Decode winning ads. Make them yours.
Your program changes lives. But if your hook does not stop the scroll, nobody sees the transformation. Heista decoded video ads from top coaches and course creators to identify which hook types actually fill programs. Curiosity Spike leads at 27% frequency among high-performing coaching ads.
Ranked by frequency in decoded coaching and info product video ads.
Coaching and course ads sell a transformation, not a product. Your buyer is not comparing features. They are asking whether you understand their struggle and whether your method actually works.
That means hooks that work for ecommerce (price anchors, product reveals, scarcity triggers) often fall flat for coaching. Your audience needs to feel seen before they feel sold.
The highest-performing coaching hooks create recognition in the first 3 seconds. "I used to struggle with exactly this." "Everyone told me this was the way, but it never worked." The viewer stops scrolling because the hook describes their internal experience, not your product.
Every hook was extracted from a real coaching ad.
Decode any coaching ad and see its exact hook formula. Understand the psychology, beat structure, and linguistic pattern. Then rebuild it for your program and your audience.
Decode any coaching ad free — 3 scans includedEvery Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
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