Ad Hooks > Beauty & Skincare

Best Ad Hooks for Beauty & Skincare Ads

Heista decoded 181 beauty & skincare video ads and identified which hook types appear most in top performers. Open Loop Statement leads at 14.4% frequency. Here's the full breakdown with psychology data and CTA pairings.

Hook Types in Beauty & Skincare Ads

Ranked by frequency in 181 decoded beauty & skincare ads.

Key Takeaways

  • Heista decoded 181 beauty & skincare video ads and found Open Loop Statement is the most common hook, used in 14.4% of top performers.
  • Beauty & Skincare ads use 26 distinct hook types, each activating a different psychological mechanism.
  • The dominant psychology in beauty & skincare ads is Loss Aversion (21% of ads), followed by Competence Restoration and Closure Delivery.

Psychology in Beauty & Skincare Ads

Loss Aversion21%
Competence Restoration19.9%
Closure Delivery14.4%
Explore all 16 psychological missions

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All Ad Hooks

Cross-category hook performance data.

Ad Formulas

Full ad structures for beauty & skincare ads.

Ad CTAs

How beauty & skincare ads close.

Why Ads Work

The psychology behind every hook type.

Glossary: Hook Types

Deep dive into each hook type.

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