Art direction for agencies and creative teams

From concepting to
entire campaign shoots.

Cast the talent, style the wardrobe, set the look and place the camera. Then shoot the frames, and keep them consistent from the first scamp to the finished campaign.

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Visual exploration

One idea. Unlimited ways to shoot it.

Take one concept and see it as several visual treatments, each with its own world, its own tone and its own visual language. The direction gets judged on the work in front of you, rather than on how well it was described in the room.

One concept explored as several distinct visual treatments, side by side.

Brand context

On brand from the first frame.

Every brand you work on holds its own products, assets and guidelines, and the visual apps read straight from it. What you pitch is built on the client's real brand rather than assembled from stock.

A brand loaded into the workspace with its real products, assets and guidelines.

Campaign creative

Bring it to life before you make it.

Ideas, concepts and campaign creative, built to look like the finished thing rather than described in a paragraph beside a scamp. The client sees the work instead of being asked to picture it.

Campaign creative built to look finished while the idea is still being sold.

Casting and wardrobe

Cast the campaign with the talent you want.

Cast the talent with a casting director, build the wardrobe with a stylist, and save both into your library. Everything you art direct after that is cast and dressed the same way, from the first pitch visual through to production.

Talent cast and styled, saved to the library and reusable across the campaign.

Visual style

Stop prompting the visual style. Save it.

Photography on a particular lens. A film stock. An illustration, a 3D render, a rough scamp. Pick the look you want or build your own, and every frame after comes out in it.

Saved visual styles carrying the lens, the grade and the treatment.

Camera

Move the camera, not the prompt.

Set the shot in a 3D studio. Angle, orbit, height, how close you sit. The treatment holds while the view changes, so you get coverage instead of a different photograph every time.

A shot posed in a 3D studio, with angle, orbit, height and distance set by hand.

Refinement

Fix the frame. Don't reshoot it.

Change a background, a grade, a prop, the wardrobe, on a frame you already like. Nothing else moves, and the one you keep renders up to 4K.

A single element changed on a finished frame, with the original kept intact.

Latest AI models

Every model worth shooting on.

The newest AI image models at your fingertips. Pick the one that suits the job, switch part way through, or re-render a frame you already have on a different one.

The newest image models listed with their speed and their cost per frame.

Creative assets

Nothing lives in a downloads folder.

Every frame lands in one place, tagged to its brand and its project. Filter by look, by ratio, by who made it. Any still can go straight to motion.

Every generated frame filed by brand, project, look and ratio.

Boards

Present the direction with your team.

Pull moodboard stills, storyboards, art direction frames, key visuals and campaign stills onto one shared canvas. Build the pitch as the direction develops, take feedback on it in place, and present the work without rebuilding it in another tool.

Moodboard stills, key visuals and campaign frames arranged together on one shared canvas.

Specialist AI

Bring your visual ideas to life.

Visual Studio

Describe the shot, lock the style, ship the image.

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Product Studio

Drop your product. The set builds itself.

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Lookbook

Lookbook

Your brand. Your talent. Your lookbook.

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On-Model

The garment is the hero. Cast the model, ship the shot.

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Models

Models

Cast your own brand talent.

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Outfits

Outfits

Dress your models. Build outfits you can reuse.

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Presets

Start from craft, not a blank prompt.

Visual styles, casts, wardrobes, playbooks and specialists, ready to run on the first job and yours to build on after it.

Visuals

Reusable visual styles for every brief.

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Creative Agents

Ready-to-run creative specialists.

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Models

A cast of ready-to-shoot talent.

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Wardrobe

Reusable outfits for your cast.

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Creative Playbooks

The playbooks behind iconic work.

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Styles

Photography, illustration and 3D.

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See it before you shoot it.

Cast it, style it, light it and shoot it in one workspace. Then take the frames that earn it all the way to finished.

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The branding editor skinning a Heista workspace

Workspace

Your brand, your URL, your team logging into your platform.

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Single-minded propositions developed from one brief, side by side

Creative Development

Explore a brief from every angle and develop the strongest direction.

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Ad scripts and film boards in the Heista library

Motion & Film

Pitch films, campaign films and finished ads ready to run.

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