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Glossary > Laws of Persuasion Physics

Laws of Persuasion Physics

Unbreakable rules of persuasion. Violating any one breaks the mechanism. These aren't suggestions — they're physics. 30 techniques, each with the behavioral mechanism that makes it work.

Key Takeaways

  • 30 laws of persuasion physics techniques identified from structural analysis of 1689+ decoded video ads.
  • Each technique includes the psychological mechanism behind it, not just a definition.
  • Part of Heista's Creative Intelligence Glossary spanning 381+ terms across 16 categories.

All Laws of Persuasion Physics

No Premature Resolution

Do not solve, answer, or relieve before tension is built.

Specificity Before Explanation

Show the concrete thing before explaining the theory.

Stakes Must Escalate

Pressure increases, never plateaus or decreases.

Mechanism Must Remain Visible

The psychological move must be felt throughout.

No Identity Attack

Never blame the viewer directly for their situation.

Proof Before Claims

Evidence then assertion, not the reverse.

Tension Before Relief

Pain then solution, always in that order.

Problem Before Solution

Friction then fix.

Recognition Before Education

They see themselves before you teach.

Emotion Before Logic

Feel then think.

Concrete Before Abstract

Tangible then conceptual.

Earned Resolution Only

Payoff must feel deserved from prior tension.

Single Thread Per Beat

No parallel confusions — one idea at a time.

Compression Required

Density over length — every word earns its place.

Question Before Answer

Curiosity before resolution.

Constraint Before Freedom

Limitation before opportunity.

Familiar Before New

Known then unknown.

Momentum Must Build

Never plateau or drop energy.

One Ask Per Moment

Single CTA focus.

Value Before Ask

Give before you request.

Specificity Breeds Credibility

Details create trust.

Contrast Creates Clarity

Difference illuminates meaning.

Transformation Over Information

Show change, not data.

Outcome Over Process

Result matters more than steps.

Singular Focus

One dominant idea per piece.

Reader Is Hero

They're the protagonist, not you.

Obstacle Before Solution

Show the wall before the door.

Desire Before Mechanism

Want before how.

Status Before Logic

Identity before reason.

Belief Before Behavior

Mindset shift then action.


Explore Other Categories

Scroll-Stopping Openers

29 terms — Techniques that capture attention in the first seconds and prevent scrolling. Th

Authority & Framing

10 terms — Techniques that establish credibility and frame the message before the pitch. Wi

Pressure & Urgency

18 terms — Techniques that create psychological pressure, urgency, and emotional stakes. Te

Value & Proof Techniques

36 terms — Techniques that transfer value through teaching, demonstration, or reframing. Wh

Trust & Evidence

24 terms — Techniques that build trust through proof, authority, and social evidence. The r

Perspective Shifts

20 terms — Techniques that transform the viewer's perspective, beliefs, or emotional state.

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