Cast Your Own Brand Talent.

What you get

Create your own models for your brand

How it works

Brief them. Cast them. Keep them.

1. 01

   Set the brief

   Choose an age and gender, describe who you need, or drop in a reference image to write the brief for you.

2. 02

   Meet your talent

   Three models walk in. Pick your favorite, request more options, or refine one until every detail feels right.

3. 03

   Save and create

   Save the model to your brand library, then cast them in any image you create across Heista.

Build your stack

FAQ

Questions, answered.

What is Models?

Models is a casting director for your brand. Describe the talent you need or provide a reference, review three candidates, refine your favorite, and save them for future creative work.

How is this different from a typical AI image generator?

Generic prompting tends to produce the same familiar faces across different brands. Models gives you more control over who appears in your creative and lets you build a reusable cast with distinct looks created for your brand.

How much control do I have over each model?

You can choose details like age and gender, describe the look and energy you want, then refine features, hair, build, styling, and presence until the model fits your brief.

Can I start with a reference image?

Yes. Drop in a reference image and Models will use it to help write the talent brief. You can edit that direction before your first three candidates are cast.

Can I use the same model again?

Yes. Save any approved model to your library and cast them again across product photography, social content, lifestyle images, ads, storyboards, and campaigns.

What is a model card?

A model card gives you a consistent visual reference for your chosen talent, including multiple views and defining details. Download it and use it as a reference wherever you need to recreate that model consistently.

Can I create different models for different brands or campaigns?

Yes. Build a dedicated cast for each brand, or create new talent for a specific product launch, audience, concept, or campaign in seconds.