Video Ad Formulas for Other Ads
Heista decoded 1 other video ads and mapped their beat structure. Delivery dominates at 20.5% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
Other Ad Formula: Time Allocation
How other ads distribute time across the 7-beat framework, compared to the cross-category average.
Other
Cross-Category Avg
Beat Efficiency Ratio
Compares other time-per-beat against the cross-category average. Above 1.0 means other ads spend more time on that beat. Below 1.0 means less.
Other Ad Stats
48s
Avg Duration
7
Avg Beats per Ad
Beat Subtypes in Other Ads
The most common beat subtypes in 1 decoded other ads, showing which psychological mechanisms this vertical relies on.
Opening
Forces involuntary mental participation. The brain auto-generates answers to direct questions, ending passive scrolling.
See other ad formulas in action
Every beat in this data was extracted from a real ad.
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