Creative Intelligence
Your hook determines if they watch or scroll. Here is what is actually selling on TikTok Shop. Heista decoded 88+ high-performing video ads and ranked 20 hook types by the metric that matters: whether the ads using them keep running.
Ranked by Hook Scaling Rate across 88+ decoded ads. These hooks apply directly to TikTok Shop product videos, affiliate content, and creator-led commerce.
TikTok Shop is not Facebook Ads. Your viewer is mid-scroll in an entertainment feed, not browsing a marketplace. The hook has to compete with every other piece of content on the For You page, and it has to create purchase intent, not just attention.
The best TikTok Shop hooks integrate the product from the first frame. They do not open with a generic attention grab and then pivot to a product reveal. The product is the hook. The mechanism is the structure that makes the viewer care about the product.
Script structure matters more than production quality. A well-hooked iPhone video will outsell a poorly-structured studio shoot every time. The data on this page shows you which psychological mechanisms produce content that keeps selling.
See the exact hook formula behind the content that converts.
Paste any video URL into the Ad Decoder. See the hook type, beat structure, psychology, and linguistic pattern. Then rebuild that structure for your own products.
Decode a TikTok Shop video free — 3 scans includedYour next winning ad starts here.
See what's working. Turn it into your own ad.
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