Based Supplies Creative Intelligence Report — 11 Ads Decoded
Based Supplies
Winning ads decoded from
Heista decoded 11
of your meta ads.
We found 20 conversion gaps where your competitors are converting buyers you're not.
Founder To Camera
Talking Head B-Roll
Talking Head Product
Product Demo
Founder To Camera
Before/After
Talking Head Solo
Talking Head B-Roll
Founder To Camera
Talking Head Solo
Talking Head Product
Founder To Camera
Talking Head B-Roll
Talking Head Product
Product Demo
Founder To Camera
Before/After
Talking Head Solo
Talking Head B-Roll
Founder To Camera
Talking Head Solo
Talking Head Product
Founder To Camera
Talking Head B-Roll
Talking Head Product
Product Demo
Founder To Camera
Before/After
Talking Head Solo
Talking Head B-Roll
Founder To Camera
Talking Head Solo
Talking Head Product
Based Supplies' ads lean on Process Teaser hooks and Competence Restoration, with 45% of ads closing on a Soft CTA.
Heista identified 20 untapped opportunities across hooks, formats, psychology, and closing.
Your category is reaching buyers you're not.
Based Supplies Creative Playbook
What winning ads look like
How Based Supplies Sells
The strategy behind the pitch
How Based Supplies Closes
What drives the purchase
Based Supplies Ad Formula
The production blueprint
Inside your ads. Decoded.
20 winning ad formulas
Based Supplies could be using.
Process Teaser hooks dominate at 27%. You're missing the hooks that stop scrollers.
Process Teaser hooks dominate at 27% in your sample. Pattern Observation and Provocation hooks, each running at 9% across the category, don't appear in your decoded ads. High Stakes Open and Open Loop Statement are also missing. Each missing hook is an audience segment that never sees your ads.
Founder To Camera leads at 27%. But the category's top format is Product Demo at 26%.
Founder To Camera leads your formats at 27%. Product Demo, the category's top format at 26%, is underused at 9% in your sample. Different formats reach different types of buyers. This concentration limits your reach.
Competence Restoration drives 45% of your psychology. You're missing Novelty Reward at 12% category-wide.
Competence Restoration drives 45% of your psychology, over the 29% category average. Novelty Reward, at 12% across the category, is missing in your sample. Each psychological trigger reaches a fundamentally different buyer. Missing triggers mean entire buyer conversations you're not having.
Soft CTA closes 45% of your ads. Hopeful Close at 11% doesn't appear in your sample.
Soft CTA at 45% closes most of your ads. Hopeful Close runs at 11% across the category but doesn't appear in your sample. That's the buyer who needs optimism before committing, and you're barely talking to them. Missing CTA styles mean missing the buyers whose decision-making doesn't match your current approach.
Your ad scaled for 177 days.
Here’s why.
7 beats. 68 seconds. Past-self Open hook. Identity Confirmation psychology.
This is what worked. Now scale it.
Generate Winning VariationsEvery winning ad
has a formula.
Your ads. Built from what's already winning.
Beauty & Skincare Winning Formula
You’re already doing this.
But you could never see
why it actually works.
Now there’s
Heista.
Not inspiration. Not guesswork.
The formula, decoded.
What you do with this
The intelligence above is just the start.
Here is what happens next.
Turn any winning ad into your next one
Your ads. Their ads. The top ads in your category. Decode any of them. Run them as yours.
Scale creative volume based on proven formulas
Pick an ad. Load your brand. Turn proven formulas into ads ready to ship.
Creator briefs your team can shoot today
One shareable link. Shot-by-shot direction. The formula baked in.
The Cost of Guessing
What is guessing
costing you?
Creatives built on winning formulas.
Every day you're guessing is a day your competitors are scaling
on formulas you're not running.
The brands scaling in
Beauty & Skincare aren’t making better ads.
They’re decoding what already works, then shipping more winning creative, faster, with the formula already proven.
Visual DNA
Aggregated visual characteristics from 11 ads.
Every year brands spend billions producing ads. And every year 70–90% of them fail. Not because the brands aren't smart. Not because the budgets aren't big enough. But because the formula behind every winning ad has always been invisible — even to the people who made them.
Heista makes it visible.
Heista is the first platform that makes the formula inside any winning ad completely visible. The hook. The psychology. The beat structure. The exact mechanism that made someone stop scrolling and buy. Visible. In seconds.
And then it rebuilds that formula for your brand. In minutes.
We're not making ads faster.
We're making the invisible visible.
For the first time.
Frequently Asked Questions
How were Based Supplies's ads decoded?
Heista decoded 11 of Based Supplies's high-performing video ads into their structural formulas. Not summaries. The actual beat-by-beat architecture: hook type, psychological mechanism, visual cuts, and timing. The same intelligence a $120K/year creative strategist would extract, done in 30 seconds per ad.
What hook types does Based Supplies use in these ads?
Their most-used hooks are Process Teaser, Past-Self Open, Direct Question Hook. But the real insight is which hooks are scaling. This report shows hook performance by ad lifespan across the decoded sample, so you can see which openers run for weeks vs. which burn out in days.
How does Based Supplies compare to other Beauty & Skincare advertisers?
Based on the ads decoded in this report, you can see where Based Supplies over- or under-indexes on hook types, psychology usage, format mix, and beat count relative to other Beauty & Skincare brands Heista has analyzed. These structural patterns reveal what Based Supplies is doing differently.
Can I use Based Supplies's ad formulas for my own brand?
That's the point. Every decoded ad produces a reusable formula: the beat structure, the psychology, the hook pattern. Sign up for Heista to load your brand, generate ready-to-shoot scripts built on Based Supplies's proven formulas, and brief creators with shot-by-shot specs and visual direction. Same winning architecture. Your brand's voice, product, and messaging.
How often is Based Supplies's creative intelligence updated?
This report snapshots Based Supplies's currently live Meta and TikTok ads. Heista re-decodes the brand whenever new ads are detected in the public ad libraries. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence from newly-decoded creatives.
What's the difference between this and Foreplay or MagicBrief?
Foreplay and MagicBrief show you the ad. Heista shows you the formula — the beat-by-beat psychological architecture that made it work. Hook type, psychology mechanism, scaling curve, visual DNA. Then it rebuilds that exact structure for your brand in minutes. Swipe files don't do that. You can't paste a swipe into your brief.
Can I decode my own brand's ads the same way Based Supplies's are decoded here?
Yes. Sign up for Heista, paste any ad URL or brand handle, and get the same structural decode: hook type, psychology, beat architecture, visual DNA, and ready-to-run scripts built on your own winning formulas. The same intelligence that produced this Based Supplies report is available for any brand.
Where does Heista source Based Supplies's ads from?
Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries competitive teams monitor. Each ad is then reverse-engineered into its structural formula by Heista's multi-agent decode pipeline. No scraping, no private data.
Last updated Sep 8, 2026
Based Supplies runs 11 video ads decoded by Heista into their structural formulas — hook type, psychological mechanism, beat architecture, and visual DNA. Category: Beauty & Skincare.
- —Ads analyzed: 11 live-running creatives reverse-engineered into repeatable formulas
- —Top hooks: Process Teaser, Past-Self Open, Direct Question Hook
- —Vertical: Beauty & Skincare
- —Avg beat count: 7.1 beats per ad over 68s