Foreplay is the best swipe file and discovery tool in performance marketing. Five hundred thousand community-curated ads. Spyder competitor tracking. Lens analytics. The cleanest boards in the market. You save the winners. You see what is running. What you do not see is the formula underneath each ad and how to rebuild it for your brand. That is the missing piece. The Heista integration fills it.

What the integration does

Connect once

Paste your Foreplay API key into Heista Settings. Your boards, swipe file, Spyder feeds, and discovery search all appear inside Heista in seconds. No tab switching. No copy-paste between tools.

Browse boards inside Heista

Every board you have built in Foreplay loads in the Heista Foreplay tab. Filter by video or image. Search by brand, headline, or copy. The board you organised stays the way you organised it.

Run discovery without leaving Heista

Search the Foreplay public ad library by keyword, niche, live status, and minimum days running. Newest first or longest running. The same discovery you use in Foreplay, surfaced where you work.

One-click decode

Any ad in any board can be decoded with a single click. Decoder breaks down the beat sequence, hook type, psychology map, visual playbook, and reusable formula. Under sixty seconds for video. Around fifteen seconds for image. Saved to your decode library and cross-referenced against future Foreplay loads so you always see what you have already decoded.

Pair with your brand

Load your brand once with PowerSource. Buyer psychology, behavioral tensions, brand voice, creative angles, visual identity. Every generation from that point runs through your brand layer.

Generate your version

Hand any decoded formula to Heista with your PowerSource attached. Generate scripts, hooks, briefs, and images in your brand voice using a proven winning structure. Not a generic prompt. A real formula loaded with real brand.

The full workflow

Foreplay surfaces the winning ad. Heista decodes the formula. PowerSource loads your brand. Heista generates your version. One workspace. Four steps. Minutes instead of weeks.

Foreplay swipe → Decoder → PowerSource → Generate

Why Foreplay + Heista is the stack

• You already trust Foreplay for discovery, saving, and competitive tracking. Heista adds the layer Foreplay does not: structural decoding and brand-loaded generation.
• Foreplay shows you the ad. Heista shows you why the ad works. Same surface, different depth.
• Decoded formulas stack into a library that compounds. The more you decode, the more your library knows about what works in your category.
• PowerSource means you brief and generate from your brand, not a generic AI prompt. Voice consistency stops being a vibe.
• Agencies decode client competitor boards in minutes, not days. D2C teams decode their saves and ship variants without rewriting from scratch. Performance marketers go from Spyder alert to brand-loaded script in one workflow.

Who it is for

Agencies

Build a Foreplay board per client. Decode their competitors in bulk. Hand the agency team a structural map of what is winning in every account, plus brand-loaded scripts ready to ship.

D2C founders and marketers

You already save the ads that look like winners. Now decode them, load your brand once, and generate your version of every formula you have ever saved.

Performance marketers

Spyder pings you when a competitor launches a new ad. Decode it inside Heista the same minute. Load your brand. Ship your version before the rest of the category notices.

Creative strategists

Stop briefing creators with screenshots and vibes. Decode the formula, paste it into the brief with the buyer profile, the tensions, the visual playbook, and the beat sequence. The brief writes itself.

Freelancers

One Foreplay account, one Heista subscription, every client served. Decode, brand-load, generate. The whole stack on one screen.

Foreplay alone vs. Foreplay + Heista

Foreplay alone gives you a library of saved ads. You scroll the board. You watch the ad. You guess what to make. Foreplay plus Heista gives you the formula behind every saved ad and your brand version of it. The guesswork ends at the connect button.

How to connect

1. Open Heista. Go to Settings, then Connections.
2. Paste your Foreplay API key. The connection is encrypted at rest and only used to call the Foreplay API on your behalf.
3. Open the Foreplay tab inside Heista. Your boards, swipe file, and discovery appear immediately.
4. Click decode on any ad. Click generate when you have a PowerSource loaded.

Common questions

Do I need a paid Foreplay plan?

You need a Foreplay account with API access. Inspiration, Workflow, and Full Workflow plans are all supported.

Does this replace Foreplay?

No. Foreplay stays the best place to discover, save, and organise. Heista adds the decoded formula and brand-loaded generation Foreplay does not have.

What can I decode?

Any video or image ad you have saved, surfaced via Spyder, or found through discovery.

How long does a decode take?

Under sixty seconds for any video up to two minutes. Around fifteen seconds for image ads.

Where does the brand intelligence come from?

PowerSource. Submit your brand URL once. Heista extracts the whole strategic layer and pipes it into every generation.