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Ad Hooks > Tech & Gadgets

Best Ad Hooks for Tech & Gadgets Ads

Heista decoded 46 tech & gadgets video ads and identified which hook types appear most in top performers. Contradiction Hook leads at 19.6% frequency. Here's the full breakdown with psychology data and CTA pairings.

Hook Types in Tech & Gadgets Ads

Ranked by frequency in 46 decoded tech & gadgets ads.

Key Takeaways

  • Heista decoded 46 tech & gadgets video ads and found Contradiction Hook is the most common hook, used in 19.6% of top performers.
  • Tech & Gadgets ads use 16 distinct hook types, each activating a different psychological mechanism.
  • The dominant psychology in tech & gadgets ads is Competence Restoration (43.5% of ads), followed by Novelty Reward and Loss Aversion.

Psychology in Tech & Gadgets Ads

Competence Restoration43.5%
Novelty Reward13%
Loss Aversion13%
Explore all 16 psychological missions

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All Ad Hooks

Cross-category hook performance data.

Ad Formulas

Full ad structures for tech & gadgets ads.

Ad CTAs

How tech & gadgets ads close.

Why Ads Work

The psychology behind every hook type.

Glossary: Hook Types

Deep dive into each hook type.

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