Based Supplies Ad Decoded — Process Teaser Hook Analysis (77s)

Based Supplies's before/after ad is a 77-second beauty & skincare video creative decoded by Heista into 7 structural beats with 17 total cuts. Based Supplies's full brand intelligence

This leverages the Curiosity Gap by creating an information gap about what changes have occurred after 55 days. It also uses Commitment Escalation as the mention of a long duration (Day 55) signals a serious, ongoing effort, increasing viewer investment. The Process Teaser principle works by promising a reveal of a method or system, which motivates viewers to continue watching to satisfy their curiosity and understand the process. Process Teaser hook deep-dive

Beat 2 (0:00-0:06) — Process Teaser: This beat uses a Process Teaser by stating 'Day 55 check-in, only beef tallow and water, and let me show you the difference.' It hints that a specific method or routine has been followed for 55 days and promises to reveal the results. This creates anticipation and primes the viewer to stay engaged to see the outcome of this process.

Beat 3 (0:06-0:18) — Object Intro: This beat introduces the product by showing a before-and-after comparison of the speaker's skin and explicitly naming the brand and product: 'The brand I'm doing this with is Based Supplies. This little jar right here.' This grounds the viewer's attention on the specific item that will be central to the demonstration, creating a tangible reference point.

Beat 4 (0:18-0:38) — Feature Cascade: This beat lists the four specific ingredients: 'grass-fed, finished suet tallow, organic raw honey, organic beeswax, and cold-pressed organic olive oil.' It then highlights the quantity remaining by saying, 'look how much is still left after all these days.' This rapid-fire listing combined with a visual proof of abundance creates a sense of value density and product longevity in the viewer's mind.

Beat 5 (0:38-0:52) — Safety Assurance: This beat explicitly lists what the product does not contain — 'No petroleum, no parabens, no phthalates, no synthetic fragrance' — and emphasizes simplicity and origin with 'just four simple ingredients made in Canada.' This reassures the viewer that the product is safe and free from harmful chemicals, calming any safety concerns in this moment.

Beat 6 (0:52-1:04) — Feature Cascade: This beat rapidly lists multiple beneficial features of tallow balm: it's non-comedogenic, mirrors skin's natural oils, draws in deep hydration, and leaves a breathable, supple finish. The phrasing 'Here's why I reach for tallow' followed by the quick succession of features creates a dense value proposition that impresses the viewer with the product's multifaceted benefits. This rapid-fire listing keeps the viewer mentally engaged, stacking reasons to trust and prefer the balm.

Beat 7 (1:04-1:12) — Cost/Benefit Shift: This beat highlights the longevity of the product by stating, "Day 55 in, and this jar, it looks like it will last for months." It contrasts this with the phrase "Pay the chemical clutter for something honest and simple," implying a better value proposition. This reframes the cost-benefit analysis in the viewer's mind, emphasizing durability and simplicity over complexity and frequent repurchasing.

Beat 8 (1:12-1:17) — Punchline: This beat delivers a sharp, impactful final line: 'Your skin can tell the difference.' It uses a concise, memorable phrase that encapsulates the message, leaving a strong impression on the viewer's mind at the video's close.

This ad activates Competence Restoration as its primary behavioral mission. The viewer feels empowered and confident in their ability to improve skin health through a simple, trustworthy skincare routine. Competence Restoration behavioral mission

Duration: 77 seconds. Beat count: 7. Total cuts: 17. Average beat duration: 11s. Average cut duration: 4.7s. Average visual energy: 3.1/10.

Why does this Based Supplies ad work? This Based Supplies before/after ad opens with a Process Teaser hook that captures attention in the first 3 seconds. The psychological architecture activates Competence Restoration across 7 structural beats, each contributing a specific persuasion mechanism.

What hook does Based Supplies use in this ad? Based Supplies opens with a Process Teaser hook. This leverages the Curiosity Gap by creating an information gap about what changes have occurred after 55 days. It also uses Commitment Escalation as the mention of a long duration (Day 55) signals a serious, ongoing effort, increasing viewer investment. The Process Teaser principle works by promising a reveal of a method or system, which motivates viewers to continue watching to satisfy their curiosity and understand the process.

What psychology does this Based Supplies ad activate? This ad activates Competence Restoration as its primary behavioral mission. The viewer feels empowered and confident in their ability to improve skin health through a simple, trustworthy skincare routine.

How long is this Based Supplies ad and what's the structure? This ad runs 77 seconds with 7 structural beats and 17 cuts. Average cut duration is 4.7s. The pattern flow follows a full format structure common in before/after ads.

What platform is this Based Supplies ad running on? This before/after ad is running on facebook. The beauty & skincare vertical typically sees strong performance on this platform for before/after creative structures.

What makes this different from other beauty & skincare ads? Most beauty & skincare ads lean on generic format templates. Based Supplies's version uses a distinct Process Teaser hook structure paired with Competence Restoration — a combination that over-indexes in high-performing beauty & skincare creative.