For D2C brands who are done guessing
Half Your Ad Spend Is Wasted.
You Don't Know Which Half.
Your competitors are scaling ads that crush the feed. You're briefing creators with reference links and a prayer. The difference isn't budget. It's the formula.
Free to start. No credit card. First decode in 30 seconds.
The D2C creative treadmill.
You can't outrun creative fatigue by guessing faster. This is the cycle every D2C brand lives.
$2K–$5K per creative test
Each new ad concept costs $2,000–$5,000 in production and media spend before you know if it works. 8 out of 10 fail. Zero insight into why the 2 winners converted.
20+ variations per week
Meta needs 3-5 new creatives per ad set per week. Your team delivers 5 total. You're capped by production, not budget. The algorithm is starving.
"Make something like this"
That's the brief. Your creator matches the surface. The ad looks similar but doesn't convert. Because you copied what it looked like, not why it worked.
Winners fatigue in 3-5 days
Meta groups structurally similar ads together — they fatigue as one. Your best performers bleed out. You need variations that preserve the formula while changing the surface.
The problem isn't your marketing team. It's that you're producing creative without knowing the formula that makes it convert.
Before and after you see the formula.
Guessing
- ✕"Make something like this"
- ✕Brief takes 2 days, production takes a week
- ✕Launch and hope it converts
- ✕Creative fatigue kills winners, start from zero
- ✕No idea which formula actually works
With decoded formulas
- ✓"Use this decoded formula with our brand loaded"
- ✓12 scripts in 8 minutes with shot lists
- ✓Every script built on proven psychology
- ✓Decode your winner, generate 12 fresh variations
- ✓Know the exact beat structure, triggers, and timing
See the formula in 30 seconds. No credit card.
The Workflow
From competitor ad to 12 brand-loaded scripts.
Under 11 minutes. No agency. No blank prompts. Everything built on a proven formula.
0:00
See a competitor ad scaling. Heist it with the browser extension. One click from Instagram, TikTok, or Meta Ads Library.
0:30
PatternMap decodes the formula. 7 beats. Every psychological trigger mapped. Every timing constraint documented. You see exactly why it converts.
2:30
Paste your Shopify URL. Brand Strategy extracts buyer tensions, selling points, brand voice, creative angles, emotional architecture. Done.
10:30
12 scripts generated. Each preserves the winning formula. Each tests a different hook, angle, or tension. Plus shot lists for every beat.
Under 11 minutes. From "that ad is crushing it" to 12 brand-loaded scripts with shot lists. Your creators have everything they need before lunch.
The Heista Workflow for D2C Brands
Heist the Winners
See a competitor's ad scaling? Heist it with the browser extension. One click from Instagram, TikTok, or Meta Ads Library. Saved to your vault. Or browse Heista's weekly decoded ads — the ads actively scaling across D2C categories, already decoded and ready to generate from.
Load Your Brand
Paste your Shopify store URL. In 2 minutes, Brand Strategy builds the complete creative intelligence profile that agencies charge $50K to deliver. Buyer tensions. Selling points. Brand voice. Creative angles. Emotional architecture. Done.
Decode the Formula
Paste a winning ad URL. In 30 seconds, PatternMap reveals the complete psychological architecture — every beat, every trigger, every visual strategy. Then Gap Analysis shows you what's missing for your brand to execute the same formula.
Generate Your Version
Your Creative Director reads the decoded formula and your Brand Strategy, then generates scripts and creator briefs loaded with your buyer tensions, selling points, and voice. Blueprint mirrors the winning formula. Remix rebuilds it fresh.
Kill Fatigue Before It Kills ROAS
Decode your own top-performing ads. Extract the formula that's already converting. Generate fresh variations from the same architecture — new angles, new tensions, new selling points. Each variation is structurally distinct for Meta's algorithm.
Ecommerce
Built for Shopify and ecommerce.
Paste your URL
Shopify, WooCommerce, BigCommerce, custom builds — if you have a URL, Heista extracts your brand intelligence from it.
Brand Strategy in 2 minutes
Buyer tensions, selling points, brand voice, creative angles, emotional architecture — built automatically from your store.
Every output is brand-loaded
Scripts, creator briefs, and variations are loaded with your store's intelligence. No manual briefing. No brand guidelines doc.
What D2C brands use Heista for.
Scaling video ad creative
Generate 20+ script variations per week from proven formulas instead of guessing.
Beating creative fatigue
Decode your own winners and generate fresh variations before the algorithm stops rewarding them.
Competitive intelligence
See exactly why competitor video ads convert, not just that they do.
Reducing agency dependency
Brand strategy, scripts, and creator briefs generated in-house at a fraction of the cost and timeline.
Creator briefing
Auto-generated shot lists and psychological reasoning for every beat. Creators execute the mechanism, not just the look.
Organic video strategy
Decode viral Reels and TikToks in your niche. See the formula behind organic content that performs. Generate your version.
Frequently Asked Questions
Explore More
Stop guessing. Start decoding.
Your competitors found the formula.
Now you can see it too.
Free to start. No credit card. Your first decode takes 30 seconds. If the formula isn't deeper than anything you've seen, you've lost nothing.