Creative Director
A Creative Director
that thinks before it writes.
One formula. Every angle that could win. Total control over which one runs.
Get StartedYour Creative Director.
Every heist. Unmistakably yours.
Every AI tool starts empty. Your Creative Director already knows your brand.
Your selling points. Your buyer tensions. Your proof. Your voice. Loaded before a single word is written. Whether you’re heisting an ad, running a playbook, or building a campaign from scratch.
Creative Director — Demo
Run the heist. Or direct it yourself.
Proven Formula + Your Brand Intelligence = Scripts That Perform
Decode a competitor's winning ad. The complete psychological formula is extracted in 30 seconds. Hook type, beat sequence, tension escalation, proof placement, close pattern. The invisible architecture that makes it convert.
Load your brand. Your Brand Strategy is auto-extracted from your website. Buyer tensions, selling points, brand voice, emotional architecture. Done in 2 minutes.
Generate scripts. Your Creative Director reads the decoded formula like a brief. Maps your buyer tensions, emotional arcs, strategic angles, and selling points into the right psychological beats. Every script is loaded with your intelligence before a single word is written.
Strategically distinct scripts. Every script built on a different buyer tension. Different selling points. Different angle. Not rephrased versions of the same script. Structurally different creative concepts built on the same proven formula.
See the pattern. Load your voice. Generate scripts from proven formulas.
Autopilot or Manual. You Choose.
Want it done for you? Press generate. Want to control every detail? Take the wheel. Same winning formula either way.
Intelligence Mode
Every output strategically loaded before a single word is written.
Your Creative Director reads every request like a brief, maps it against your PowerSource, and selects only the buyer tensions, emotional arcs, strategic angles, and selling points that will drive performance.
Best for: Rapid testing. Daily generation. When you trust the system and want the best output fast.
Variety Mode
Kill creative fatigue before it kills your ROAS.
Every generation is a genuinely different creative direction. New tension. New selling points. New angle. Creative volume in seconds, not hours.
Generate 12 scripts. Each one targets a different buyer tension, leads with different selling points, and takes a completely different angle. Test all of them. When that winner starts to fatigue, the next 11 are already waiting.
Best for: Creative testing sprints. Beating fatigue. Giving the algorithm enough variation to find winners fast.
Custom Mode
Every script tailored to what you know converts.
You choose the buyer tension you want to exploit. You select the selling points you want to communicate. Every output built on your conviction.
Best for: When you have a hypothesis. When you know what converts. When you want total control over the creative strategy.
The Output
Blueprint
Their winning formula. Your version.
Writes your script into the decoded psychological sequence. Mirrors the sentence structure, rhythm, and delivery beat for beat. Duration locks to the source, down to the second.
Remix
Their winning formula. Rebuilt.
Completely new script from the same decoded psychological sequence. Same persuasion architecture, fresh language, new rhythm, new pacing. Set your own duration. Your brand voice throughout.
The AI Question
This doesn’t sound like AI.
Because it doesn’t start like AI.
ChatGPT
Input
Blank prompt
Output
Generic copy
Sounds like everyone
AI Ad Tools
Input
Templates
Output
Cookie-cutter scripts
Sounds like templates
Heista
Input
Proven formula + your brand
Output
Structurally engineered creative
Sounds like a $50K strategist
Every Heista output starts from two things no other tool has:
The formula
The exact psychological beat structure decoded from an ad that already converts. Not a template. A proven architecture.
Your brand
Your voice, your tensions, your features, your proof. Extracted from your website in 2 minutes. Not a persona. Your actual DNA.
That’s why the output sounds like a creative director who spent a week studying your competitors and a week studying your brand. Because structurally, that’s what happened. In 8 minutes.
The Formula Engine
Iterate without breaking what makes it convert.
Every script Heista generates is built on a psychological formula. A structural architecture of beats, triggers, and emotional sequences that drive conversion. The Formula Engine protects that structure while you refine the surface. Change the tone. Sharpen the CTA. Make it funnier, shorter, more aggressive. The formula holds. The mechanism that makes it convert never breaks.
Formula Engine
Decoded Structure
Iteration Console
v3
Every iteration: the winning structure stays intact. Your creative vision gets sharper.
No more starting over. No more broken formulas. Just controlled optimization.
Monday Morning.
8 Days to 8 Minutes.
What used to take a team and a week now takes one person and a coffee.
Without Heista
Monday standup
Team debates which hooks to test. No data. Just opinions.
Tuesday through Wednesday
Copywriter writes a brief. Creative director reviews. Revisions. Revisions.
Thursday through Friday
Production starts. 2 scripts done. Generic brand guidelines PDF.
Following week
Ads live. CPA is high. Team guesses why. Cycle repeats.
With Heista
Decoded a competitor ad
Complete psychological formula extracted in 30 seconds.
Brand loaded in 2 minutes
Brand Strategy auto-extracted from website. Buyer tensions, voice, selling points. Done.
12 scripts generated
Blueprint and Remix variations across 3 tensions. All loaded with brand intelligence.
Testing all of them
The algorithm picks the winner. When it fatigues, the next 11 are already waiting.
Frequently Asked Questions
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Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
Get StartedFree to start. No credit card required.