Creative Intelligence
Heista decoded 1 other video ads and mapped their beat structure. Delivery dominates at 20.5% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
How other ads distribute time across the 7-beat structure, compared to the cross-category average.
Other
Cross-Category Avg
Compares other time-per-beat against the cross-category average. Above 1.0 means other ads spend more time on that beat. Below 1.0 means less.
48s
Avg Duration
7
Avg Beats per Ad
The most common beat subtypes in 1 decoded other ads, showing which psychological mechanisms this vertical relies on.
Forces involuntary mental participation. The brain auto-generates answers to direct questions, ending passive scrolling.
Every beat in this data was extracted from a real ad.
You don't need another platform.
You need every ad to start from a formula that already works.
Pick your Heists. Build the stack that gets you there.
Build Your Stack7-day free trial.