How do I use hook data in client creative briefs?

Start with the client's vertical. Filter hook performance by category to see which hook types scale in their space. Include the top 3 to 5 hooks by Scaling Rate in the creative brief, along with their dominant psychology pairings. This gives your creative team a data-backed hook strategy instead of subjective direction.

Do hook strategies vary across client verticals?

Dramatically. Beauty brands over-index on Identity Hooks and Transformation Hooks. SaaS clients respond to Authority Hooks and Data-Driven Hooks. Supplement brands lean on Curiosity Spikes. The cross-category data shows the averages, but the real value is in vertical-specific filtering.

How many hooks should we test per client campaign?

Test 3 to 5 psychologically distinct hook types per campaign. Not 5 variations of the same hook with different words. Five hooks that activate different psychological mechanisms. Use the hook x psychology cross-data to ensure each hook triggers a different mission.

Can we decode competitor ads for each client?

Yes. Heista's Ad Decoder breaks any video ad into its exact hook type, beat structure, and psychological mission. Run competitor ads through the decoder before each creative sprint to understand what hooks the competition is already using in the client's vertical.

Category-Specific Hook Data for Every Client

Every client vertical has a different hook landscape. Heista decoded 172+ video ads across 15 verticals and ranked 24 hook types by Hook Scaling Rate. Use this data to build hook strategies that are specific to each client's category, not generic creative advice.

Cross-Vertical Hook Performance

Aggregate hook data across all verticals. Filter by category on the main hooks page for client-specific data.

Filter Hooks by Client Vertical

Jump to vertical-specific hook data for any client category.

Beauty & Skincare Health & Supplements Fitness Food & Beverage Fashion & Apparel SaaS & Software Tech & Gadgets Home & Living Pet Finance & Fintech Info Products EdTech Kids & Parenting Jewelry Other

Decode competitor ads for any client

Build every creative brief on structural intelligence.

Paste any competitor ad URL and get the complete hook analysis. Hook type, psychological mission, CTA pairing, and linguistic pattern. Everything your creative team needs to build the brief.

Decode competitor ads for your clients — free

Frequently Asked Questions

Explore More

All Ad Hooks

Cross-category hook performance rankings.

Ad Formulas for Agencies

Structural ad templates for client briefs.

Brand Intelligence for Agencies

Competitive brand data for client pitches.

Trends for Agencies

Weekly creative intelligence for client strategy.

Ad Decoder

Decode competitor ads for any client vertical.

For D2C Brands

Hook data for D2C brand clients.

Expand what your creative team can do.
Move from brief to better creative work, faster.

Get Started Free

7-day free trial.

Category-Specific Hook Data for Every Client

Cross-Vertical Hook Performance

Aggregate hook data across all verticals. Filter by category on the main hooks page for client-specific data.

Filter Hooks by Client Vertical

Jump to vertical-specific hook data for any client category.

Beauty & Skincare Health & Supplements Fitness Food & Beverage Fashion & Apparel SaaS & Software Tech & Gadgets Home & Living Pet Finance & Fintech Info Products EdTech Kids & Parenting Jewelry Other

Decode competitor ads for any client

Build every creative brief on structural intelligence.

Paste any competitor ad URL and get the complete hook analysis. Hook type, psychological mission, CTA pairing, and linguistic pattern. Everything your creative team needs to build the brief.

Decode competitor ads for your clients — free

Frequently Asked Questions

Explore More

All Ad Hooks

Cross-category hook performance rankings.

Ad Formulas for Agencies

Structural ad templates for client briefs.

Brand Intelligence for Agencies

Competitive brand data for client pitches.

Trends for Agencies

Weekly creative intelligence for client strategy.

Ad Decoder

Decode competitor ads for any client vertical.

For D2C Brands

Hook data for D2C brand clients.

Expand what your creative team can do.
Move from brief to better creative work, faster.

Get Started Free

7-day free trial.

Category-Specific Hook Data for Every Client

Cross-Vertical Hook Performance

Provocation

Story Start

Identity Hook

Symptom Stack

Contrast Setup

Past-self Open

Process Teaser

Tribe Call-out

Challenge Intro

Curiosity Spike

Data Point Start

Discovery Moment

Misdirection Open

Conflict Statement

Contradiction Hook

Parallel List Open

Hidden Truth Reveal

Open Loop Statement

Pattern Observation

Rhetorical Question

Direct Question Hook

Role-specific Opening

Unexpected Fact Start

Disruptive Statement

Filter Hooks by Client Vertical

Decode competitor ads for any client

Frequently Asked Questions

Explore More

Category-Specific Hook Data for Every Client

Cross-Vertical Hook Performance

Provocation

Story Start

Identity Hook

Symptom Stack

Contrast Setup

Past-self Open

Process Teaser

Tribe Call-out

Challenge Intro

Curiosity Spike

Data Point Start

Discovery Moment

Misdirection Open

Conflict Statement

Contradiction Hook

Parallel List Open

Hidden Truth Reveal

Open Loop Statement

Pattern Observation

Rhetorical Question

Direct Question Hook

Role-specific Opening

Unexpected Fact Start

Disruptive Statement

Filter Hooks by Client Vertical

Decode competitor ads for any client

Frequently Asked Questions

Explore More