Pleage

OTHER
Past-self openTalking Head Solo

Pleage's ads lean on Past-self Open hooks and Hope Projection, with 57% of ads closing on a Direct CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Poppi

OTHER
Challenge introLifestyle

Poppi's ads lean on Challenge Intro hooks and Closure Delivery, with 25% of ads closing on a Punchline CTA. Heista identified 37 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Primal Queen

OTHER
Data point startBefore After

Primal Queen's ads lean on Data Point Start hooks and Loss Aversion, with 38% of ads closing on a Soft CTA. Heista identified 63 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

PuraU

OTHER
Identity hookTalking Head B-Roll

PuraU's ads lean on Identity hooks and Hope Projection, with 33% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Push Gummies

OTHER
Process teaserTalking Head Product

Push Gummies' ads lean on Process Teaser hooks and Curiosity Gap psychology, with 50% of ads closing on a Hopeful close. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Pvolve

OTHER
Process teaserTalking Head Product

Pvolve's ads lean on Process Teaser hooks and Competence Restoration, with 75% of ads closing on a Lesson CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Qure Skincare

OTHER
Process teaserTalking Head B-Roll

Qure Skincare's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a Direct CTA. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Rejuvia

OTHER
Diagnostic questionTalking Head Product

Rejuvia's ads lean on Diagnostic Question hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

reMarkable

OTHER
High stakes openLifestyle

reMarkable's ads lean on High Stakes Open hooks and Meaning Making, with 100% of ads closing on a Soft CTA. Heista identified 22 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Remedy Drinks

OTHER
Curiosity spikeSkit Narrative

Remedy Drinks' ads lean on Curiosity Spike hooks and Novelty Reward, with 100% of ads closing on a Humor close. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Revid.ai

OTHER
Curiosity spikeMotion Graphics

Revid.ai's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

rms beauty

OTHER
Process teaserTalking Head Product

rms beauty's ads lean on Process Teaser hooks and Competence Restoration, with 25% of ads closing on an Open Loop CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Roberto P. Nickson

OTHER

RYZE Superfoods

OTHER
ProvocationSkit Narrative

**RYZE Superfoods' ads lean on Provocation hooks and Loss Aversion, with 33% of ads closing on a Direct CTA.** **Heista identified 68 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**

Salt Lab

OTHER
Hidden truth revealVoiceover B-Roll

**Salt Lab's ads lean on Hidden Truth Reveal hooks and Competence Restoration, with 100% of ads closing on a Soft CTA.** **Heista identified 2 untapped opportunities across hooks, formats, psychology, and closing.** **You're missing the strategies that reach different buyer segments.**

Shark Ninja Panamá

OTHER
Disruptive statementProduct Demo

Shark Ninja Panamá's ads lean on Disruptive Statement hooks and Closure Delivery, with 40% of ads closing on an Open Loop CTA. Heista identified 46 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Skratch Labs

OTHER
Data point startVoiceover B-Roll

**Skratch Labs' ads lean on Data Point Start hooks and Threat Reduction, with 100% of ads closing on a Try This Today CTA.** **Heista identified 81 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**

Snap Supplements

OTHER
Story startTalking Head Product

Snap Supplements' ads lean on Story Start hooks and Loss Aversion, with 43% of ads closing on a Soft CTA. Heista identified 60 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sodii Hydration

OTHER
Past-self openTalking Head Product

Sodii Hydration's ads lean on Past-self open hooks and Competence Restoration, with 88% of ads closing on a Soft CTA. Heista identified 73 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Solocreatorhub

OTHER
Process teaserTalking Head Solo

Solocreatorhub's ads lean on Process Teaser hooks and Social Validation, with 100% of ads closing on a Message Me CTA. Heista identified 54 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Spacegoods

OTHER
Process teaserTalking Head B-Roll

Spacegoods' ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Starface

OTHER
Identity hookProduct Demo

Starface's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

StreetTalk

OTHER
Tribe call-outTalking Head B-Roll

StreetTalk's ads lean on Tribe Call-Out hooks and Social Validation, with 67% of ads closing on a Next Step CTA. Heista identified 49 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sult

OTHER
Contrast setupLifestyle

Sult's ads lean on Contrast Setup hooks and Competence Restoration, with 50% of ads closing on an Open Loop CTA. Heista identified 63 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sundays

OTHER
Process teaserVoiceover B-Roll

Sundays' ads lean on Process Teaser hooks and Social Validation, with 50% of ads closing on a Soft CTA. Heista identified 34 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Sundays for Dogs

OTHER
Process teaserVoiceover B-Roll

Sundays for Dogs' ads lean on Process Teaser hooks and Social Validation, with 50% of ads closing on a Soft CTA. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Switch Nutrition

OTHER
Past-self openTalking Head Solo

Switch Nutrition's ads lean on Past-self open hooks and Competence Restoration, with 75% of ads closing on a Soft CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

The Collagen Co.

OTHER
Identity hookTalking Head B-Roll

The Collagen Co.'s ads lean on Identity hooks and Hope Projection, with 50% of ads closing on a Soft CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

The Oodie

OTHER
Process teaserTalking Head Product

The Oodie's ads lean on Process Teaser hooks and Closure Delivery, with 38% of ads closing on a Direct CTA. Heista identified 5 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

The Patch Remedy

OTHER

The Ridge

OTHER
Contradiction hookVoiceover B-Roll

The Ridge's ads lean on Contradiction hooks and Loss Aversion, with 100% of ads closing on a Redirect CTA. Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Transparent Labs

OTHER
Identity hookTalking Head B-Roll

Transparent Labs' ads lean on Identity hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 61 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Triquetra Health

OTHER
Identity hookTalking Head Product

Triquetra Health's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Direct CTA. Heista identified 52 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

True Classic

OTHER
Contrast setupTalking Head Product

True Classic's ads lean on Contrast Setup hooks and Loss Aversion, with 40% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

True Protein

OTHER
Story startTalking Head Product

True Protein's ads lean on Story Start hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 48 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Tubby Todd

OTHER
Challenge introTalking Head Product

Tubby Todd's ads lean on Challenge Intro hooks and Threat Reduction, with 50% of ads closing on an Open Loop CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Tubby Todd Bath Co.

OTHER
Challenge introTalking Head Product

Tubby Todd Bath Co.'s ads lean on Challenge Intro hooks and Threat Reduction, with 50% of ads closing on an Open Loop CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Ultra Violette

OTHER
Curiosity spikeTalking Head B-Roll

Ultra Violette's ads lean on Curiosity Spike hooks and Social Validation, with 50% of ads closing on a Hopeful close. Heista identified 38 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Vacation Inc

OTHER
Data point startTalking Head Product

Vacation Inc's ads lean on Data Point Start hooks and Novelty Reward, with 50% of ads closing on a Soft CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Vessi

OTHER
Data point startTalking Head B-Roll

Vessi's ads lean on Data point start hooks and Threat Reduction, with 67% of ads closing on a Redirect CTA. Heista identified 0 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Vitable

OTHER
Process teaserTalking Head B-Roll

Vitable's ads lean on Process Teaser hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 65 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Vital Proteins

OTHER
Role-specific openingVoiceover B-Roll

Vital Proteins' ads lean on Role-specific opening hooks and Social Validation, with 40% of ads closing on a Soft CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Voomie Supplements

OTHER
Identity hookTalking Head B-Roll

Voomie Supplements' ads lean on Identity hooks and Competence Restoration, with 66% of ads closing on a Hopeful close. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Walmart Canada

OTHER
Identity hookTalking Head B-Roll

Walmart Canada's ads lean on Identity hooks and Social Validation, with 100% of ads closing on an Open loop CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Water GP

OTHER
Process teaserSkit Narrative

Water GP's ads lean on Process Teaser hooks and Threat Reduction, with 100% of ads closing on a Lesson CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Waterboy

OTHER
Identity hookTalking Head Product

Waterboy's ads lean on Identity hooks and Social Validation, with 20% of ads closing on a Direct CTA. Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Waterdrop

OTHER
Direct question hookTalking Head B-Roll

Waterdrop's ads lean on Direct question hooks and Social Validation, with 90% of ads closing on a Direct CTA. Heista identified 48 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wild Nutrition

OTHER
Pattern observationLifestyle

Wild Nutrition's ads lean on Pattern Observation hooks and Closure Delivery, with 50% of ads closing on a Goodbye Close. Heista identified 73 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

WildBird

OTHER
Identity hookTalking Head Product

WildBird's ads lean on Identity hooks and Competence Restoration, with 100% of ads closing on a Hopeful close. Heista identified 19 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire segments your competitors are capturing.

Wildgrain

OTHER
Curiosity spikeVoiceover B-Roll

Wildgrain's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 20% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

WINPRO Pet

OTHER
Contrast setupVoiceover B-Roll

WINPRO Pet's ads lean on Contrast Setup hooks and Loss Aversion, with 100% of ads closing on a Try This Today CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wisdom Panel

OTHER
Story startTalking Head B-Roll

Wisdom Panel's ads lean on Story Start hooks and Curiosity Gap psychology, with 38% of ads closing on a Redirect CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Wispr Flow

OTHER
Role-specific openingTalking Head Product

Wispr Flow's ads lean on Role-specific opening hooks and Competence Restoration, with 60% of ads closing on a Direct CTA. Heista identified 46 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Youfoodz

OTHER
Open loop statementVoiceover B-Roll

Youfoodz's ads lean on Open Loop hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 52 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Zapier

OTHER
Process teaserTalking Head Screen

Zapier's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Redirect CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Zesty Paws

OTHER
Contradiction hookProduct Demo

Zesty Paws' ads lean on Contradiction hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 30 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ZŌK Relief

OTHER
Identity hookTalking Head Product

ZŌK Relief's ads lean on Identity hooks and Hope Projection, with 56% of ads closing on a Soft CTA. Heista identified 53 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.


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