Based Supplies Ad Decoded — Direct Question Hook Analysis (44s)

Based Supplies's talking head solo ad is a 44-second beauty & skincare video creative decoded by Heista into 7 structural beats with 39 total cuts. Based Supplies's full brand intelligence

This leverages the Diagnostic Question principle by diagnosing a potential curiosity or problem the viewer might have about hair care. It also uses the Curiosity Gap by presenting an intriguing, unanswered question that creates an information gap the viewer wants to close. Together, these principles compel the viewer to keep watching to resolve their curiosity and find out the outcome. Direct Question hook deep-dive

Beat 2 (0:00-0:04) — Direct Question Hook: This beat uses a direct, clear question: 'What would happen if you use onion shampoo in your hair for two weeks?' This question immediately engages the viewer by prompting them to consider a specific scenario, activating their curiosity and mental participation in seeking an answer.

Beat 3 (0:04-0:11) — Domain Framing: This beat explains the biochemical effect of onion by stating it increases catalase, which removes hydrogen peroxide responsible for hair bleaching and graying. It concretely links onion to a scientific process affecting hair aging, framing the content within the domain of hair health and biochemistry. This orients the viewer to understand the topic's scientific basis early on.

Beat 4 (0:11-0:19) — Feature Breakdown: This beat explains a specific feature of onions by highlighting their high sulfur content and linking it to hair protein keratin, which is made of sulfur. The phrase 'Onions are high in sulfur. The protein in hair called keratin is made out of sulfur.' concretely connects the ingredient to its functional role in slowing hair loss. This moment grounds the viewer's understanding by detailing the component responsible for the effect.

Beat 5 (0:19-0:26) — Percentage Result: This beat cites a specific study from 2002 and highlights the exact figure that '73% of people with alopecia showed significant growth' after using onion shampoo for four weeks. By providing a precise percentage and a clear timeframe, it quantifies the effectiveness of the method, giving the viewer concrete evidence to mentally evaluate.

Beat 6 (0:26-0:33) — Feature Breakdown: This beat explains a specific feature of onion shampoo by highlighting its antimicrobial property that helps curb fungal or yeast growth on the scalp. The phrase 'Onion shampoo also helps your scalp by curbing any type of fungal or yeast growth. It's very antimicrobial.' pinpoints the exact functional benefit, making the viewer understand the shampoo's role in scalp health.

Beat 7 (0:33-0:39) — Feature Breakdown: This beat explains the specific role of quercetin in onions by detailing how it decreases DHT, a powerful form of testosterone linked to hair loss. The phrase 'which is usually the deeper reason of why people lose hair in the first place' clarifies the importance of this component in addressing the root cause. This explanation helps the viewer understand the functional significance of quercetin in combating hair loss.

Beat 8 (0:39-0:43) — Soft CTA: This beat uses a gentle, low-pressure prompt to encourage the viewer to take an action without demanding it. The absence of explicit commands or urgency creates a relaxed invitation that feels more like a suggestion than an order. This soft approach reduces resistance and makes the viewer more open to engagement.

This ad activates Competence Restoration as its primary behavioral mission. The viewer feels empowered and confident about managing hair health through clear, actionable information that simplifies complex biological processes. Competence Restoration behavioral mission

Duration: 44 seconds. Beat count: 7. Total cuts: 39. Average beat duration: 6.3s. Average cut duration: 1.1s. Average visual energy: 8/10.

Why does this Based Supplies ad work? This Based Supplies talking head solo ad opens with a Direct Question hook that captures attention in the first 3 seconds. The psychological architecture activates Competence Restoration across 7 structural beats, each contributing a specific persuasion mechanism.

What hook does Based Supplies use in this ad? Based Supplies opens with a Direct Question hook. This leverages the Diagnostic Question principle by diagnosing a potential curiosity or problem the viewer might have about hair care. It also uses the Curiosity Gap by presenting an intriguing, unanswered question that creates an information gap the viewer wants to close. Together, these principles compel the viewer to keep watching to resolve their curiosity and find out the outcome.

What psychology does this Based Supplies ad activate? This ad activates Competence Restoration as its primary behavioral mission. The viewer feels empowered and confident about managing hair health through clear, actionable information that simplifies complex biological processes.

How long is this Based Supplies ad and what's the structure? This ad runs 44 seconds with 7 structural beats and 39 cuts. Average cut duration is 1.1s. The pattern flow follows a full format structure common in talking head solo ads.

What platform is this Based Supplies ad running on? This talking head solo ad is running on facebook. The beauty & skincare vertical typically sees strong performance on this platform for talking head solo creative structures.

What makes this different from other beauty & skincare ads? Most beauty & skincare ads lean on generic format templates. Based Supplies's version uses a distinct Direct Question hook structure paired with Competence Restoration — a combination that over-indexes in high-performing beauty & skincare creative.