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Heista > Decode > Weekly Intelligence

Weekly Creative Intelligence

Every week. New formulas decoded.

The ads scaling right now, decoded into structural formulas. Hook trends, psychology shifts, and actionable playbooks. Published every week.

Latest Drop

Creative Intelligence — Week 13

Creative Intelligence — Week 13, 2026

Aug 3 – Aug 9, 2026
Read the Latest

Previous Drops

Week 12, 2026

Jul 6 – Jul 12, 2026

Week 11, 2026

May 11 – May 17, 2026

The Rise of First Person Narratives

Apr 27 – May 3, 2026

The First Person Narration Surge

Apr 20 – Apr 26, 2026

Specificity Bias Dominates Multiple Verticals

Apr 13 – Apr 19, 2026

Product Demo Dominates Video Types

Apr 6 – Apr 12, 2026

Second Person POV Takes Center Stage

Mar 30 – Apr 5, 2026

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Move from brief to better creative work, faster.

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Specificity Leads a Varied Ad Landscape

Mar 23 – Mar 29, 2026

Curiosity Rises in a Quiet Week

Mar 16 – Mar 22, 2026

Social Proof Shines in Diverse Ads

Mar 9 – Mar 15, 2026

Specificity Takes Center Stage

Mar 2 – Mar 8, 2026

Specificity Reigns in Diverse Ads

Feb 23 – Mar 1, 2026