Krea
An AI creative suite
Images, video and 3D across every model, with real-time generation as you type, LoRA training on your own styles, upscaling to 22K and a node editor. On making and refining a single asset they go deeper than we do.
Krea vs Heista
Krea is an AI creative suite. Heista is the workspace your agency runs the whole job in.
Krea makes and refines the asset, and goes deep on it. Heista makes assets too, and carries everything around them: the brief, the territories, the art direction, every client brand and the board you present from.
No subscription required to start. AI generation at cost.
Making the asset, or running the job it is for?
HEISTA
The whole creative operation
Generates imagery and film too, and carries what surrounds it: the brief, the territories, the art direction, a brain per client brand, one searchable library, and the board the work is presented from.
Side by side
HEISTA vs Krea
| HEISTA | Krea | |
|---|---|---|
| Surface | A creative workspace for agencies | An AI creative suite |
| Work starts from | A brief, a pitch, or an ad that is working | A prompt or a reference |
| Covers | Ideas, art direction, film and social | Images, video and 3D |
| Client brands | A brand brain for every client | LoRAs trained per style |
| Where the work lives | Searchable by brand, person and date | An asset manager and moodboards |
| Showing the work | Boards you present from | Shared workflows and apps |
| Models | Every major provider, newest first | Every model, plus their own |
| What the AI costs | $1 buys $1 of generation | Compute units on a monthly plan |
| Built for | Agencies running several brands | Creatives generating at volume |
| Best for | The whole job, brief to film | Making and refining the asset |
Why switch
What a workspace does that a generator does not
It runs the whole job, not one step of it
The brief, the thinking, the territories, the art direction, the imagery, the film. An asset is the end of that process, not the start, and here it never leaves the place it was figured out in.
A brain for every brand you work on
Each client carries its own voice, palette, logos, values and documents, so everything you make stays on strategy and unmistakably on brand. Not a style you trained once and have to remember to apply.
Nothing good gets lost
Every idea, script, visual and film your team makes lands in one searchable place, filtered by brand, by person and by date. Findable by the account it belongs to, not just the day it was made.
Build the pitch as the idea develops
Pull directions, copy, storyboards, key visuals and film onto one shared canvas. Take feedback in place, then present from the board itself. No deck build, no export, no version drift.
Brand it and sell it as yours
Put your name, colours and logo on the workspace and run it from your own URL. Take it into new business as your own AI capability, not a tool you resell.
You know the cost before you run it
Every model shows its price and its speed before you pick one, at the provider’s list price, itemised by tool, by person and by brand. Not a monthly bundle of units you have to convert back into money.
Which should you choose
Heista or Krea?
Krea is built for making and refining assets. Heista is built for agencies running the whole creative operation, from the brief through the pitch to the finished campaign.
Choose Heista when you
You need the job run, not just the asset made
The brief, the territories, the art direction, the imagery, the film and the board you present from. A generator starts once somebody has already decided what to generate.
You run work across several client brands
Each client carries its own brand brain holding voice, palette, logos, values and documents, so the work stays on strategy and never bleeds between accounts.
You are pitching, not just producing
Build distinct creative territories, develop the strongest into pitch-ready work, and present it from the board without rebuilding it in a deck.
You want to bill the AI accurately
Generation at the provider’s list price, itemised by tool, by person and by brand, so a client’s pitch has a real number against it rather than a share of a unit bundle.
You want it branded as your agency
Your name, colours and logo, on your own URL, so it goes into a pitch as your capability rather than a tool the client could buy themselves.
Choose Krea when you
The asset itself is the hard part
Real-time generation as you type, LoRA training on your own characters and styles, upscaling to 22K, 3D objects. On making and refining a single image or clip they go deeper than we do, and if that is the job, they are the better tool.
You want to build your own workflows
Their node editor, App Builder and Nodes Agent let you wire models together and turn a setup into a reusable app. Heista deliberately removes that layer, which is the wrong trade if building the pipeline is the point.
You are one person, not an agency
Most of what Heista adds is for teams running several clients: brand brains, shared libraries, boards, seats. A solo creative generating for themselves is paying for coordination they do not need.
Why creative teams switch
from Krea to Heista
Your whole creative operation runs here, brand by brand.
Not the generation step on its own. The brief, the territories, the thinking, the art direction, the campaign imagery, the film, the social, and the board you present it from. Every client carries its own brand brain holding voice, palette, logos and values, so the work stays on strategy and never bleeds between accounts. Everything your team makes lands in one searchable library. It works the same for an agency of forty and a team of one.
- Brief
- Territories
- Ideas
- Development
- Execution
- Pitch
The difference
Built for creative work. Made for agencies.
Explore. Develop. Present.
Rapidly explore ideas, creative directions and executions for your next brief or pitch, then take the strongest one all the way to finished work.
A brain for every client
Voice, palette, logos, values and documents per brand, so the work stays on strategy and never bleeds between accounts.
Not another tab
Ideation, art direction, imagery, film and social in one workspace, so nothing gets exported into the next tool and loses its context.
Pay provider prices
Generation at list price with no markup, itemised by tool, person and brand. No subscription required to start.
From the brief to the work
Rapidly explore ideas, creative directions and executions for your next brief or pitch. Develop the thinking, sell the direction, and create every visual, film and format the work needs.
01Explore
More ways into the brief
Drop the brief in and get several real directions back, not ten versions of the obvious one. The first idea everybody has is the one to get past.
02Develop
Take the strongest one further
Pick a direction and open it up. Territories, executions, art direction, the thinking behind each one. This is the part that usually happens in a document nobody reads twice.
03Present
Put it in front of the client
Art direction, campaign imagery and film, made against the brand you are already working in, then straight onto a board you present from. No deck build, no export.
- Is Heista a replacement for Krea?
- For agency work, mostly yes. Heista generates imagery and film as well, and carries the brief, the territories, the art direction, every client brand and the boards you present from. Krea is the asset step on its own, done to a high standard. The question is whether you want a tool for that step or a workspace for the whole process.
- Does Heista generate images and video?
- Yes, across every major provider with the newest models first, plus the social formats the work needs. The difference is what surrounds it: the generation happens against the client brand you are already working in, and everything made lands in one searchable library rather than a folder of downloads.
- What about upscaling, 3D and training your own styles?
- Krea goes deeper there and we would not pretend otherwise. Real-time generation as you type, LoRA training on your own characters, upscaling to 22K, 3D objects. If refining a single asset to that level is the job in front of you, they are the better tool for it.
- How does the pricing compare?
- Heista is $59 per seat a month, with a free tier to try it on one brand. Generation is billed separately at the provider’s list price with no markup: $1 buys $1 of generation, itemised by tool, by person and by brand, so a client pitch has a real number against it. Krea sells monthly compute units, from a free daily allowance up to 60,000 units a month, which you convert back into money yourself when you bill.
- Does Heista work across several client brands?
- That is what it is built around. Each client carries its own brand brain holding voice, palette, logos, values and documents, so the work stays on strategy and never bleeds between accounts. Somebody new picks a brand up in a day, and everything the team makes is searchable by brand, by person and by date.
- Can I use both?
- Some teams will, and it is a sensible pairing. Heista runs the process and makes the work; Krea is where you would take a hero asset that needs real-time iteration, a trained style or a 22K upscale. The two do not overlap much once the process lives in one place.
Keep reading
- All comparisonsHow Heista compares to the tools you know
- Heista vs FloraA node canvas against a workspace
- Heista vs Figma WeaveA node workflow builder against a workspace
- Heista vs Adobe FireflyA generator against a workspace
- Art Direction & VisualsFrom concepting to entire campaign shoots
- Heista for agenciesA brain per client, branded as yours
- Pricing$59 a seat, generation at provider cost
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