Based Supplies Ad Decoded — Curiosity Spike Hook Analysis (69s)

Based Supplies's talking head b-roll ad is a 69-second beauty & skincare video creative decoded by Heista into 7 structural beats with 19 total cuts. Based Supplies's full brand intelligence

This leverages the Curiosity Gap by presenting a surprising solution without explanation, which activates the viewer's desire to resolve the uncertainty. The Specificity Bias is also at play because the precise condition ('dark spots') and remedy ('raw honey') make the claim feel credible and actionable, increasing engagement. Together, these principles compel the viewer to continue watching to fill the knowledge gap and understand the mechanism behind the advice. Curiosity Spike hook deep-dive

Beat 2 (0:00-0:05) — Curiosity Spike: This line, 'If you have dark spots, use raw honey,' uses a direct, simple statement that immediately creates an information gap about why raw honey would be effective. It triggers the viewer's curiosity by implying a natural remedy without explaining how or why, prompting them to keep watching to learn the reasoning behind this advice.

Beat 3 (0:05-0:15) — Process Setup: This beat uses a clear conditional prescription technique by stating specific remedies for distinct skin issues: 'If you're getting wrinkles, apply beef tallow. If your skin's dry, use beeswax. If you have redness, try olive oil.' This creates a mental flowchart in the viewer's mind, prompting them to self-diagnose and match their condition to the suggested solution, engaging active processing.

Beat 4 (0:15-0:25) — Resource Constraint: This beat uses a cost comparison technique by stating, "If you were to buy products with all these ingredients separately, you'd spend hundreds of dollars and still not get the pure versions." This phrasing triggers the viewer to mentally calculate the high expense and the futility of buying ingredients separately, emphasizing financial and quality limitations.

Beat 5 (0:25-0:45) — Feature Breakdown: This beat breaks down the single jar's formula by explaining each of its four key ingredients in detail: grass-fed beef tallow, raw honey, beeswax, and olive oil. It specifies the unique benefit of each component, such as moisturizing without clogging pores or fading dark spots, which helps the viewer understand the comprehensive value of the product. This detailed explanation engages the viewer's brain by clarifying how each ingredient contributes to skin health, making the formula feel both simple and effective.

Beat 6 (0:45-0:55) — Safety Assurance: This statement reassures the viewer that the combined ingredients or elements provide comprehensive care, giving the skin "everything it needs to look healthy and glowing." It frames the product or method as complete and sufficient, reducing doubts about effectiveness or safety.

Beat 7 (0:55-1:03) — The Easy Way: This beat uses the 'One jar, four pure ingredients, 30 seconds before bed, that's it' phrasing to highlight a surprisingly simple and quick solution. It contrasts the complexity of 'No synthetic chemicals, no 10-step routine' with the ease of just four natural ingredients, instantly simplifying the viewer's perception of the process. This reframes the task as effortless and accessible, reducing perceived barriers.

Beat 8 (1:03-1:08) — Direct CTA: This beat uses a clear, explicit instruction: 'Stop overcomplicating your skincare and start using this instead.' It directly tells the viewer what action to take, simplifying the decision process and prompting immediate behavioral change.

This ad activates Competence Restoration as its primary behavioral mission. The viewer feels empowered and confident in a simple, effective skincare solution that restores their sense of control and mastery over their routine. Competence Restoration behavioral mission

Duration: 69 seconds. Beat count: 7. Total cuts: 19. Average beat duration: 9.8s. Average cut duration: 3.7s. Average visual energy: 4.9/10.

Why does this Based Supplies ad work? This Based Supplies talking head b-roll ad opens with a Curiosity Spike hook that captures attention in the first 3 seconds. The psychological architecture activates Competence Restoration across 7 structural beats, each contributing a specific persuasion mechanism.

What hook does Based Supplies use in this ad? Based Supplies opens with a Curiosity Spike hook. This leverages the Curiosity Gap by presenting a surprising solution without explanation, which activates the viewer's desire to resolve the uncertainty. The Specificity Bias is also at play because the precise condition ('dark spots') and remedy ('raw honey') make the claim feel credible and actionable, increasing engagement. Together, these principles compel the viewer to continue watching to fill the knowledge gap and understand the mechanism behind the advice.

What psychology does this Based Supplies ad activate? This ad activates Competence Restoration as its primary behavioral mission. The viewer feels empowered and confident in a simple, effective skincare solution that restores their sense of control and mastery over their routine.

How long is this Based Supplies ad and what's the structure? This ad runs 69 seconds with 7 structural beats and 19 cuts. Average cut duration is 3.7s. The pattern flow follows a full format structure common in talking head b-roll ads.

What platform is this Based Supplies ad running on? This talking head b-roll ad is running on facebook. The beauty & skincare vertical typically sees strong performance on this platform for talking head b-roll creative structures.

What makes this different from other beauty & skincare ads? Most beauty & skincare ads lean on generic format templates. Based Supplies's version uses a distinct Curiosity Spike hook structure paired with Competence Restoration — a combination that over-indexes in high-performing beauty & skincare creative.