FLORA
A node canvas for imagery and video
Strong at the thing it does. Wire the models up yourself, save the wiring, and fan one setup out across a campaign. The graph is real power if you want to build one, and real setup if you do not.
FLORA vs Heista
Flora gives you a node canvas. Heista gives your agency a workspace.
Flora is a node canvas for bringing imagery and video to life. Heista does that too, and everything around it: the brief, the thinking, the art direction, the brands, the boards you present from. The whole process, in one place.
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A tool for one part of the job, or a workspace for all of it?
HEISTA
The whole creative operation
Generates the imagery and the film as well, and carries everything around it: the brief, the thinking, the art direction, every client brand, the boards you present from. One place your agency runs the whole process.
Side by side
HEISTA vs FLORA
| HEISTA | FLORA | |
|---|---|---|
| Surface | A creative workspace for agencies | A node canvas |
| Work starts from | A brief, a pitch, or an ad that is working | A blank canvas |
| Covers | Ideas, art direction, film and social | Stills and motion |
| Client brands | A brand brain for every client | Brand kits per workspace |
| Where the work lives | Searchable by brand, person and date | Projects and an asset library |
| Showing the work | Boards you present from | Share a project, view-only |
| Models | Every major provider, newest first | 50+ models on one canvas |
| What the AI costs | Metered at published model rates | Metered at published model rates |
| Built for | Agencies running several brands | Teams producing at volume |
| Best for | The whole job, brief to film | One concept, hundreds of assets |
Why switch
What a workspace does that a canvas does not
It runs the whole job, not one step of it
The brief, the thinking, the art direction, the imagery, the film. All of it in one place, keeping its context the whole way through instead of being exported into the next tool.
A brain for every brand you work on
Each client carries its own voice, palette, logos, values and documents, so everything you make stays on strategy and unmistakably on brand. Somebody new picks that brand up in a day.
Nothing good gets lost
Every idea, script, visual and film your team makes lands in one searchable place, filtered by brand, by person and by date. Nothing lives in a downloads folder.
Build the pitch as the idea develops
Pull directions, copy, storyboards, key visuals and film onto one shared canvas. Take feedback in place, then present from the board itself. No deck build, no export, no version drift.
Brand it and sell it as yours
Put your name, colours and logo on the workspace and run it from your own URL. Take it into new business as your own AI capability, not a tool you resell.
You can see exactly what the AI cost
Generation at the provider’s list price with no markup, itemised by tool, by person and by brand. No inflated margins and no mystery credit conversion, so you know what a pitch cost to make.
Which should you choose
Heista or Flora?
Flora is built for generating imagery and video. Heista is built for agencies running the whole creative operation, from the brief through the pitch to the finished campaign.
Choose Heista when you
You want the whole job in one place
The brief, the thinking, the art direction, the imagery, the film and the boards you present from. Not a generation step bolted onto five other tools and a shared drive.
You are pitching, not just producing
Build distinct creative territories, develop the strongest one into pitch-ready work, and present it without rebuilding the whole thing in another tool.
You run work across several client brands
Each client carries its own brand brain, so everything you make stays on strategy and unmistakably on brand. Somebody new picks that brand up in a day.
You want the work, not a setup job
Start in the conversation and generate from there, or go straight to art direction, motion or product imagery. Nothing to configure before the first piece of work.
You want to know what the AI actually cost
Generation at the provider’s list price. No inflated margins, no mystery credit conversion, and every action itemised by tool, by person and by brand.
Choose Flora when you
You want to wire the models together yourself
The node graph is genuinely good, and building one is the point for some people. Flora is built around that. Heista deliberately takes the graph away, which is the wrong trade if the graph is what you came for.
You need hundreds of variations from one workflow
Their permutation batch fans one setup across prompts, references and ratios in a single pass. For catalogue-scale output from a known recipe, it is the stronger tool.
The shot is already decided
When the thinking is done and the job is production, a canvas built for throughput beats a workspace built for exploration.
Why creative teams switch from Flora to Heista
Your whole creative operation runs here, brand by brand.
Not the generation step on its own. The brief, the territories, the thinking, the art direction, the campaign imagery, the film, the social, and the board you present it from. Every client carries its own brand brain holding voice, palette, logos and values, so the work stays on strategy and never bleeds between accounts. Everything your team makes lands in one searchable library. It works the same for an agency of forty and a team of one.
- Brief
- Territories
- Ideas
- Development
- Execution
- Pitch
The difference
Built for creative work. Made for agencies.
One place to run the whole operation
Every client brand, every asset your team has made, your own saved presets, and the boards you present from. One workspace, not five tools and a shared drive.
From a brief to the whole campaign
Ideation, creative direction and visual development sit together. Explore more ways into the brief, shape the strongest thinking, then take it all the way to work you can put in front of a client.
Pay the provider’s price
No markup on generation and no mystery credit conversion. You pay what the model costs, top up when you need it, and the workspace runs on the newest models as they land.
Not another tab
Your agency, your branding, your own URL. Your team logs into your platform, not somebody else’s product sitting next to ten others.
From the brief to the work
Rapidly explore ideas, creative directions and executions for your next brief or pitch. Develop the thinking, sell the direction, and create every visual, film and format the work needs.
01Explore
More ways into the brief
Drop the brief in and get several real directions back, not ten versions of the obvious one. The first idea everybody has is the one to get past.
02Develop
Take the strongest one further
Pick a direction and open it up. Territories, executions, art direction, the thinking behind each one. This is the part that usually happens in a document nobody reads twice.
03Present
Put it in front of the client
Art direction, campaign imagery and film, made against the brand you are already working in, then straight onto a board you present from. No deck build, no export.
- Is Heista a replacement for Flora?
- It does more than replace it. Heista generates imagery and film as well, and carries the brief, the thinking, the art direction, every client brand and the boards you present from. Flora is the generation step on its own. The question is whether you want a tool for that part, or a workspace for the whole process.
- Which is better for an agency running several clients?
- Heista, on what sits underneath it. Each client carries its own brand brain holding voice, palette, logos and values, so the work stays on strategy and never bleeds between accounts. Flora offers brand kits inside team workspaces, which is a lighter version of the same idea.
- Can I brand it as my own and run it on my own domain?
- Yes. Workspace branding is on every plan, and the agency add-on puts the whole thing on your own URL. Your team logs into your platform, and you can take it into new business as your own AI capability rather than a tool you resell.
- Can I add my team and bring in freelancers?
- Yes. Seats are added and changed whenever you need them, so a freelancer on a three-week project does not mean a year of commitment. Everything they make lands in the same workspace as the rest of the account.
- What does AI generation cost?
- You pay the provider’s list price with no markup from Heista, topped up as you go. No inflated generation margins and no mystery credit conversion. Every action is itemised by tool, by person and by brand, so you can see exactly what a pitch cost to make.
- How long before the team is actually using it?
- The same day. Start in the conversation and generate from there, or go straight to art direction, motion or product imagery. There is nothing to configure before the first piece of work, so a freelancer joining on Monday is useful on Monday.
- Can I use both?
- Some teams will. Heista runs the whole process and generates the work. Flora is stronger at fanning one settled recipe out at catalogue volume, because that is what the node graph and permutation batch are built for. If that kind of volume is a regular job for you, both is reasonable.
Keep reading
- Creative DevelopmentTurn briefs into visible creative directions
- Art Direction & VisualsFrom art direction to entire campaign worlds
- Motion & FilmFrom pitch film to finished ad
- SocialTurn scaling ads into your next creative
- The workspaceBrands, library, assets and boards, under all of it
- PricingOne seat price, AI generation at cost
- What is insideEverything the workspace can do
- All comparisonsHow Heista compares to the tools you know
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The creative development workspace for agencies and creative teams.
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