How common is Closure Delivery in video ads?

Closure Delivery appears in 2% of the 582+ video ads decoded by Heista. Frequency varies by vertical.

Which hooks trigger Closure Delivery?

The hooks most commonly associated with Closure Delivery are Open loop statement, Process teaser, Contrast setup. These hooks activate the closure delivery mechanism as their primary psychological driver.

Psychological Mission / 2% of ads

Closure Delivery in Advertising

Resolves open loops and unanswered questions. The Zeigarnik effect makes incomplete patterns feel uncomfortable.

Frequency Across All Ads

2%of 582 decoded ads

10 ads activate Closure Delivery

Which Hooks Trigger This Mission

From hookPsychCross data: hooks most associated with Closure Delivery activation.

Open loop statement4 ads

Process teaser2 ads

Contrast setup1 ads

Curiosity spike1 ads

Hidden truth reveal1 ads

Role-specific opening1 ads

See all hook types and their psychology →

Related Missions

Hope Projection Empathy Connection Social Validation Behavioural Disruption Intrinsic Motivation

Want to see Closure Delivery in action?

Decode any ad free — 3 scans included

Frequently Asked Questions

Explore More

Why Ads Work

All 16 psychological missions ranked by frequency.

Ad Hooks

Hook types that trigger this psychology.

Psychology Glossary

Academic definition of Closure Delivery.

Ad Formulas

Full ad structures that deploy psychological missions.

Ad Decoder

See Closure Delivery in a decoded ad.

Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.

Heist Them. Make Them Yours.

Get Started

Free to start. No credit card required.

HEISTA