Creative Intelligence Glossary
381+ ad creative techniques, each explained through its psychological mechanism. Not what the technique is. Why it works. Built from the structural decomposition of 2023+ high-performing video ads across 15 product categories.
Browse by Category
Scroll-Stopping Openers
Techniques that capture attention in the first seconds and prevent scrolling. The difference between being watched and being ignored.
29 terms
Authority & Framing
Techniques that establish credibility and frame the message before the pitch. Without framing, even strong messages fall flat.
10 terms
Pressure & Urgency
Techniques that create psychological pressure, urgency, and emotional stakes. Tension is the engine that makes viewers care.
18 terms
Value & Proof Techniques
Techniques that transfer value through teaching, demonstration, or reframing. Where the solution meets the pain.
36 terms
Trust & Evidence
Techniques that build trust through proof, authority, and social evidence. The reason viewers believe what you say.
24 terms
Perspective Shifts
Techniques that transform the viewer's perspective, beliefs, or emotional state. The moment everything changes.
20 terms
Closers & Calls to Action
Techniques that drive action, retention, or emotional resolution. How the best video ads end.
32 terms
Persuasion Sequences
The psychological states that content moves an audience through, in sequence. The invisible architecture beneath every converting ad.
30 terms
Laws of Persuasion Physics
Unbreakable rules of persuasion. Violating any one breaks the mechanism. These aren't suggestions — they're physics.
30 terms
Creative Killers
The patterns that kill ads. If your creative matches any of these, the psychological mechanism is broken. Learn to spot them.
30 terms
Psychological Drivers
The 16 dominant psychological drivers behind viewer engagement. Every high-performing ad activates at least one.
16 terms
Platform Signals
How platform algorithms decide to distribute your content. Understanding these signals is the difference between viral and invisible.
14 terms
Facebook Delivery Modes
Facebook-specific delivery modes that classify how ads communicate their message on the platform.
24 terms
Visual Formats
Visual production styles and presentation formats for video ads. From talking head to motion graphics.
25 terms
Persuasion Angles
The primary persuasion strategies used in ad creative. The strategic backbone that determines how your message lands.
21 terms
Content Verticals
Industry and product category classifications. How creative patterns differ across markets.
22 terms
Frequently Asked Questions
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