Ad Hooks > Info Products & Courses

Best Ad Hooks for Info Products & Courses Ads

Heista decoded 85 info products & courses video ads and identified which hook types appear most in top performers. Contradiction Hook leads at 18.8% frequency. Here's the full breakdown with psychology data and CTA pairings.

Hook Types in Info Products & Courses Ads

Ranked by frequency in 85 decoded info products & courses ads.

Key Takeaways

  • Heista decoded 85 info products & courses video ads and found Contradiction Hook is the most common hook, used in 18.8% of top performers.
  • Info Products & Courses ads use 23 distinct hook types, each activating a different psychological mechanism.
  • The dominant psychology in info products & courses ads is Competence Restoration (44.7% of ads), followed by Loss Aversion and Social Validation.

Psychology in Info Products & Courses Ads

Competence Restoration44.7%
Loss Aversion18.8%
Social Validation7.1%
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Full ad structures for info products & courses ads.

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How info products & courses ads close.

Why Ads Work

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Glossary: Hook Types

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