Do I need a paid Foreplay plan to use the integration?

You need a Foreplay account with API access. Inspiration, Workflow, and Full Workflow plans are all supported. The integration uses your existing Foreplay subscription.

Does this replace Foreplay?

No. Foreplay is the best swipe file and discovery tool on the market. Heista decodes the formula behind those ads and generates your brand version. The two work together: Foreplay finds and saves, Heista decodes and builds.

What can I decode from inside Foreplay?

Any video or image ad you have saved, found via Spyder, or surfaced through discovery. Heista uses Foreplay’s direct CDN URLs for fastest decode times.

How long does a decode take?

Under sixty seconds for any video ad up to two minutes long. Image decodes return in around fifteen seconds.

Where does the brand intelligence come from?

PowerSource. Submit your brand URL once. Heista extracts buyer psychology, behavioral tensions, brand voice, creative angles, and visual identity. Every script and image generated from that point on runs through your brand layer.

Foreplay IntegrationLive in the Heista workspace

Foreplay finds it.
Heista builds it.

Connect your Foreplay account. Browse your boards, swipe file, and discovery searches inside Heista. Decode the formula behind any saved ad in one click. Load your brand with PowerSource. Generate your version from a decoded paid ad.

Try Heista free Book Demo

No subscription required to start. AI generation at cost.

The missing layer
on top of your swipe file.

Foreplay is the best place to find and save paid ads. Heista is where you decode the formula behind them and generate your brand's version. Connect once. Work in one tab.

Same swipe file. Same boards. Same Spyder feeds.
The formula underneath every ad, decoded in one click.

What the integration does

One connection. Six capabilities.

Every Foreplay surface you already use, surfaced inside Heista with decoding and brand-loaded generation layered on top.

Every board, surfaced

Every Foreplay board you have built loads inside Heista. The way you organized it, where you decode and generate.

Discovery search, in-app

Search the 500K+ Foreplay library by keyword, niche, live status, and minimum days running. Newest first or longest running.

Spyder feeds, ready to decode

Competitor ads tracked by Spyder land in Heista the same second. Click decode the moment a new one drops.

One-click decode

Any video or image ad turns into a full structural formula in under sixty seconds. Beat sequence, hook type, psychology map, visual playbook.

Cross-referenced library

Decoded ads get tagged across your Foreplay views. You always see which saves you have already turned into formulas.

Brand-loaded generation

Pair any decoded formula with your PowerSource. Generate scripts, hooks, briefs, and images in your brand voice from a decoded paid ad.

The flow

From a saved ad to your brand's version.

Five steps. One workspace. The end of guessing why an ad works and how to make yours.

Step 1CONNECT

Connect Foreplay

Paste your Foreplay API key in Heista Settings. Encrypted, scoped, ready in seconds.

Step 2FOREPLAY

Pick a paid ad

Browse boards, run discovery, scroll Spyder feeds. Filter by video or image, search by brand.

Step 3DECODER

Decode the formula

One click runs Decoder. Beat sequence, hook type, psychology, visual playbook. Under 60s for video.

Step 4POWERSOURCE

Load your brand

Submit your brand URL. PowerSource extracts buyer psychology, tensions, voice, angles, visual identity.

Step 5SHIP

Generate your version

Pair the formula with your brand. Scripts, hooks, briefs, and images in your voice from a decoded structure.

Foreplay → Decoder → PowerSource → Ship

The depth difference

Foreplay alone vs. Foreplay + Heista.

Foreplay is the security footage. You see the ad. Heista is the X-ray. You see the structure underneath and rebuild it for your brand.

Layer

Foreplay alone

Foreplay + Heista

Find paid ads

500K+ library, Spyder tracking

Same Foreplay library, surfaced in Heista

Save and organize

Best-in-class boards, tags, share links

Your boards stay yours, decode-ready

Why it works

You see the ad, not the formula

Decoder runs in one click on any save

Brand strategy

No brand intelligence extraction

PowerSource loads your brand from a URL

Formula-based scripts

Generic AI scripts from prompts

Scripts from decoded formulas, brand-loaded

Image generation

No image creation

Visual Studio with your brand identity

Formula library

Saved ads stay flat

Every decode compounds into a structured library

Who it is for

Six teams. One stack.

Agencies

Build a Foreplay board per client. Decode their competitors in bulk. Hand the team a structural map of what is winning in every account, plus brand-loaded scripts ready to ship.

D2C founders

You already save the ads worth a second look. Decode them. Load your brand once. Generate your version of every formula you have ever saved.

Performance marketers

Spyder pings you when a competitor launches a new ad. Decode it the same minute. Load your brand. Ship your version before the rest of the category notices.

Creative strategists

Stop briefing creators with screenshots. Decode the formula, paste it with the buyer profile, the tensions, and the visual playbook. The brief writes itself.

Freelancers

One Foreplay account, one Heista subscription, every client served. Decode, brand-load, generate. The whole stack on one screen.

Creative teams

Turn the team Foreplay library into a structured decode database. Every saved ad becomes a formula the whole team can run with their own brand context.

What you do with it

From a saved ad to finished work.

Specialist AI for ideation, art direction, copy and visual development, in one creative workspace. The formula comes out of the ad; the work comes out on your brand.

Ideas and copy

Turn the structure into territories, scripts and copy on the client brand, then develop the strongest one properly.

Creative development

Art direction and visuals

Set the look, cast the talent, style the wardrobe and art direct the imagery the direction needs.

Art direction and visuals

Motion and film

Storyboard it, previsualise it, and build the film while the idea is still being developed.

Motion and film

Setup

Connect in under a minute.

1
Open Heista Settings
Go to Settings → Connections inside your Heista workspace.
2
Paste your Foreplay API key
Grab it from your Foreplay account. The key is encrypted at rest and only used to call the Foreplay API on your behalf.
3
Open the Foreplay tab
Boards, swipe file, and discovery appear immediately. Filter by video or image. Search by brand or headline.
4
Decode and generate
Click decode on any ad. Load your PowerSource. Generate scripts, hooks, and images in your brand voice from a decoded formula.

Common questions

FAQ

Your next paid ad starts
in a board you already have.

Connect Foreplay. Decode the formula. Load your brand. Generate your version.

Try Heista free Book Demo

No subscription required to start. AI generation at cost.

Keep reading

The rest of the stack.

Social

The whole social creative surface this connects into

Intelligence

What is performing in market, what is scaling, and the patterns behind it

For social agencies

Running every client brand from one workspace, brief to board

Decoder

The creative intelligence model that reads the craft inside an ad

Foreplay finds it.
Heista builds it.

No subscription required to start. AI generation at cost.

Foreplay finds it.Heista builds it.

The missing layeron top of your swipe file.

One connection. Six capabilities.

Every board, surfaced

Discovery search, in-app

Spyder feeds, ready to decode

One-click decode

Cross-referenced library

Brand-loaded generation

From a saved ad to your brand's version.

Connect Foreplay

Pick a paid ad

Decode the formula

Load your brand

Generate your version

Foreplay alone vs. Foreplay + Heista.

Six teams. One stack.

Agencies

D2C founders

Performance marketers

Creative strategists

Freelancers

Creative teams

From a saved ad to finished work.

Ideas and copy

Art direction and visuals

Motion and film

Connect in under a minute.

FAQ

Your next paid ad startsin a board you already have.

The rest of the stack.

Foreplay finds it.Heista builds it.

The missing layeron top of your swipe file.

One connection. Six capabilities.

Every board, surfaced

Discovery search, in-app

Spyder feeds, ready to decode

One-click decode

Cross-referenced library

Brand-loaded generation

From a saved ad to your brand's version.

Connect Foreplay

Pick a paid ad

Decode the formula

Load your brand

Generate your version

Foreplay alone vs. Foreplay + Heista.

Six teams. One stack.

Agencies

D2C founders

Performance marketers

Creative strategists

Freelancers

Creative teams

From a saved ad to finished work.

Ideas and copy

Art direction and visuals

Motion and film

Connect in under a minute.

FAQ

Your next paid ad startsin a board you already have.

The rest of the stack.

Foreplay finds it.
Heista builds it.

The missing layer
on top of your swipe file.

Your next paid ad starts
in a board you already have.

Foreplay finds it.
Heista builds it.

The missing layer
on top of your swipe file.

Your next paid ad starts
in a board you already have.