HEISTA

Creative Intelligence

Spacegoods Creative Intelligence Report — 36 Ads Decoded

Spacegoods

Spacegoods

Health & Supplements36 ads decoded
FacebookInstagramAudience NetworkMessengerThreads
Benchmarked against 66 Health & Supplements advertisers
AG1 by Athletic Greens
Ancestral Supplements
Arrae
ATP Science
Biotiful Gut Health
Bloom Nutrition
Blume
Bulk Nutrients
+58
66 brands
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+21
36 ads decoded

Winning ads decoded from

AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief
AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief
AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief
AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief

Heista decoded 36
of your meta ads.

We found 17 conversion gaps where your competitors are converting buyers you're not.

Talking Head B-Roll

Talking Head B-Roll

49s8 beats297d
Hook: Unexpected Fact StartCTA: Humor CloseLoss AversionCognitive DissonanceSurprise EffectCuriosity Gap
Talking Head B-Roll

Talking Head B-Roll

52s7 beats288d
Hook: Unexpected Fact StartCTA: Soft CTALoss AversionCognitive DissonanceNegativity BiasSurprise Effect
Talking Head B-Roll

Talking Head B-Roll

79s7 beats274d
Hook: Direct Question HookCTA: Direct CTALoss AversionDiagnostic QuestionCuriosity GapCommitment Escalation
Talking Head Product

Talking Head Product

42s6 beats267d
Hook: Tribe Call-OutCTA: Message MeSocial ValidationSocial Identity / Tribe Call-OutSimilarity HeuristicAuthority Transfer
Unboxing

Unboxing

125s5 beats261d
Hook: Process TeaserNovelty RewardCuriosity GapSocial ProofProcess Teaser
Talking Head Product

Talking Head Product

18s4 beats256d
Hook: Process TeaserCTA: Offer TeaseLoss AversionInformation ForagingExpectation PrimingGoal-Gradient Effect
Talking Head Product

Talking Head Product

87s7 beats242d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserRelatability
Talking Head Solo

Talking Head Solo

29s4 beats197d
Hook: Discovery MomentCTA: Retention HookHope ProjectionDiscovery MomentCausal LinkingSelf-Referential Evidence
Talking Head Product

Talking Head Product

94s7 beats183d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionCuriosity GapSocial ProofRelatability Setup
Lifestyle

Lifestyle

58s6 beats173d
Hook: Tribe Call-OutCTA: Direct CTAThreat ReductionIdentity SalienceRelatability MatchingContext Closure
Voiceover B-Roll

Voiceover B-Roll

37s6 beats169d
Hook: Process TeaserHope ProjectionProcess TeaserCompletion MotivationSequencing Expectation
Talking Head B-Roll

Talking Head B-Roll

18s4 beats168d
Hook: Discovery MomentCTA: Offer TeaseClosure DeliveryRecency/Availability HeuristicSpecificity/IdentificationConcrete Enumeration
Voiceover B-Roll

Voiceover B-Roll

40s7 beats167d
Hook: Open Loop StatementCTA: LessonThreat ReductionOpen Loop StatementCompletion BiasAfective Forecasting
Voiceover B-Roll

Voiceover B-Roll

58s6 beats162d
Hook: Identity HookCTA: RedirectLoss AversionIdentity SalienceSelf-Relevance AccelerationNarrative Tension (Role Contrast)
Talking Head Product

Talking Head Product

51s5 beats156d
Hook: Data Point StartCTA: LessonCompetence RestorationData-Point AnchoringCredibility TransferSpecificity Bias
Talking Head Product

Talking Head Product

51s7 beats138d
Hook: Direct Question HookCTA: RedirectThreat ReductionSocial ValidationSelf-Referential MatchingCommitment & Identity Confirmation
Talking Head Solo

Talking Head Solo

25s7 beats112d
Hook: Hidden Truth RevealCTA: Soft CTACompetence RestorationHidden Truth RevealCuriosity GapSurprise Effect
Talking Head Product

Talking Head Product

21s5 beats109d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen LoopCuriosity GapIncentive Salience
Lifestyle

Lifestyle

15s2 beats85d
Hook: Data Point StartCuriosity GapSpecificity BiasCuriosity GapPattern Recognition Loop
Talking Head B-Roll

Talking Head B-Roll

50s7 beats85d
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction HookCognitive DissonanceSurprise Effect
Voiceover B-Roll

Voiceover B-Roll

57s7 beats74d
Hook: Conflict StatementCTA: Community InviteEmpathy ConnectionConflict StatementHigh Stakes OpenEmotional Salience
Lifestyle

Lifestyle

15s4 beats69d
Hook: Parallel List OpenCuriosity GapCompletion BiasPattern RecognitionSequence Prediction
Talking Head Product

Talking Head Product

22s5 beats68d
Hook: Contrast SetupCTA: Offer TeaseThreat ReductionContrast SetupCategorization Error CorrectionSocial Proof/Preference Signaling
Lifestyle

Lifestyle

57s6 beats68d
Hook: Tribe Call-OutCTA: Community InviteEmpathy ConnectionSelf-IdentificationPattern RecognitionSymptom Matching
Talking Head B-Roll

Talking Head B-Roll

71s7 beats65d
Hook: Curiosity SpikeCTA: Direct CTALoss AversionCuriosity GapPattern InterruptSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

26s6 beats58d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserReciprocity
Talking Head Product

Talking Head Product

22s7 beats50d
Hook: Contrast SetupCTA: Soft CTACompetence RestorationContrast EffectCognitive DissonanceSocial Proof
Product Demo

Product Demo

21s2 beats49d
Hook: Open Loop StatementClosure DeliveryOpen LoopCuriosity GapCompletion Bias
Voiceover B-Roll

Voiceover B-Roll

50s7 beats28d
Hook: Open Loop StatementCTA: Try This TodayThreat ReductionOpen Loop StatementCompletion BiasRecency/Immediacy Effect
Voiceover B-Roll

Voiceover B-Roll

28s6 beats28d
Hook: Direct Question HookCTA: Try This TodayLoss AversionDirect Question HookCuriosity GapAnswer-Seeking Tendency
Talking Head B-Roll

Talking Head B-Roll

25s6 beats23d
Hook: Open Loop StatementCTA: Try This TodaySocial ValidationOpen LoopTradeoff FramingProblem-Solution Anticipation
Voiceover B-Roll

Voiceover B-Roll

21s2 beats22d
Hook: Curiosity SpikeCuriosity GapCuriosity GapInformation ForagingPrediction Error Minimization
Talking Head B-Roll

Talking Head B-Roll

45s6 beats14d
Hook: Direct Question HookCTA: RedirectCompetence RestorationCuriosity GapPattern RecognitionCommitment/Consistency Cues
Brand Film

Brand Film

223s7 beats10d
Hook: Contrast SetupCTA: RedirectLoss AversionContrast SetupCausal AttributionInformation Seeking
Talking Head B-Roll

Talking Head B-Roll

50s7 beats
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction EffectCognitive DissonanceEmpathy
Talking Head Solo

Talking Head Solo

37s6 beats
Hook: Open Loop StatementCTA: Soft CTAHope ProjectionCuriosity GapOpen Loop EffectSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

49s8 beats297d
Hook: Unexpected Fact StartCTA: Humor CloseLoss AversionCognitive DissonanceSurprise EffectCuriosity Gap
Talking Head B-Roll

Talking Head B-Roll

52s7 beats288d
Hook: Unexpected Fact StartCTA: Soft CTALoss AversionCognitive DissonanceNegativity BiasSurprise Effect
Talking Head B-Roll

Talking Head B-Roll

79s7 beats274d
Hook: Direct Question HookCTA: Direct CTALoss AversionDiagnostic QuestionCuriosity GapCommitment Escalation
Talking Head Product

Talking Head Product

42s6 beats267d
Hook: Tribe Call-OutCTA: Message MeSocial ValidationSocial Identity / Tribe Call-OutSimilarity HeuristicAuthority Transfer
Unboxing

Unboxing

125s5 beats261d
Hook: Process TeaserNovelty RewardCuriosity GapSocial ProofProcess Teaser
Talking Head Product

Talking Head Product

18s4 beats256d
Hook: Process TeaserCTA: Offer TeaseLoss AversionInformation ForagingExpectation PrimingGoal-Gradient Effect
Talking Head Product

Talking Head Product

87s7 beats242d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserRelatability
Talking Head Solo

Talking Head Solo

29s4 beats197d
Hook: Discovery MomentCTA: Retention HookHope ProjectionDiscovery MomentCausal LinkingSelf-Referential Evidence
Talking Head Product

Talking Head Product

94s7 beats183d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionCuriosity GapSocial ProofRelatability Setup
Lifestyle

Lifestyle

58s6 beats173d
Hook: Tribe Call-OutCTA: Direct CTAThreat ReductionIdentity SalienceRelatability MatchingContext Closure
Voiceover B-Roll

Voiceover B-Roll

37s6 beats169d
Hook: Process TeaserHope ProjectionProcess TeaserCompletion MotivationSequencing Expectation
Talking Head B-Roll

Talking Head B-Roll

18s4 beats168d
Hook: Discovery MomentCTA: Offer TeaseClosure DeliveryRecency/Availability HeuristicSpecificity/IdentificationConcrete Enumeration
Voiceover B-Roll

Voiceover B-Roll

40s7 beats167d
Hook: Open Loop StatementCTA: LessonThreat ReductionOpen Loop StatementCompletion BiasAfective Forecasting
Voiceover B-Roll

Voiceover B-Roll

58s6 beats162d
Hook: Identity HookCTA: RedirectLoss AversionIdentity SalienceSelf-Relevance AccelerationNarrative Tension (Role Contrast)
Talking Head Product

Talking Head Product

51s5 beats156d
Hook: Data Point StartCTA: LessonCompetence RestorationData-Point AnchoringCredibility TransferSpecificity Bias
Talking Head Product

Talking Head Product

51s7 beats138d
Hook: Direct Question HookCTA: RedirectThreat ReductionSocial ValidationSelf-Referential MatchingCommitment & Identity Confirmation
Talking Head Solo

Talking Head Solo

25s7 beats112d
Hook: Hidden Truth RevealCTA: Soft CTACompetence RestorationHidden Truth RevealCuriosity GapSurprise Effect
Talking Head Product

Talking Head Product

21s5 beats109d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen LoopCuriosity GapIncentive Salience
Lifestyle

Lifestyle

15s2 beats85d
Hook: Data Point StartCuriosity GapSpecificity BiasCuriosity GapPattern Recognition Loop
Talking Head B-Roll

Talking Head B-Roll

50s7 beats85d
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction HookCognitive DissonanceSurprise Effect
Voiceover B-Roll

Voiceover B-Roll

57s7 beats74d
Hook: Conflict StatementCTA: Community InviteEmpathy ConnectionConflict StatementHigh Stakes OpenEmotional Salience
Lifestyle

Lifestyle

15s4 beats69d
Hook: Parallel List OpenCuriosity GapCompletion BiasPattern RecognitionSequence Prediction
Talking Head Product

Talking Head Product

22s5 beats68d
Hook: Contrast SetupCTA: Offer TeaseThreat ReductionContrast SetupCategorization Error CorrectionSocial Proof/Preference Signaling
Lifestyle

Lifestyle

57s6 beats68d
Hook: Tribe Call-OutCTA: Community InviteEmpathy ConnectionSelf-IdentificationPattern RecognitionSymptom Matching
Talking Head B-Roll

Talking Head B-Roll

71s7 beats65d
Hook: Curiosity SpikeCTA: Direct CTALoss AversionCuriosity GapPattern InterruptSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

26s6 beats58d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserReciprocity
Talking Head Product

Talking Head Product

22s7 beats50d
Hook: Contrast SetupCTA: Soft CTACompetence RestorationContrast EffectCognitive DissonanceSocial Proof
Product Demo

Product Demo

21s2 beats49d
Hook: Open Loop StatementClosure DeliveryOpen LoopCuriosity GapCompletion Bias
Voiceover B-Roll

Voiceover B-Roll

50s7 beats28d
Hook: Open Loop StatementCTA: Try This TodayThreat ReductionOpen Loop StatementCompletion BiasRecency/Immediacy Effect
Voiceover B-Roll

Voiceover B-Roll

28s6 beats28d
Hook: Direct Question HookCTA: Try This TodayLoss AversionDirect Question HookCuriosity GapAnswer-Seeking Tendency
Talking Head B-Roll

Talking Head B-Roll

25s6 beats23d
Hook: Open Loop StatementCTA: Try This TodaySocial ValidationOpen LoopTradeoff FramingProblem-Solution Anticipation
Voiceover B-Roll

Voiceover B-Roll

21s2 beats22d
Hook: Curiosity SpikeCuriosity GapCuriosity GapInformation ForagingPrediction Error Minimization
Talking Head B-Roll

Talking Head B-Roll

45s6 beats14d
Hook: Direct Question HookCTA: RedirectCompetence RestorationCuriosity GapPattern RecognitionCommitment/Consistency Cues
Brand Film

Brand Film

223s7 beats10d
Hook: Contrast SetupCTA: RedirectLoss AversionContrast SetupCausal AttributionInformation Seeking
Talking Head B-Roll

Talking Head B-Roll

50s7 beats
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction EffectCognitive DissonanceEmpathy
Talking Head Solo

Talking Head Solo

37s6 beats
Hook: Open Loop StatementCTA: Soft CTAHope ProjectionCuriosity GapOpen Loop EffectSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

49s8 beats297d
Hook: Unexpected Fact StartCTA: Humor CloseLoss AversionCognitive DissonanceSurprise EffectCuriosity Gap
Talking Head B-Roll

Talking Head B-Roll

52s7 beats288d
Hook: Unexpected Fact StartCTA: Soft CTALoss AversionCognitive DissonanceNegativity BiasSurprise Effect
Talking Head B-Roll

Talking Head B-Roll

79s7 beats274d
Hook: Direct Question HookCTA: Direct CTALoss AversionDiagnostic QuestionCuriosity GapCommitment Escalation
Talking Head Product

Talking Head Product

42s6 beats267d
Hook: Tribe Call-OutCTA: Message MeSocial ValidationSocial Identity / Tribe Call-OutSimilarity HeuristicAuthority Transfer
Unboxing

Unboxing

125s5 beats261d
Hook: Process TeaserNovelty RewardCuriosity GapSocial ProofProcess Teaser
Talking Head Product

Talking Head Product

18s4 beats256d
Hook: Process TeaserCTA: Offer TeaseLoss AversionInformation ForagingExpectation PrimingGoal-Gradient Effect
Talking Head Product

Talking Head Product

87s7 beats242d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserRelatability
Talking Head Solo

Talking Head Solo

29s4 beats197d
Hook: Discovery MomentCTA: Retention HookHope ProjectionDiscovery MomentCausal LinkingSelf-Referential Evidence
Talking Head Product

Talking Head Product

94s7 beats183d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionCuriosity GapSocial ProofRelatability Setup
Lifestyle

Lifestyle

58s6 beats173d
Hook: Tribe Call-OutCTA: Direct CTAThreat ReductionIdentity SalienceRelatability MatchingContext Closure
Voiceover B-Roll

Voiceover B-Roll

37s6 beats169d
Hook: Process TeaserHope ProjectionProcess TeaserCompletion MotivationSequencing Expectation
Talking Head B-Roll

Talking Head B-Roll

18s4 beats168d
Hook: Discovery MomentCTA: Offer TeaseClosure DeliveryRecency/Availability HeuristicSpecificity/IdentificationConcrete Enumeration
Voiceover B-Roll

Voiceover B-Roll

40s7 beats167d
Hook: Open Loop StatementCTA: LessonThreat ReductionOpen Loop StatementCompletion BiasAfective Forecasting
Voiceover B-Roll

Voiceover B-Roll

58s6 beats162d
Hook: Identity HookCTA: RedirectLoss AversionIdentity SalienceSelf-Relevance AccelerationNarrative Tension (Role Contrast)
Talking Head Product

Talking Head Product

51s5 beats156d
Hook: Data Point StartCTA: LessonCompetence RestorationData-Point AnchoringCredibility TransferSpecificity Bias
Talking Head Product

Talking Head Product

51s7 beats138d
Hook: Direct Question HookCTA: RedirectThreat ReductionSocial ValidationSelf-Referential MatchingCommitment & Identity Confirmation
Talking Head Solo

Talking Head Solo

25s7 beats112d
Hook: Hidden Truth RevealCTA: Soft CTACompetence RestorationHidden Truth RevealCuriosity GapSurprise Effect
Talking Head Product

Talking Head Product

21s5 beats109d
Hook: Open Loop StatementCTA: Direct CTALoss AversionOpen LoopCuriosity GapIncentive Salience
Lifestyle

Lifestyle

15s2 beats85d
Hook: Data Point StartCuriosity GapSpecificity BiasCuriosity GapPattern Recognition Loop
Talking Head B-Roll

Talking Head B-Roll

50s7 beats85d
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction HookCognitive DissonanceSurprise Effect
Voiceover B-Roll

Voiceover B-Roll

57s7 beats74d
Hook: Conflict StatementCTA: Community InviteEmpathy ConnectionConflict StatementHigh Stakes OpenEmotional Salience
Lifestyle

Lifestyle

15s4 beats69d
Hook: Parallel List OpenCuriosity GapCompletion BiasPattern RecognitionSequence Prediction
Talking Head Product

Talking Head Product

22s5 beats68d
Hook: Contrast SetupCTA: Offer TeaseThreat ReductionContrast SetupCategorization Error CorrectionSocial Proof/Preference Signaling
Lifestyle

Lifestyle

57s6 beats68d
Hook: Tribe Call-OutCTA: Community InviteEmpathy ConnectionSelf-IdentificationPattern RecognitionSymptom Matching
Talking Head B-Roll

Talking Head B-Roll

71s7 beats65d
Hook: Curiosity SpikeCTA: Direct CTALoss AversionCuriosity GapPattern InterruptSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

26s6 beats58d
Hook: Process TeaserCTA: Direct CTALoss AversionCuriosity GapProcess TeaserReciprocity
Talking Head Product

Talking Head Product

22s7 beats50d
Hook: Contrast SetupCTA: Soft CTACompetence RestorationContrast EffectCognitive DissonanceSocial Proof
Product Demo

Product Demo

21s2 beats49d
Hook: Open Loop StatementClosure DeliveryOpen LoopCuriosity GapCompletion Bias
Voiceover B-Roll

Voiceover B-Roll

50s7 beats28d
Hook: Open Loop StatementCTA: Try This TodayThreat ReductionOpen Loop StatementCompletion BiasRecency/Immediacy Effect
Voiceover B-Roll

Voiceover B-Roll

28s6 beats28d
Hook: Direct Question HookCTA: Try This TodayLoss AversionDirect Question HookCuriosity GapAnswer-Seeking Tendency
Talking Head B-Roll

Talking Head B-Roll

25s6 beats23d
Hook: Open Loop StatementCTA: Try This TodaySocial ValidationOpen LoopTradeoff FramingProblem-Solution Anticipation
Voiceover B-Roll

Voiceover B-Roll

21s2 beats22d
Hook: Curiosity SpikeCuriosity GapCuriosity GapInformation ForagingPrediction Error Minimization
Talking Head B-Roll

Talking Head B-Roll

45s6 beats14d
Hook: Direct Question HookCTA: RedirectCompetence RestorationCuriosity GapPattern RecognitionCommitment/Consistency Cues
Brand Film

Brand Film

223s7 beats10d
Hook: Contrast SetupCTA: RedirectLoss AversionContrast SetupCausal AttributionInformation Seeking
Talking Head B-Roll

Talking Head B-Roll

50s7 beats
Hook: Contradiction HookCTA: Direct CTAHope ProjectionContradiction EffectCognitive DissonanceEmpathy
Talking Head Solo

Talking Head Solo

37s6 beats
Hook: Open Loop StatementCTA: Soft CTAHope ProjectionCuriosity GapOpen Loop EffectSpecificity Bias
Creative Intelligence Report

Spacegoods' ads lean on Process Teaser hooks and Loss Aversion, with 58% of ads closing on a Direct CTA.

Heista identified 17 untapped opportunities across hooks, formats, psychology, and closing.

Your category is reaching buyers you're not.

Spacegoods Creative Playbook

What winning ads look like

Ad Format
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+6
28%Talking Head B-Roll
Talking Head B-Roll28%
Talking Head Product25%
Voiceover B-Roll19%
Lifestyle11%
Talking Head Solo8%
Hook
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+2
17%Open Loop Statement
Open Loop Statement17%
Process Teaser14%
Direct Question Hook11%
Contrast Setup8%
Tribe Call-out8%
Ad Style
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+10
39%Product Demo
Product Demo39%
UGC Testimonial19%
Meta Anti Ad8%
Listicle6%
Brand Manifesto6%

How Spacegoods Sells

The strategy behind the pitch

Marketing Angle
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+13
47%Problem Solution
Problem Solution47%
Offer Urgency19%
Product Launch14%
Guarantee Risk Reversal6%
Value Stack3%
Selling Style
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+9
36%Pain To Relief
Pain To Relief36%
Benefit First31%
Product First14%
Price Anchor6%
Soft CTA6%
Conversion Play
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+9
36%Value Stack Acceleration
Value Stack Acceleration36%
CTA Optimized Conversion14%
Offer Stack Overwhelm11%
Discovery Education Driver8%
Problem Agitate Solve8%

How Spacegoods Closes

What drives the purchase

Buying Trigger
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+7
31%Loss Aversion
Loss Aversion31%
Threat Reduction17%
Hope Projection14%
Competence Restoration11%
Curiosity Gap8%
Emotional Lever
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+31
97%Certainty
Certainty97%
Comfort61%
Control47%
Novelty31%
Mastery22%
CTAs
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+4
22%Direct CTA
Direct CTA22%
Redirect14%
Soft CTA11%
Offer Tease8%
Try This Today8%

Spacegoods Ad Formula

The production blueprint

Duration
28%20-30s
20-30s28%
50-60s19%
40-50s17%
10-20s11%
30-40s8%
Beats
39%7 Beats
7 Beats39%
6 Beats28%
4 Beats11%
5 Beats11%
2 Beats8%
Cuts
39%6 Cuts
6 Cuts39%
5 Cuts28%
3 Cuts11%
4 Cuts11%
1 Cuts8%
Spacegoods Creative Playbook

Inside your ads. Decoded.

Spacegoods HOOKS
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+2
Open Loop Statement
17%of openings
Open Loop Statement
17%
Process Teaser
14%
Direct Question Hook
11%
Contrast Setup
8%
Tribe Call-Out
8%
Spacegoods FORMATS
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+6
Talking Head B-Roll
28%of all ads
Talking Head B-Roll
28%
Talking Head Product
25%
Voiceover B-Roll
19%
LIFESTYLE
11%
Talking Head Solo
8%
Spacegoods PSYCHOLOGY
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+7
Loss Aversion
31%of all ads
Loss Aversion
31%
Threat Reduction
17%
Hope Projection
14%
Competence Restoration
11%
Curiosity Gap
8%
Spacegoods CTAs
Spacegoods
Spacegoods
Spacegoods
Spacegoods
+4
Direct CTA
22%of closings
Direct CTA
22%
Redirect
14%
Soft CTA
11%
Offer Tease
8%
Try This Today
8%
Ad formulas your category is scaling with

18 winning ad formulas
Spacegoods could be using.

Spacegoods HOOKS
5New entry points to test

Process Teaser hooks at 23% in your ads. Past-self Open doesn't appear in your decoded ads.

Process Teaser hooks make up 23% of your decoded sample. However, Past-self Open runs at 8% across the category and doesn't appear in your decoded ads. Conflict Statement and Provocation, each at 6% category-wide, are also missing. Each missing hook is an audience segment that never sees your ads.

Hook Gaps
Curiosity SpikeUnderused
Cat 12%You 9%
Contradiction HookUnderused
Cat 10%You 3%
Role-specific OpeningUntapped
Cat 5%You 0%
Past-self OpenUntapped
Cat 4%You 0%
Pattern ObservationUntapped
Cat 3%You 0%
Spacegoods FORMATS
3Format expansion opportunities

Talking Head B-Roll dominates at 54%. But the category's top format is Talking Head Product at 39%.

Talking Head B-Roll dominates your formats at 54%. Missing formats like Voiceover B-Roll, which runs at 11% across the category, didn't appear in your decoded sample. Different formats reach different types of buyers. Each missing format is a buyer type that competitors are reaching and you're not.

Format Gaps
Talking Head ProductUnderused
Cat 31%You 25%
Product DemoUnderused
Cat 6%You 3%
Founder To CameraUntapped
Cat 4%You 0%
Spacegoods PSYCHOLOGY
5Untapped buyer triggers

Loss Aversion drives 54% of your ads. You're missing Social Validation at 25% category-wide.

Loss Aversion at 54% drives your psychology mix, nearly double the category average. Social Validation runs at 25% in the category but doesn't appear in your sample. Each psychological trigger reaches a fundamentally different buyer. Missing triggers mean entire buyer conversations you're not having while competitors are.

Psychology Gaps
Competence RestorationUnderused
Cat 25%You 12%
Social ValidationUnderused
Cat 14%You 6%
Social Proof ResultsUnderused
Cat 11%You 3%
Ingredient ScienceUntapped
Cat 8%You 0%
Expert AuthorityUntapped
Cat 4%You 0%
Spacegoods CTAs
5Conversion gaps

Direct CTA closes 58% of your ads. The category's top close is Direct CTA at 35%.

Direct CTA at 58% closes the majority of your ads. Try This Today runs at 15% across the category but doesn't appear in your sample. That's the buyer who needs immediate action, and you're not engaging them. The close is the last thing a viewer sees before deciding. Missing CTA styles mean missing the buyers whose decision-making doesn't match your current approach.

CTA Gaps
Soft CTAUnderused
Cat 32%You 11%
Open LoopUntapped
Cat 4%You 0%
PunchlineUntapped
Cat 3%You 0%
Hopeful CloseUntapped
Cat 3%You 0%
End Frame UsageUnderused
Cat 4100%You 3500%
The Hidden Ad Formula

Your ad scaled for 85 days.
Here’s why.

Live interactive formula decode

2 beats. 15 seconds. Data Point Start hook. Curiosity Gap psychology.

This is what worked. Now scale it.

Generate Winning Variations

Every winning ad
has a formula.

Your ads. Built from what's already winning.

Health & Supplements Winning Formula

Decoded from 66 Health & Supplements brands · · 6 beats is the winning structure ·  · 2.7 cuts/beat
AG1 by Athletic Greens
Ancestral Supplements
Arrae
ATP Science
Biotiful Gut Health
Bloom Nutrition
Blume
Bulk Nutrients
+58
Start of adEnd of ad
Curiosity Spike
15%
7s
Relatability Setup
16%
8s
Surface Problem
13%
6s
Feature Breakdown
19%
9s
Safety Assurance
14%
7s
The Easy Way
12%
6s
Soft CTA
11%
5s
Curiosity Spike15%
Relatability Setup16%
Surface Problem13%
Feature Breakdown19%
Safety Assurance14%
The Easy Way12%
Soft CTA11%
Ad Structure
48sDuration
6Beats
16Cuts/Ad
Hook Metrics
2.6sDuration
5.4Energy
3.3Shots
The old way

You’re already doing this.

Watched the competitor ad scaling to $50K/day.
Saved the TikTok that sold out the product.
Told your team “make something like this.”
Sent your creator a product and a one-line brief.
Launched 30 videos. 80% died in 48 hours.

But you could never see
why it actually works.

The Heista way

Now there’s
Heista.

Decode any ad. See the formula underneath.
Extract the hook, the psychology, the beat structure.
Generate ads based on winning formulas. For your brand.
Brief creators with the winning formula.
Scale creative volume on what already wins.

Not inspiration. Not guesswork.
The formula, decoded.

What happens next

What you do with this

The intelligence above is just the start.
Here is what happens next.

DECODE01

Turn any winning ad into your next one

Your ads. Their ads. The top ads in your category. Decode any of them. Run them as yours.

CREATE02

Scale creative volume based on proven formulas

Pick an ad. Load your brand. Turn proven formulas into ads ready to ship.

SHIP03

Creator briefs your team can shoot today

One shareable link. Shot-by-shot direction. The formula baked in.

Upgrade your ads

The Cost of Guessing

What is guessing
costing you?

Average monthly ad spend$15,000
Creative failure rate80%
Monthly spend on creative that dies in 48 hours$12,000
Annual waste$144,000
Agency creative retainer (if you have one)$5,000–$20,000/mo
Time per creative batch3 weeks

Creatives built on winning formulas.

Every day you're guessing is a day your competitors are scaling
on formulas you're not running.

The brands scaling in
Health & Supplements aren’t making better ads.

They’re decoding what already works, then shipping more winning creative, faster, with the formula already proven.

Get My Winning Formula→
Heista Video Ad Library

Every year brands spend billions producing ads. And every year 70–90% of them fail. Not because the brands aren't smart. Not because the budgets aren't big enough. But because the formula behind every winning ad has always been invisible — even to the people who made them.

Heista makes it visible.

Heista is the first platform that makes the formula inside any winning ad completely visible. The hook. The psychology. The beat structure. The exact mechanism that made someone stop scrolling and buy. Visible. In seconds.

And then it rebuilds that formula for your brand. In minutes.

We're not making ads faster.
We're making the invisible visible.
For the first time.

Frequently Asked Questions

1

How were Spacegoods's ads decoded?

Heista decoded 36 of Spacegoods's high-performing video ads into their structural formulas. Not summaries. The actual beat-by-beat architecture: hook type, psychological mechanism, visual cuts, and timing. The same intelligence a $120K/year creative strategist would extract, done in 30 seconds per ad.

2

What hook types does Spacegoods use in these ads?

Their most-used hooks are Open Loop Statement, Process Teaser, Direct Question Hook. But the real insight is which hooks are scaling. This report shows hook performance by ad lifespan across the decoded sample, so you can see which openers run for weeks vs. which burn out in days.

3

How does Spacegoods compare to other Health & Supplements advertisers?

Based on the ads decoded in this report, you can see where Spacegoods over- or under-indexes on hook types, psychology usage, format mix, and beat count relative to other Health & Supplements brands Heista has analyzed. These structural patterns reveal what Spacegoods is doing differently.

4

Can I use Spacegoods's ad formulas for my own brand?

That's the point. Every decoded ad produces a reusable formula: the beat structure, the psychology, the hook pattern. Sign up for Heista to load your brand, generate ready-to-shoot scripts built on Spacegoods's proven formulas, and brief creators with shot-by-shot specs and visual direction. Same winning architecture. Your brand's voice, product, and messaging.

5

How often is Spacegoods's creative intelligence updated?

This report snapshots Spacegoods's currently live Meta and TikTok ads. Heista re-decodes the brand whenever new ads are detected in the public ad libraries. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence from newly-decoded creatives.

6

What's the difference between this and Foreplay or MagicBrief?

Foreplay and MagicBrief show you the ad. Heista shows you the formula — the beat-by-beat psychological architecture that made it work. Hook type, psychology mechanism, scaling curve, visual DNA. Then it rebuilds that exact structure for your brand in minutes. Swipe files don't do that. You can't paste a swipe into your brief.

7

Can I decode my own brand's ads the same way Spacegoods's are decoded here?

Yes. Sign up for Heista, paste any ad URL or brand handle, and get the same structural decode: hook type, psychology, beat architecture, visual DNA, and ready-to-run scripts built on your own winning formulas. The same intelligence that produced this Spacegoods report is available for any brand.

8

Where does Heista source Spacegoods's ads from?

Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries competitive teams monitor. Each ad is then reverse-engineered into its structural formula by Heista's multi-agent decode pipeline. No scraping, no private data.

Last updated Jun 10, 2026

Spacegoods runs 36 video ads decoded by Heista into their structural formulas — hook type, psychological mechanism, beat architecture, and visual DNA. Category: Health & Supplements.

  • —Ads analyzed: 36 live-running creatives reverse-engineered into repeatable formulas
  • —Top hooks: Open Loop Statement, Process Teaser, Direct Question Hook
  • —Vertical: Health & Supplements
  • —Avg beat count: 5.8 beats per ad over 51s

Spacegoods — Your ads. Built from what's already winning.

Upgrade Your Ads. Start For Free.