Weekly Creative Intelligence
Every week. New formulas decoded.
The ads scaling right now, decoded into structural formulas. Hook trends, psychology shifts, and actionable playbooks. Published every week.
Latest Drop
The Rise of First Person Narratives
Creative Intelligence — Week 10, 2026
This week, 88 ads were decoded, marking a notable decline from last week's 214. Among the highlights, Poppi stands out with a remarkable 214 days of active creative, utilizing a Direct Question Hook i
Previous Drops
The First Person Narration Surge
Apr 20 – Apr 26, 2026
Specificity Bias Dominates Multiple Verticals
Apr 13 – Apr 19, 2026
Product Demo Dominates Video Types
Apr 6 – Apr 12, 2026
Second Person POV Takes Center Stage
Mar 30 – Apr 5, 2026
Specificity Leads a Varied Ad Landscape
Mar 23 – Mar 29, 2026
Curiosity Rises in a Quiet Week
Mar 16 – Mar 22, 2026
Social Proof Shines in Diverse Ads
Mar 9 – Mar 15, 2026
Specificity Takes Center Stage
Mar 2 – Mar 8, 2026
Specificity Reigns in Diverse Ads
Feb 23 – Mar 1, 2026
You don't need another platform.
You need every ad to start from a formula that already works.
Pick your Heists. Build the stack that gets you there.
Build Your Stack7-day free trial.