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Brand Intelligence > For Agencies

Competitive Brand Intelligence for Every Client Pitch

Walk into every client meeting with decoded competitor intelligence. Heista has structural brand profiles for 191 brands across 17 verticals. See which hooks competitors rely on, which psychology drives their creative, and where the strategic gaps are.

Key Takeaways

  • 191 brand intelligence reports across 17 client verticals. Each report is built from decoded video ads, not screenshots.
  • Every report reveals dominant hook type, creative format, psychological strategy, and competitive gaps. Use this in client decks, creative briefs, and pitch presentations.
  • Brand reports update automatically as new ads are decoded. Your competitive intelligence stays current without manual research.
  • Decode any competitor ad in 30 seconds. Generate a structural profile that shows your client exactly where the opportunity lives.

Brand Reports by Client Vertical

Browse decoded brand intelligence organized by vertical. Each report gives you the competitive context for client pitches and creative strategy.

Health & Supplements (67 brands)

AG1 by Athletic Greens

HEALTH_SUPPLEMENTS
Pattern observationTalking Head B-Roll

AG1 by Athletic Greens' ads lean on Pattern Observation hooks and Loss Aversion, with 33% of ads closing on a Soft CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Ancestral Supplements

HEALTH_SUPPLEMENTS
Contradiction hookTalking Head B-Roll

Ancestral Supplements' ads lean on Contradiction Hook and Loss Aversion, with 50% closing on a Redirect CTA. Heista identified 58 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Arrae

HEALTH_SUPPLEMENTS
Curiosity spikeTalking Head B-Roll

Arrae's ads lean on Curiosity Spike hooks and Competence Restoration, with 100% closing on a "Try this today" CTA. Heista identified 67 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ATP Science

HEALTH_SUPPLEMENTS
Identity hookTalking Head B-Roll

ATP Science's ads lean on Identity hooks and Competence Restoration, with 50% of ads closing on a Soft CTA. Heista identified 59 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Biotiful Gut Health

HEALTH_SUPPLEMENTS
Process teaserGrwm Routine

Biotiful Gut Health's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a "Try this today" CTA. Heista identified 56 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bloom Nutrition

HEALTH_SUPPLEMENTS
Curiosity spikeProduct Demo

Bloom Nutrition's ads lean on Curiosity Spike hooks and Curiosity Gap psychology, with 100% of ads closing on a Soft CTA. Heista identified 71 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

See all 67 health & supplements brands

Food & Beverage (22 brands)

Athletic Brewing Company

FOOD_BEVERAGE
Past-self openVoiceover B-Roll

Athletic Brewing Company's ads lean on Past-self open hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 41 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Bones Coffee Company

FOOD_BEVERAGE
Curiosity spikeSkit Narrative

Bones Coffee Company's ads lean on Curiosity Spike hooks and Empathy Connection, with 33% of ads closing on an Open Loop CTA. Heista identified 33 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Catalina Crunch

FOOD_BEVERAGE
Identity hookProduct Hero

Catalina Crunch's ads lean on Identity hooks and Loss Aversion, with 50% of ads closing on a Punchline CTA. Heista identified 62 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Chamberlain Coffee

FOOD_BEVERAGE
Curiosity spikeProduct Demo

Chamberlain Coffee's ads lean on Curiosity Spike hooks and Closure Delivery, with 33% of ads closing on a Try This Today CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Chipotle Mexican Grill

FOOD_BEVERAGE
Discovery momentTalking Head Product

Chipotle's ads lean on Discovery Moment hooks and Emotional Spike, with 100% of ads closing on a Lesson CTA. Heista identified 39 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Drink BRĒZ

FOOD_BEVERAGE
Process teaserVoiceover B-Roll

Drink BRĒZ's ads lean on Process Teaser hooks and Loss Aversion, with 22% of ads closing on a Redirect CTA. Heista identified 50 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

See all 22 food & beverage brands

Beauty & Skincare (22 brands)

Based Supplies

BEAUTY_SKINCARE
Process teaserFounder To Camera

Based Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA. Heista identified 15 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Charlotte Tilbury

BEAUTY_SKINCARE
Process teaserVoiceover B-Roll

Charlotte Tilbury's ads lean on Process Teaser hooks and Novelty Reward, with 0% of ads closing on any CTA. Heista identified 40 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Coco & Eve

BEAUTY_SKINCARE
Open loop statementProduct Demo

**HOW YOUR ADS WORK:** Coco & Eve's ads lean on Open Loop hooks and Competence Restoration, with 67% of ads closing on a Soft CTA. **SCALE OF OPPORTUNITY:** Heista identified 25 untapped opportunities across hooks, formats, psychology, and closing. **WHY IT MATTERS:** Your category is reaching buyers you're not.

Eco By Sonya

BEAUTY_SKINCARE
Tribe call-outGrwm Routine

Eco By Sonya's ads lean on Tribe Call-out hooks and Threat Reduction, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

georgiemane

BEAUTY_SKINCARE
Process teaserTalking Head Solo

georgiemane's ads lean on Process Teaser hooks and Social Validation, with 100% of ads closing on a Save/Share Prompt. Heista identified 37 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Glow Recipe

BEAUTY_SKINCARE
ProvocationTalking Head Product

Glow Recipe's ads lean on Provocation hooks and Competence Restoration, with 100% of ads closing on a Soft CTA. Heista identified 36 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

See all 22 beauty & skincare brands

SaaS & Software (20 brands)

Airtable

SAAS_SOFTWARE
Process teaserTalking Head Screen

Airtable's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 51 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Austin Makes Ads

SAAS_SOFTWARE
Direct question hookFounder To Camera

Austin Makes Ads relies on Direct question hooks, Behavioural Disruption, and Direct CTAs, with 100% of ads closing on a Direct CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Canva

SAAS_SOFTWARE
Direct question hookTalking Head B-Roll

Canva's ads lean on Direct Question hooks and Competence Restoration, with 67% of ads closing on a Direct CTA. Heista identified 45 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

ClickUp

SAAS_SOFTWARE
Process teaserTalking Head Screen

ClickUp's ads lean on Process Teaser hooks and Competence Restoration, with 33% of ads closing on a Direct CTA. Heista identified 42 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

EmailOctopus

SAAS_SOFTWARE
Process teaserVoiceover B-Roll

EmailOctopus's ads lean on Process Teaser hooks and Competence Restoration, with 100% of ads closing on a "Try this today" CTA. Heista identified 55 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

foreplay.co

SAAS_SOFTWARE
Process teaserTalking Head Screen

Foreplay.co's ads lean on Process Teaser hooks and Competence Restoration, with 40% of ads closing on a Lesson CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

See all 20 saas & software brands

Pet (15 brands)

Be Frank

PET
Past-self openVoiceover B-Roll

Be Frank's ads lean on Past-self open hooks and Threat Reduction, with 50% of ads closing on a Try this today CTA. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Chewy

PET
Open loop statementProduct Demo

Chewy's ads lean on Open Loop hooks and Loss Aversion, with 100% of ads closing on a Soft CTA. Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments your competitors are reaching.

Dog is Human

PET
Diagnostic questionVoiceover B-Roll

**Dog is Human's ads lean on Diagnostic Question hooks and Loss Aversion, with 100% of ads closing on a Direct CTA.** **Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing.** **Your category is reaching buyers you're not.**

Instinct

PET
Process teaserVoiceover B-Roll

Instinct's ads lean on Process Teaser hooks and Intrinsic Motivation, with 100% of ads closing on a Soft CTA. Heista identified 27 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Just Food For Dogs

PET
Contradiction hookTalking Head B-Roll

Just Food For Dogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 23 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

JustFoodForDogs

PET
Contradiction hookTalking Head B-Roll

JustFoodForDogs' ads lean on Contradiction hooks and Loss Aversion, with 50% of ads closing on an Offer Tease. Heista identified 16 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

See all 15 pet brands

Fashion & Apparel (8 brands)

Big Blanket Co

FASHION_APPAREL
ProvocationTalking Head Product

Big Blanket Co's ads lean on Provocation hooks and Closure Delivery, with 100% of ads closing on an Open Loop CTA. Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing. You're missing entire buyer segments competitors are reaching.

Comfrt

FASHION_APPAREL
Open loop statementTalking Head Product

Comfrt's ads lean on Open Loop hooks and Loss Aversion, with 33% of ads closing on a Direct CTA. Heista identified 35 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cozy Earth

FASHION_APPAREL
Story startGrwm Routine

Cozy Earth's ads lean on Story Start hooks and Threat Reduction, with 40% of ads closing on an Offer Tease CTA. Heista identified 29 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Cuts

FASHION_APPAREL
Contrast setupTalking Head Solo

Cuts' ads lean on Contrast Setup hooks and Loss Aversion, with 50% of ads closing on a Soft CTA. Heista identified 26 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Halara

FASHION_APPAREL
Identity hookTalking Head Product

Halara's ads lean on Identity hooks and Competence Restoration, with 100% of ads lacking a CTA. Heista identified 34 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

Hommey

FASHION_APPAREL
Contradiction hookTalking Head Product

Hommey's ads lean on Contradiction hooks and Curiosity Gap, with 100% of ads closing on a Sequel Tease CTA. Heista identified 31 untapped opportunities across hooks, formats, psychology, and closing. Your category is reaching buyers you're not.

See all 8 fashion & apparel brands

How Agencies Use Brand Intelligence

Client Pitches — Show prospects exactly how their competitors structure creative. Identify the hooks, psychology, and format patterns the competitor relies on. Then show where the gaps are.

Creative Briefs — Use brand reports to inform structural decisions in briefs. Instead of subjective direction, give your creative team data-backed context about what works in the client's competitive landscape.

Competitive Reviews — Run quarterly competitive intelligence reviews using Heista's brand data. Track how competitor creative strategies evolve and identify emerging opportunities before they become obvious.

Decode any competitor's ad strategy in 30 seconds

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Paste any competitor ad URL and get the complete structural breakdown. Hook type, beat structure, psychological mission, CTA mechanics. Everything your client needs to see.

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Frequently Asked Questions

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All Brand Reports

Browse brand intelligence across all categories.

Ad Formulas for Agencies

Structural ad templates for client creative briefs.

Ad Hooks for Agencies

Category-specific hook data for every client.

Trends for Agencies

Weekly creative intelligence to share with clients.

Ad Decoder

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