Creative Intelligence
82% of customers trust UGC-style ads. Here is the structural intelligence behind the ones that convert. Heista decoded 88+ high-performing video ads and ranked 20 hook types by whether the ads using them keep running and converting.
Ranked by Hook Scaling Rate across 88+ decoded ads. These hooks apply directly to UGC scripts, creator briefs, and authenticity-first content.
Most UGC creators produce content by feel. They get a product, film a reaction, and hope it performs. Some videos hit. Most do not. The difference between a UGC creator who earns retainers and one who struggles for one-off deals is structural intelligence.
The best UGC content feels spontaneous but follows a precise formula. The hook opens with a personal statement that creates recognition. The middle beats build tension around a relatable problem. The product appears as a natural discovery, not a sales pitch. The close feels like a recommendation from a friend, not a CTA from a brand.
This is not about being inauthentic. It is about understanding that structure and authenticity serve different roles. The structure ensures the content converts. The authenticity ensures the viewer trusts it. You need both. The data on this page shows you which structural hooks maintain the authenticity signal while driving the metrics brands pay for.
See the exact structure behind the content brands keep paying for.
Paste any video URL into the Ad Decoder. See the hook type, beat structure, psychology, and linguistic pattern. Use that structural intelligence to level up your scripts and command higher retainers.
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