Which Ad Hooks Work for YOUR Product Category?
You already know the hook matters. But which hook works for your category? Heista decoded 172+ high-performing D2C video ads and ranked 24 hook types by the one metric that matters: whether the ads using them keep running past 30 days.
Hook Performance for D2C Brands
Ranked by Hook Scaling Rate across 172+ decoded ads. Filter by your specific vertical on the main hooks page for category-specific data.
Why Hook Data Matters for Your Brand
You are spending money on ads every day. Some of those ads die in 72 hours. Others run for months. The difference is not the product, the offer, or the thumbnail. It is the hook.
The hook determines whether your buyer stops scrolling. But not all hooks work the same way for every product. A Curiosity Spike that crushes for supplements will fall flat for fashion. An Identity Hook that converts for beauty will not move the needle for SaaS.
This data shows you which hooks produce ads that keep running. Not which hooks get the most clicks in the first 3 seconds. Which hooks produce ads your competitors keep paying for because they keep converting.
See your competitors' exact hook formulas
Every hook in this data was extracted from a real ad.
Decode a competitor's ad to see their exact hook formula. See the psychology, beat structure, and linguistic pattern. Then rebuild it for your brand.
Decode a competitor's ad — 3 free scansFrequently Asked Questions
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