Expand Creative Possibilities
Figma Weave vs Heista
Weave is a node canvas for chaining models into reusable workflows, and it is the serious end of that category. Heista takes the graph away: the brief, the territories, the art direction, the imagery, the film, every client brand and the board you present from.
No subscription required to start. AI generation at cost.
A node-based workflow builder
Chain models together on a canvas, save the chain as a workflow and run it again. Every major image and video model, professional editing tools, strong commercial rights. The pro end of this category, and built for people who want to construct the pipeline themselves.
The whole creative operation
No graph to build. A brief goes in, creative territories come back with the thinking behind each one, and the strongest becomes art direction, campaign imagery and film against the client brand, onto a board you present from.
Side by side
| HEISTA | Figma Weave | |
|---|---|---|
| Surface | A creative workspace for agencies | A node-based workflow builder |
| Work starts from | A brief, a pitch, or an ad that is working | A blank workflow to wire up |
| Covers | Ideas, art direction, film and social | Images, video and 3D |
| Client brands | A brand brain for every client | Workflows you save and reuse |
| Where the work lives | Searchable by brand, person and date | Workflows and workspace files |
| Showing the work | Boards you present from | Share a workspace file |
| Models | Every major provider, newest first | Every major model, priced in credits |
| What the AI costs | $1 buys $1 of generation | Credits, separate from Figma’s |
| Built for | Agencies running several brands | Power users building pipelines |
| Best for | The whole job, brief to film | Repeatable generation at volume |
Why switch
A brief goes in and real creative territories come back, with the thinking behind each one. No graph to design before the first piece of work exists, and nothing for a new starter to learn before they are useful.
Each client carries its own voice, palette, logos, values and documents, so everything you make stays on strategy and unmistakably on brand. Not a workflow you saved once and have to remember which brand it was for.
Every idea, script, visual and film your team makes lands in one searchable place, filtered by brand, by person and by date. Organised by the account it belongs to, not by the workflow that produced it.
Pull directions, copy, storyboards, key visuals and film onto one shared canvas. Take feedback in place, then present from the board itself. A client sees the work, not the wiring that made it.
Put your name, colours and logo on the workspace and run it from your own URL. Take it into new business as your own AI capability, not a tool you resell.
Every model shows its price and its speed before you pick one, and a dollar buys a dollar of generation at the provider’s list price. No converting a credit balance back into money before you can put a number on a pitch.
Which should you choose
Figma Weave is built for constructing reusable generation workflows. Heista is built for agencies running the whole creative operation, from the brief through the pitch to the finished campaign.
You want the work, not a setup job
Start from a brief and get creative territories back the same session. Nothing to wire together first, and nothing a new starter has to learn before they can contribute.
You run work across several client brands
Each client carries its own brand brain holding voice, palette, logos, values and documents, so the work stays on strategy and never bleeds between accounts.
The thinking is part of the job
Territories, executions and the reasoning behind each route, developed in the same place the work gets made. A workflow builder assumes you already know what you want it to produce.
You are pitching, not just producing
Develop the strongest direction into pitch-ready work and present it from the board, without rebuilding it in a deck or walking a client through a node graph.
You need to bill the AI accurately
A dollar buys a dollar of generation, itemised by tool, by person and by brand, so a client’s pitch carries a real number rather than a share of a credit pool.
Building the pipeline is the point
Chaining models into a workflow, saving it and running it again is powerful, and Weave is the serious end of that category. Heista removes that layer on purpose, which is the wrong trade if the graph is what you came for.
You produce the same thing at volume
Once a workflow is right, running it repeatedly is exactly what it is built for. For catalogue-scale output from a settled recipe it will beat a workspace built around exploration.
You want per-model commercial terms spelled out
Their Trust Centre publishes commercial-rights status model by model, and they are SOC 2 Type II certified. If procurement needs that level of detail, it is a real advantage.
Your whole creative operation runs here, brand by brand.
Not the generation step on its own. The brief, the territories, the thinking, the art direction, the campaign imagery, the film, the social, and the board you present it from. Every client carries its own brand brain holding voice, palette, logos and values, so the work stays on strategy and never bleeds between accounts. Everything your team makes lands in one searchable library. It works the same for an agency of forty and a team of one.
The difference
Rapidly explore ideas, creative directions and executions for your next brief or pitch, then take the strongest one all the way to finished work.
Voice, palette, logos, values and documents per brand, so the work stays on strategy and never bleeds between accounts.
Ideation, art direction, imagery, film and social in one workspace, so nothing gets exported into the next tool and loses its context.
Generation at list price with no markup, itemised by tool, person and brand. No subscription required to start.
Rapidly explore ideas, creative directions and executions for your next brief or pitch. Develop the thinking, sell the direction, and create every visual, film and format the work needs.
01Explore
Drop the brief in and get several real directions back, not ten versions of the obvious one. The first idea everybody has is the one to get past.
02Develop
Pick a direction and open it up. Territories, executions, art direction, the thinking behind each one. This is the part that usually happens in a document nobody reads twice.
03Present
Art direction, campaign imagery and film, made against the brand you are already working in, then straight onto a board you present from. No deck build, no export.
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