Ad Hooks > Other

Best Ad Hooks for Other Ads

Heista decoded 3 other video ads and identified which hook types appear most in top performers. Direct Question Hook leads at 33.3% frequency. Here's the full breakdown with psychology data and CTA pairings.

Hook Types in Other Ads

Ranked by frequency in 3 decoded other ads.

Key Takeaways

  • Heista decoded 3 other video ads and found Direct Question Hook is the most common hook, used in 33.3% of top performers.
  • Other ads use 3 distinct hook types, each activating a different psychological mechanism.
  • The dominant psychology in other ads is Threat Reduction (33.3% of ads), followed by Loss Aversion and Closure Delivery.

Psychology in Other Ads

Threat Reduction33.3%
Loss Aversion33.3%
Closure Delivery33.3%
Explore all 16 psychological missions

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All Ad Hooks

Cross-category hook performance data.

Ad Formulas

Full ad structures for other ads.

Ad CTAs

How other ads close.

Why Ads Work

The psychology behind every hook type.

Glossary: Hook Types

Deep dive into each hook type.

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