Expand Creative Possibilities
Adobe Firefly vs Heista
Firefly is a browser generator with Adobe’s licensing behind it, and that safety is real. Heista generates too, and carries what surrounds it: the brief, the creative territories, the art direction, every client brand and the board you present from.
No subscription required to start. AI generation at cost.
Image and video generation
A browser app for generating and editing images, video, audio and vectors, sitting inside Adobe’s ecosystem and account. Trained on licensed content and covered by Adobe’s indemnification, which for client work is a legal argument rather than a preference.
The whole creative operation
Starts at the brief and finishes at the pitch: creative territories, the thinking behind each one, art direction, campaign imagery and film, against a brain holding every client brand, onto a board you present from.
Side by side
| HEISTA | Adobe Firefly | |
|---|---|---|
| Surface | A creative workspace for agencies | A browser image and video generator |
| Work starts from | A brief, a pitch, or an ad that is working | A prompt or an image to edit |
| Covers | Ideas, art direction, film and social | Images, video, audio and vectors |
| Client brands | A brand brain for every client | Custom models, on Enterprise |
| Where the work lives | Searchable by brand, person and date | Files and your Creative Cloud library |
| Showing the work | Boards you present from | Boards you explore on |
| Models | Every major provider, newest first | Adobe’s free, partners cost credits |
| What the AI costs | $1 buys $1 of generation | Generative credits on a plan |
| Built for | Agencies running several brands | Designers in the Adobe ecosystem |
| Best for | The whole job, brief to film | Making and editing the asset |
Why switch
The brief, the creative territories, the art direction and the reasoning behind each route. A generator waits for somebody to have already decided what to type, which is the part of the job that actually takes the time.
Each client carries its own voice, palette, logos, values and documents, on every plan. Not a custom model you train per brand, and not one held back for enterprise agreements.
Every idea, script, visual and film your team makes lands in one searchable place, filtered by brand, by person and by date. Findable by the account it belongs to, not filed as a document.
Pull directions, copy, storyboards, key visuals and film onto one shared canvas, take feedback in place, then present from the board itself. A moodboard gathers references; this is the thing the client sees.
Put your name, colours and logo on the workspace and run it from your own URL. Take it into new business as your own AI capability, not a subscription the client already has.
Every major provider at the provider’s list price, newest first, itemised by tool, by person and by brand. Nothing steers you towards one company’s models because those are the ones that do not burn credits.
Which should you choose
Adobe Firefly is built for generating and editing images and video. Heista is built for agencies running the whole creative operation, from the brief through the pitch to the finished campaign.
The thinking is the part you need help with
Drop the brief in and get genuinely different creative territories back with the reasoning behind each one, then develop the strongest into finished work.
You run work across several client brands
Each client carries its own brand brain holding voice, palette, logos, values and documents, on every plan rather than behind an enterprise agreement.
You are pitching, not just producing
Build distinct creative territories, develop the strongest into pitch-ready work, and present it from the board without rebuilding it in a deck.
You want the newest models, not the cheapest ones
Every major provider at list price, newest first. Nothing quietly steers the work towards one company’s models because those are the ones included.
You want it branded as your agency
Your name, colours and logo, on your own URL, so it goes into a pitch as your capability rather than a subscription the client could buy themselves.
You need indemnification on client work
Firefly is trained on licensed content and Adobe indemnifies paid subscribers. For some clients and some categories that is a procurement requirement, not a preference, and nothing we offer substitutes for it.
You are already inside Adobe
One account, one bill, and the output lands where the rest of your production already lives. If your team runs on Creative Cloud, adding another vendor is a real cost that has nothing to do with the software.
You already pay for Creative Cloud
If your team has the subscription, a large amount of Firefly is already included and unlimited on standard image features. That is hard to beat on cost for straightforward generation and editing.
Your whole creative operation runs here, brand by brand.
Not the generation step on its own. The brief, the territories, the thinking, the art direction, the campaign imagery, the film, the social, and the board you present it from. Every client carries its own brand brain holding voice, palette, logos and values, so the work stays on strategy and never bleeds between accounts. Everything your team makes lands in one searchable library. It works the same for an agency of forty and a team of one.
The difference
Rapidly explore ideas, creative directions and executions for your next brief or pitch, then take the strongest one all the way to finished work.
Voice, palette, logos, values and documents per brand, so the work stays on strategy and never bleeds between accounts.
Ideation, art direction, imagery, film and social in one workspace, so nothing gets exported into the next tool and loses its context.
Generation at list price with no markup, itemised by tool, person and brand. No subscription required to start.
Rapidly explore ideas, creative directions and executions for your next brief or pitch. Develop the thinking, sell the direction, and create every visual, film and format the work needs.
01Explore
Drop the brief in and get several real directions back, not ten versions of the obvious one. The first idea everybody has is the one to get past.
02Develop
Pick a direction and open it up. Territories, executions, art direction, the thinking behind each one. This is the part that usually happens in a document nobody reads twice.
03Present
Art direction, campaign imagery and film, made against the brand you are already working in, then straight onto a board you present from. No deck build, no export.
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