Creative Intelligence
Walk into every client meeting with decoded competitor intelligence. Heista has structural brand profiles for 177 brands across 17 verticals. See which hooks competitors rely on, which psychology drives their creative, and where the strategic gaps are.
Browse decoded brand intelligence organized by vertical. Each report gives you the competitive context for client pitches and creative strategy.
AG1 by Athletic Greens' ads lean on Pattern Observation hooks and Loss Aversion, with 33% of ads closing on a Soft CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Ancestral Supplements' ads lean on Contradiction Hook and Loss Aversion, with 50% closing on a Redirect CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Arrae's ads lean on Curiosity Spike hooks and Competence Restoration, with 100% closing on a "Try this today" CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ATP Science's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Biotiful Gut Health's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a "Try this today" CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Bloom Nutrition's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 100% of ads closing on a Soft CTA. Heista identified 71 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Client Pitches — Show prospects exactly how their competitors structure creative. Identify the hooks, psychology, and format patterns the competitor relies on. Then show where the gaps are.
Creative Briefs — Use brand reports to inform structural decisions in briefs. Instead of subjective direction, give your creative team data-backed context about what works in the client's competitive landscape.
Competitive Reviews — Run quarterly competitive intelligence reviews using Heista's brand data. Track how competitor creative strategies evolve and identify emerging opportunities before they become obvious.
Walk into your next client meeting with structural intelligence.
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Airtable's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Austin Makes Ads relies on Direct question hooks, Behavioural Disruption, and Direct CTAs, with 100% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Canva's ads lean on Direct Question hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
ClickUp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 42 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
EmailOctopus's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a "Try this today" CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Foreplay.co's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Lesson CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Athletic Brewing Company's ads lean on Past-self open hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Bones Coffee Company's ads lean on Curiosity Spike hooks and Empathy Connection, with 33% of ads closing on an Open Loop CTA. Heista identified 33 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Catalina Crunch's ads lean on Identity hooks and Loss Aversion, with 50% of ads closing on a Punchline CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Chamberlain Coffee's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Chipotle's ads lean on Discovery Moment hooks and Emotional Spike, with 100% of ads closing on a Lesson CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Drink Mellows' ads lean on Curiosity Spike hooks and Competence Restoration, with 50% of ads closing on a Try This Today CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Based Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Charlotte Tilbury's ads lean on Process Teaser hooks and Novelty Reward, with 0% of ads closing on any CTA. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
**HOW YOUR ADS WORK:** Coco & Eve's ads lean on Open Loop hooks and Competence Restoration, with 67% of ads closing on a Soft CTA. **SCALE OF OPPORTUNITY:** Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.
Eco By Sonya's ads lean on Tribe Call-out hooks and Threat Reduction, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
georgiemane's ads lean on Process Teaser hooks and Social Validation, with 100% of ads closing on a Save/Share Prompt. Heista identified 37 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Glow Recipe's ads lean on Provocation hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Be Frank's ads lean on Past-self open hooks and Threat Reduction, with 50% of ads closing on a Try this today CTA. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Chewy's ads lean on Open Loop hooks and Loss Aversion, with 100% of ads closing on a Soft CTA. Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.
**Dog is Human's ads lean on Diagnostic Question hooks and Loss Aversion, with 100% of ads closing on a Direct CTA.** **Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**
Instinct's ads lean on Process Teaser hooks and Intrinsic Motivation, with 100% of ads closing on a Soft CTA. Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Just Food For Dogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
JustFoodForDogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Aires Tech's ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on a Direct CTA. Heista identified 21 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Arcads AI's ads lean on Provocation hooks and Competence Restoration, with 45% of ads closing on a Message Me CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
Loop's ads lean on Curiosity Spike hooks and Loss Aversion, with 43% of ads closing on a Direct CTA. Heista identified 7 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
**HOW YOUR ADS WORK:** OhSnap's ads lean on Parallel List Open hooks and Competence Restoration, with 89% of ads closing on a Redirect CTA. **SCALE OF OPPORTUNITY:** Heista identified 18 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.
ŌURA's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a Redirect CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.
reMarkable's ads lean on High Stakes Open hooks and Meaning Making, with 100% of ads closing on a Soft CTA. Heista identified 22 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.