Internal review
Creative Library components
Every shared component the Creative Library uses, in one place. Reused = already on the Intelligence pages. Fixed = restyled from your feedback. New = built for Creative. Approve or mark up each one.
Article header
Taxonomy chips move UP under the kicker (not below the summary), so the reader sees topic → title → summary. Chips are still in the HTML for crawlers.
Campaign Ideas & Platforms · Article
Why Most Campaign Ideas Feel Interchangeable
Most campaign ideas converge because they are briefed from the category, not the brand.
Section header
The same SectionHeader from the Intelligence articles.
What actually makes ideas converge
Key takeaways
Lime-bullet takeaways box — the AI-citable summary block.
Numbered steps
The 'What to Do Right Now' pattern (lime number badges). Currently inline on Intelligence — we extract it to a shared NumberedSteps component.
Find the tension only this brand can own
Not a category truth everyone shares. If a competitor could sign off on it, it is not sharp enough.
Commit to a point of view
A platform says something the category will not. Some people nod, some bristle — that is the job.
Pressure-test across formats
Run the thought through a launch, an activation, a key visual and a line. If it holds everywhere, it is a platform.
Grid cards
The 'What Will Not Fix It' 2-column grid. Extract to a shared GridCards component.
More ideas
Volume from the same starting point produces variations on the same average idea.
Bigger production
Spending more to execute a generic idea makes it a more expensive generic idea.
Related reading
"Keep reading" is now lime. These will be auto-selected from the article’s taxonomy tags (same shelf / audience / stage), not hand-picked.
Hero conversion panel — dynamic, one per article
This is the primary push, and it is smart: ONE hero renders per article, auto-selected from the article's tags — the specific Heist or Preset it maps to, else a Free tool, else the Workspace. Below is the same hero component pushing to each possible destination so you can see them all.
Specific Heist → /heists/big-ideas
Specialist capability
Big Ideas
Explore divergent campaign territories and turn them into sellable campaign platforms.
Open Big IdeasHeists directory → /heists
Specialist capabilities
Explore the Specialist Capabilities
Strategy, ideas, copy, art direction and production. Install the capabilities you need.
See all capabilitiesSpecific Preset → /presets/…
Preset category → Creative Playbooks
Preset library
Creative Playbooks
Reusable creative methods, packaged and ready to run.
Browse the playbooksPresets hub → /presets
Presets
The preset library
Agents, playbooks, styles and systems you can install and reuse.
Explore presetsWorkspace → /workspace
The workspace
One workspace, every stage
Strategy, ideas, copy, art direction and production, on one brand memory.
See the workspaceFree tool → /free-tools/…
Secondary callouts — the compact grid
Different from the hero above: these are the small cross-link cards for secondary links (a grid of 2-4). The eyebrow always matches the destination. Use alongside the one hero panel, not instead of it.
Specialist capability
Big Ideas
Explore divergent campaign territories and turn them into sellable platforms.
Open Big IdeasPreset
Supersize the Benefit
A reusable creative playbook you can run on any brand.
Open the presetFree tool
Creative Tension Finder
Find the specific tension only your brand can own.
Use the toolThe workspace
One workspace, every stage
Strategy, ideas, copy, art direction and production, on one brand memory.
See the workspaceFAQ
The exact FaqSection from the Intelligence articles — same style + FAQPage schema. Left-aligned to the content column.
Internal links
The arrow-card grid — for the 'Explore more' cross-links.
Sign-up CTA
The library close. Left = existing ProductSignupCta (reused). Right = LibrarySignupCta (creative voice).
Expand what your creative team can do.
Move from brief to better creative work, faster.
7-day free trial.
Expand what your creative team can do.
Move from brief to better creative work, faster.
Get Started Free7-day free trial.
Dynamic hero panels — real, live data
These are the actual dynamic components, pulling live content. Heist = real name/headline/image from the DB (live-only). Dropped = the latest live heists. Workspace = the live showcase embed. Preset / Collection / Presets-hub land once your presets build merges.
Heist (live) → pulls the real heist page content
Heists directory → the “Dropped” latest live heists
Workspace → the live showcase embed
The workspace
One workspace, every stage
Strategy, ideas, copy, art direction and production, on one brand memory.
Approve these and I lock them into the article shell + roll the reused ones back onto the Intelligence pages for one consistent system. Next: extract the numbered-steps + grid-cards into shared components, and wire related-reading to the taxonomy tags.
See them live in the reference article
